Florian Mukuta Email & Phone Number

Vancouver, Bc, Ca

Toronto, Ontario, Canada

- Implemented a multi-channel growth strategy to drive demand and new customer acquisition resulting in a 10% YoY increase in pipeline-generated- Directed a team of marketing professionals and supported their career growth, proactively identifying opportunities for knowledge-sharing and professional development- Owned the acquisition strategy for Xello's expansion into the higher education market- Worked closely with Product Marketing, BDR leadership and Marketing Ops to improve processes and performance across all marketing programs- Partnered with the Strategic Accounts team on designing and executing Account-Based Marketing campaigns to attract and convert high-value accounts- Leveraged quantitative and qualitative data to analyze gaps/opportunities in the buyer journey and identify the required assets, content, and programs in collaboration with the Sales team- Defined and tracked KPIs to assess ROI across marketing initiatives, improve performance, and test new strategies to support business growth- Managed the marketing budget and agency partnerships, ensuring alignment with goals, success metrics, and contract fulfilment

Vancouver, Canada Area

- Owned the marketing strategy resulting in a 30% YoY increase in marketing-influenced pipeline and a 20% YoY decrease in cost per opportunity- Led account-based marketing efforts using buyer intent data and sales intelligence platforms- Collaborated with Sales to improve closing rate, accelerate pipeline velocity, and increase ACV- Worked with Product to bring new features, user experiences, and services to market- Conducted user research to identify high-growth customer segments and revise ICP- Implemented marketing analytics to identify gaps in our funnel and opportunities for growth

Vancouver, Canada Area

- Directed multi-channel marketing and sales initiatives targeting key accounts and personas- Redefined ICP, positioning and messaging for Procurify’s core customer segments- Developed account selection methodologies using firmographics, technographics, and behavioural data- Identified and evaluated new audience segments through targeted experiments- Improved Marketing and Sales alignment through joint metrics, processes, resources and GTM plans- Built lead nurturing and re-engagement campaigns in collaboration with Account Executives

Vancouver, Canada Area

- Led all demand generation efforts for the company resulting in a sustained 10% MoM customer growth- Developed a content marketing strategy contributing to a 20% YoY increase in organic traffic- Grew ARPU by 42% YoY by collaborating with Product and Engineering on a new pricing structure- Leveraged channel partners to build a sales pipeline with a value equal to 50% of annual revenue- Conducted user research to identify key customer profiles and inform marketing and product roadmap- Oversaw Customer Success initiatives to educate customers, mitigate churn and increase upsells

Vancouver, Canada Area

- Managed multichannel marketing programs efforts from planning to execution and optimization including DC’s first content marketing initiatives and its re-entry into the US market - Participated in redesigning the consumer website resulting in a 15% MoM increase in conversions- Implemented KPI frameworks, dashboards and reporting processes to assess campaign performance, gather audience insights and refine strategy- Launched targeted B2B/B2C email programs to increase webinar registrations and website engagement

Vancouver, Canada Area

- Led the planning and buying of various ad placements in online, mobile, social, SEM, and other emerging media- Leveraged campaign data to profile customers and their digital media behaviour- Monitored site analytics and third party ad server campaign performance data to optimize results- Worked with various creative agencies across Canada to facilitate campaigns execution

Paris Area, France

- Executed AdWords and Facebook campaigns generating over $70k in revenue- Oversaw email marketing efforts for more than 50k subscribers (clients and prospects)- Conducted SEO campaigns including keyword research and content creation resulting in the website ranking #1 on Google for over 30 competitive queries - Established and analyzed tracking standards and KPIs to monitor campaign effectiveness, website traffic and user behaviour leading to an increased conversion rate by 29%

Paris Area, France

- Directed the launch of 3 websites in 3 different languages - Participated in the development of a social media marketing strategy - Administered the corporate website and the intranet including content creation (both in French and English), web analytics reporting and technical support - Collaborated with other departments to improve the integration of digital communications channels across the company along with 3rd party providers to enhance the website performance and UX

Paris Area, France

- Directed display advertising campaigns on multiple websites- Participated in the redesign of the promotional materials (banner ads, brochures, flyer)- Performed competitor research- Identified new business opportunities and evaluated their ROI