Fiorella Muro Email & Phone Number

Houston, Texas, United States

Lima, Peru

- In charge of the acquisition and retention strategy at Tada, the Backus application, using Growth methodologie. Specialized in conducting agile experiments and tests to unearth business growth opportunities. This role involved deep analytical insights and consumer understanding to foster continuous improvement in the Business Unit, with Tada serving as a.

Peru

- Directed the development and optimization of user acquisition and retention strategies for TaDa, the innovative Backus App. Demonstrated exceptional skill in enhancing the app's ecosystem to drive user growth and retention.- Achieved a remarkable improvement in the app registration ratio, elevating it from 20% to 45%. Significantly increased the ratio of.

Perú

CLIENTRIKA® is a boutique Customer Experience consulting firm, specialized in CX Economics, CX Strategy, Customer Retention Strategy (Churn) and Experience Transformation (Executive Change Management).

Ciudad De México, México

- Orchestrated Engagement and Retention strategies in the Growth sector, leading a dynamic team of 5. Responsibilities encompassed hiring, team development, and fostering a high-performance culture across three countries: Colombia, Mexico, and Brazil.- Conducted extensive User Research for the application, including field visits to Colombia. Successfully.

Lima, Peru

- Collaborated closely with IT to configure and enhance system functionalities, ensuring efficient tracking of program contenders and integrating dynamic widgets, significantly improving user interaction and data accessibility.- Managed and optimized the company's website, focusing particularly on the Loyalty Program. This role involved enhancing the.

Lima, Peru

- Implemented a new compensation model for beauty consultants across LATAM (+500K consultants), including a business accelerator for users with a partnership with Crehana to promote education in soft skills, digital, office, and financial skills among beauty consultants. IPAE 2022 Award, granted as one of the top 20 most transformative digital.

Lima, Lima, Peru

- Pioneered the implementation of a new corporate loyalty program strategy for beauty consultants, utilizing agile methodologies and design thinking. This involved defining requirements and structuring global consultant incentive trips and other incentives, aligning with the company's global vision.- Managed Leadership Council meetings, effectively.

- Achieved 100% automation of loyalty strategies, effectively eliminating information duplication. This initiative streamlined operations and enhanced data integrity across the organization.- Led the pioneering implementation of Power BI in commercial areas, a first for the company. This involved presenting insightful results and analytics to management.

Perú

- Led the development and execution of a transformative loyalty strategy (car rewards) for beauty consultants across LATAM and the USA, a major initiative that contributed to 80% of the company's total sales. Conducted comprehensive financial analysis of the incentive programs to ensure profitability and sustainability.- Collaborated closely with the.

Perú

Annual program for students, in which 4 projects were developed in a period of 3 months. in the areas of Business Intelligence, Human Resources, Digital Communication and Packaging Engineering.

Perú

HR Coordinator of a nonprofit organization for students of the University to accomplish their social credit. Two main activities are developed during the year: Christmas is Jesus and Integral Development Program based in sunday visits to a human settlement called Torres Minas (Pamplona) for teaching kids technical courses (math, science, history and.

Perú

Develop and execute the selection process, constant evaluation of performance and monitoring, and development of rewards and recognition.

Work & Travel Winter Program. In charge of providing safety and efficient transportation to the top of the mountain to the guests.

Bachiller, Business Engineering, Second Place Of The Class

Activities and Societies: AIESEC CLPA, Afro Peruvian Dance Association, Creeré- Robert Maes Second Place of the 2017-1 Graduation Class of.

Primary And Secondary, Primary And Secondary, First Place Of The Class, Graduated With Distinction And Excellence

- First Place of the Class 5 years of Secondary - First Place (2011) and Second Place (2010) at the Basketball championship - VP of.