Floriane Blanc Email & Phone Number

France

Ville De Paris, Île-De-France, France

• Negotiation of national agreements for 4 Retail customers• Management of the P&L of Carrefour, U, Lidl & Aldi• Definition and execution of annual business plans • Forecasting revenue and volumes• Working in collaboration with the category manager to develop Red Bull's market share through the 4P levers• Implementation of the national promotional plan: sales forecasts, budget monitoring (NIP)• Analysis of customer performance and implementation of corrective action plans• Proactive in proposing strategies for revenue and market share growth. Collaboration with marketing, category management, logistics, and finance departments

• Managing the Commercial Strategy for the following customers: - Retail: Lidl & Aldi - Impulse: Gas Stations (Total, Shell, BP, ESSO, ENI, Avia, Leclerc, Dyneff) ; Specialty Retail Stores (Soft Discount, Sport, Auto Moto) and the wholesalers distributing them (Baby Delice, Gunz, etc.)• Management of 1 Key Account Manager • Opening New Businesses for Red Bull in the Specialty Retail's sector (Soft Discount ; Auto Moto & Sport)

Ville De Paris, Île-De-France, France

Managing the Commercial Strategy in this perimeter: - Gas Stations (Total, Shell, BP, ESSO, ENI, Avia, Leclerc, Dyneff) & Specialty Retail Stores (Discount, Sport, Auto Moto) - E-commerce (2020 & 2021) - Opening New Businesses (from 2020) for Red BullNov 2020 - December 2021 - Leading Strategy for Gas Stations & Specialty Retail Stores & Ecommerce (Amazon) - Opening of 2 new Accounts for Red Bull: Stokomani (Discount) & Snipes (Sport)January 2022-December 2022 - Leading Strategy for Gas Stations & Specialty Retail Stores via Direct Customers & Wholesalers - Opening of 2 new Accounts for Red Bull : Costco & Normal (Discount)January 2023-Now - Leading Strategy for Gas Stations & Specialty Retail Stores via Direct Customers & Wholesalers- 1 people management- Opening of 2 new Accounts for Red Bull : Gunz (Wholesaler) & Sport 2000 (Sport)

Varsovie, Mazovie, Pologne

Brand Strategy and Business Development - Ice Cream for Eastern Europe • Lead the Scooping Ice Cream Brand Strategy (Carte d'Or, B&J, Algida, GROM) of 5 Markets in Eastern Europe (Hungary Adria, Poland & Baltics, Czech Republic, Romania, Greece) - 13Meuros Business- Co-create Scooping brand projects for the upcoming year together with both global & local Marketing Teams - Manage local trade deployment to reach a Perfect Experience - Leverage the Scooping Plan to improve and increase brand experience in restaurants and in outdoor Scooping Point of Sales- Supervision of the key brand assets to reinforce the brand image of the assigned brand (shootings, leaflets, catalogues, booklets POS elements)- Follow up of the implementation of the brand marketing plans (activations, execution, evaluation & putting corrective actions if needed) • Project Leader of the Value For Money Project for Eastern Europe – 19 Ice Cream Products in scope – 14MeurosObjective: Launch from A to Z a completely new Ice Cream Proposition for Eastern Europe • Brand Manager Carte d'Or Out of Home - PolandManage the Brand and Leverage it accross Poland - 3Meuros Business- Analyzing brand results and effects of conducted activities- Full ownership of marketing and promo budget in Poland- Launch of new products locally based on trends, consumer with full ROI analysis, pricing and sales

Rueil-Malmaison, Île-De-France, France

• Sales Role- Building up sales with independents and national customers by leveraging B2B and B2C marketing levers (negotiating assortment, activation, merchandising and promotions). Main Customers = Leisure Parks and Catering Institutions=>Owning relationships and communications with international customer marketing teams to be an advocate for in-country needs • Marketing Role- Analize data and insights to develop visibility and activations for the brands (2.5 Millions euros)- Work with cross-functional teams to deploy in France the strategic approach and executional plan• Initiate the delivery.com's projectObjective = To Launch an Ice Cream Offer via Delivery platforms (Ubereats, Deliveroo)• Management of 1 person

Région De Rotterdam, Pays-Bas

• Build International Agreement for the group Auchan- Contribute to deliver the yearly quantitative and qualitative achievements with 11 countries• Team Leader of Perfect Paris - Make growth in Paris by developing new businesses (Delivery.com ; proxy stores)

Nord - Pas-De-Calais, France

Member of the Unilever Graduate Program- Manage the Food Portfolio for 80 different customers - Negotiate and set up promotional operations

Région De Paris, France

• Brand performance analysisWeekly reports and Business Analysis• Communication campaigns (Press Relations and Direct communication)Organization of press conference, sales meetings (Foire de Paris 2015)• Sales force managementWeekly logistic and commercial support of the sales team, developed POS for 2015

Val D'Europe

• Management of international promotions with foreign partners - Created game mechanics, execution et validation of communication campaigns, follow up of the results and post mortem analysis- Prospection and negotiation with partners• Development of strategic long plans for Media Annual Operating Plan, Integrated Communication Plan, calendars, budgets, etc. • Organization of international press events, filming and Daily press clipping Ex : event ‘It’s a small world’ from April 9th to 10th at Disneyland Resort Paris.

Marketing and Strategic Partnership - Category Oral Care• Preparation of the launch of innovations- Created and deployed sales presentation, developed POS, analyzed the sales force needs, wrote ‘Oral-B’’s newsletters regarding innovations - Did Competitive Intelligence• Management of two sales forces (Armada & HFS)- Deployed their objectives, oral presentations, weekly analysis of their needs and their results • Brand management on E-commerce (Amazon, Pixmania, FNAC, drive)- Created banners, set up new promotions, translated in French e-content• Brand performance analysis - Analyzed the current market of Manual toothbrushes and Paste in France ( Softwares : ‘Nielsen’, ’Source One’, ‘A3 Distrib’, ‘NEO’ ).- Planned future features (promotions) on ‘Oral-B’ at Carrefour, Auchan, etc.- Did profit analysis and comparison with competition

Région De Grenoble, France

- Managed the database software of the company: entered new data, modified data, etc.- Resolved problems met by the customers

Région De Grenoble, France

I help future entrepreneur to realize a market study and to use Microsoft Office –for ADIE: Association which helps people to create their own company.

Région De Paris, France

- Set up the marketing strategy of the company: carried out market studies, created a strategy to expand the activity of the company abroad; organized Golf events, etc.- Made appointment in B to B, sold products and followed-up to order- Managed the stocks of the company, contacts with the suppliers abroad to order new stocks- Wrote articles for the website, manage the website

Région De Grenoble, France

- Imagined & designed the class room of the future with SMART technologies- Advised SMART for its technological development in higher education- Final achievement: a forty pages report

- Organized events for both parents and children- Responsible of 40 children

Master'S Degree, Desma

Education record

4 months at Beihang University in Beijing in China. Course in English exclusively in International Marketing & Management.

Education record

2-year university programme dedicated to the preparation of the competitive entrance examinations for French Graduate School