Rich Patterson Email & Phone Number

Charleston, South Carolina, United States

Envisioned and developed this role to help integrate forward looking strategic testing design with ongoing creative and campaign needs. Working closely with strategy, analytics and account team members to inform, and then guiding our inhouse creative team to develop visual solutions that are on brand and lead to greater audience understanding and engagement.

Hands-on director of a creative team of copywriters, art directors, designers and project managers, internal and freelancers. Our work focused on producing data-driven creative that balanced brand and strategic imperatives with analytics to optimize performance and engagement across audiences.

Independent creative Creative Director and Designer focused on the interactive space. I have a strong passion for crafting interactive design solutions that are engaging, creative, standards-based and driven by a strong concept.

Senior member of AdAge top 20 interactive agency. Team leader on high profile accounts including Wyndham Hotels,Microsoft, Home Depot and FedEx.

Contracted to assist in branding the launch for a new BMS product in print materials and interactive.

Led the creative team in developing pharmaceutical marketing, training and eLearning. Worked closely with project managers, printers and developers to ensure projects were delivered on time and on budget.

Provided creative direction and design for consumer and B2B Fortune 1000 clients. Responsibilities includ- ed: Writing creative briefs, project planning, resource allocation, coordinating with printers, time/budget es- timating and managing creative staff.

Served as creative lead for the relaunch of Castrol USA, Canada and BP North America websites providing art direction, template design, copywriting and search engine optimization.

Atlantic Highlands, NJ

Led design team for the creative development of print advertising, collateral, consumer and e-commerce websites. Other duties included creative concepting, coordinating with printers, writers and developers.

Red Bank NJ

Designed and developed interfaces, and interactive media for client websites, intranets and extranets. Responsible for front-end HTML and Flash production. Collaborated with programmers to create templates for database driven and e-commerce sites.