Chen Florinda Email & Phone Number

Taiwan

New Taipei, Ciudad De Nuevo Taipéi, Taiwan

Regional marketing management involves coordinating activities across 13 countries in the Asia Pacific region.1. Provide support to PAP countries in implementing new initiatives such as the green zone, green campaign, and esports in education.2. Manage strategic relationships with partners Microsoft and Nvidia.1) Oversee marketing funds and programs to enhance sales and marketing results.2) Explore and implement effective co-marketing opportunities with partners.- Initiated the Xbox PC Game Pass SEA Launch Campaign in 5 countries with 10+ Key Opinion Leaders (KOL), generating more than 3 million impressions.-Fostered a new partnership with Autodesk for event collaboration in Indonesia and Singapore. 3. Lead regional campaigns such as Acer Day and provide support for the Predator League.-Acer Day 2023 Ace Your World-Acer Day 2022 Make Your Green Mark-Acer Day 2021 Live Your World-Predator League (https://www.predator-league.com)4. Act as a bridge between corporate marketing and local countries, ensuring seamless communication and collaboration on various projects.

Germany

International Management Thesis: Esports Sponsorship Effectiveness on Brand Association and Purchase Intent

New Taipei City, Taiwan

Managed strategic relationships with partners AMD and Tobii• Established marketing plans by coordinating across departments to maximize the corporate benefit• Planned and managed the Acer Predator gaming event at 2018 Computex

Engaged in and facilitated co-marketing activities with business partners to increase brand value and exposure with shared resources. • Led the “INTEL EXTREME MASTERS S11& S12” sponsorship—the first ever global sponsorship for the Acer Predator gaming brand—collaborating with the Acer EMEA, PA, PAP team members to achieve the KPI target• Conducted Acer’s first Asian multinational (Indonesia, Japan, Korea, Philippines, Singapore) social campaign: the engagement rate was higher than the industry’s standard. • Host the partner’s training programs (Microsoft, Intel) for Acer stakeholders.

Responsible for: Polish market• Develop marketing communication plan to drive sales • Allocate marketing budget and monitor the performance•Plan campaign with Etailer/retailer/disty/marketplace/ price comparison website• Coordinate with local PR agency for media exposure to increase brand awarness• Develop solid business relationship with existing customers and maximize the sales.- Exceeded sales targets by estabilishing new cooperation model with distributor and key retailers.- Converted one of our key product SSD370 into a best-seller in Polish top channels.- Successfully introduced new product line - Apple Solutions - into Polish APR/AAR. - Conducted contest “Your idea for testing anti-shock HDD” : Reach 15, 624 people, our HDD was ranked as a “Top 5” among famous etailers during the contest period

For the project "Taiwan Excellence en Español"

Taiwan

Taiwan

• Planned schedules• Received foreign correspondents from European and Latin American countries

Master Of Business Administration - Mba, International Management

Master'S Degree, Spanish Language And Literature

Activities and Societies: Exchange student (2008-2009)- University of Salamanca. Local guide for Ticuán Dance Company (Mexico) in Nan Ying.