Floriane Blanc Email & Phone Number

Paris, Fr

Paris, Fr

Clichy, Île-De-France, France

Personal Computer category. Account management role for EU PC brands enrolled in Amazon Vendor Services.Responsibilities include: Business Review & Advice : Identify growth opportunities based on deep data analysis and provide recommendations to improves sales revenue and margin. Perform weekly business reviews, identify root causes of Vendor performance and prepare action plans for business improvement.Selection : Help grow Vendor selection by managing the launch of new products and improving discoverability.Availability : Drive supply-chain operational excellence by monitoring delivery-to-FC defects, analyzing the profitability impact of cost increases, ensuring product availability through forecasting analyses and by managing stock in our fulfillment centers.Conversion Optimization : Plan and implement promotional activities and improve the customer journey on Amazon through enhanced content on detail pages.Client-Relationship Management: constant communication with PC vendors to solve their pain points, propose growth opportunities and support their development on Amazon through clearly-defined yearly targets.

Rueil-Malmaison, Île-De-France, France

Responsibilities included:Brand Support Plan: creation of digital content and campaigns (followed by KPI monitoring), optimization of SKUs, collaboration with internal and external agencies, community management. Market Analysis: Conducted a full market review of the entire French deodorant market (value of €358 million euros) through the use of distributor and consumer panels (Nielsen, Kantar, Redslim): provided recommendations for the introduction of new SKUs, the segments to prioritize and consumer trends to build on.New Product Launch: Actively participated in the innovation launch plans, analysis of evolving consumer demand, and creation of customer presentations.E-commerce Activities: Supported CRM and e-commerce loyalty program activities.Managed product designs (validation process in internal tools).Competitive Landscape Deep-Dive: Conducted competitive intelligence analysis and the validation of consumer insights (internal tests, use of Dialog and Kantar Media).

Paris, Île-De-France, France

Behavioral Science Analysis: Conducted research on the use of nudge theory by non-governmental organisations as a means to encourage charitable donations.Researched behavioural insights and the most effective ways to communicate the impact created by this NGO and help the NGO to induce positive behaviour change.

Empire State Building, Manhattan, New York

In charge of market research for JCDecaux clients and supported the Sales Team by providing strategic recommendations to clients regarding 5,800 JCDecaux advertising panels in the US.Responsibilities included:B2B Marketing: Delivered a presentation to the CEO and CMO on the rise of digital and influencer marketing for B2B companies and provided recommendations to improve JCDecaux’s digital strategy.Market Analysis: Analyzed market data and consumer insights through research software: Nielsen Scarborough, Business Analyst, ArcGIS Online, Geopath.Consumer Analysis: Provided comprehensive audience profiles by comparing geodemographic and psychographic variables to better understand US consumers and improve campaign effectiveness.Competitive Landscape Deep-Dive: Gathered customer and market data for JCDecaux shopping malls and airports and analysing both the competition and the market place.Strategic Media Recommendations: Provided media metrics to analyse the performance of campaigns and conducting research to identify the needs of key strategic market segments and help Account Executives sell JCDecaux's Inventory. Used Mapping Software to match customer demographic targets with advertising inventory.Business Development: provided the official list of JCDecaux alcohol approved inventory to the Sales and Business Development Departments by using Mapping Software and taking into consideration the new criteria designed for alcohol clients. Created presentations, sales pitches and sales materials.Data Update: Updated JCDecaux's mall, airport, street furniture database in terms of traffic, tenants, expansions and geo locations.

Levallois-Perret, France

Member of the Travel Retail Europe Middle East Africa and India Marketing Team- worked for the brands Kérastase, La Roche-Posay, Vichy and Roger & GalletResponsibilities included:Market Analysis: Analyzed Sell In and Sell Out Data of summer collections (2017 vs LY sales and market growth). KPI Business Review: Monitored key performance indicators and performed competitor analysis.Retail Marketing: Collaborated with internal teams and external agency partners for the packages of retail implementation.Event-planning: Helped in the coordination of a retail event at the Charles de Gaulle Airport for the Kérastase brand by contacting diverse stakeholders.Worked to strict deadlines when providing analytical reports, preparing presentations and organising events simultaneously, which developed my ability to successfully work under pressure.Throughout this internship, I obtained a proficient competency of IT skills (Excel, PowerPoint, Movie Maker, Adobe Acrobat).

Msc (Master 2), Marketing With Specialization In Digital Transformation & Entrepreneurship

Final Grade: 18/20 (equivalent to 1:1), with a special mention from the Jury Selected as Top 10 Best Thesis Winner of the 2021 L’Oréal.

School Of Management, Business, Management, Marketing, 1St Class Honours (1:1)

Activities and Societies: University of Bath RAG- Raise and Give; University of Bath Women in Business Society; Recreational Endurance.

American Section, Economics & Social Sciences - Oib, Mention Très Bien

Graduated in 2016 with First Class Honours: overall average of 16.6/20 with 18/20 in Mathematics, 17/20 in Economics, 17/20 in English.

Education record

The 'French-American School of New York' (FASNY) is a bilingual, international private school located in the suburban Westchester County.