Global Running Brand Manager
CurrentThis position represents a fundamental one in connecting Diadora with anybody who is passionate or just interested about Running, anywhere around the world and in doing so expanding our business globally.Lead and drive end-to-end the category marketing plans, from ideation to execution, in partnership with key members of the marketing team and of the whole organization.Contribute to the overall Brand Marketing plan. Drive cross-functional alignment throughout the overall Go-To Market process, within the Brand Marketing team and across the organization, including Product, Merchandising, Sales, Operations and Countries).Research and bring forward valuable consumer insights for the whole brand team, product and merchandising.Brief all creative functions to get seasonal or instant, category content: then collaborate with the digital, social and PR teams to maximize the content impact.Build effective trade marketing plans, in collaboration with the sales team, to engage consumers through the credibility of key Running partners.Connect with key markets' team leaders in order to get to an overall alignment and a global Running strategy.Work jointly with country teams and make sure the local Running brand plans are in line with the global vision.Manage the key cities' running crews through localized marketing plans.Inspire your colleagues, key stakeholders and be perceived as a true ambassador of Diadora Running.
