Frantz-Olivier Lafon
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Frantz-Olivier Lafon Email & Phone Number

CERRUTI 1881 PARFUMS - GLOBAL MARKETING and COMMUNICATION at Designer Parfums
Location: Greater London, England, United Kingdom 8 work roles 3 schools
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Current company
Designer Parfums
Role
CERRUTI 1881 PARFUMS - GLOBAL MARKETING and COMMUNICATION
Location
Greater London, England, United Kingdom
Company size
131 employees

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Frantz-Olivier Lafon is listed as CERRUTI 1881 PARFUMS - GLOBAL MARKETING and COMMUNICATION at Designer Parfums, a with 131 employees, based in Greater London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Frantz-Olivier Lafon.

Frantz-Olivier Lafon previously worked as CERRUTI 1881 PARFUMS - GLOBAL MARKETING & COMMUNICATION at Designer Parfums and HEAD OF GLOBAL MARKETING & COMMUNICATION at Fragrance Group London Limited. Frantz-Olivier Lafon holds Mba, “Luxury Brand Marketing And International Management” from Institut Supérieur De Marketing Du Luxe.

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Designer Parfums

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Profile bio

About Frantz-Olivier Lafon

A driven, passionate marketeer within the luxury beauty & home sectors with global expertise in Marketing Strategy, Brand/Product management, Communication & Business development.Creative abilities with a strong understanding of commercial priorities and strategic thinking. Self-starter spirit, dynamic, driven by excellence and business oriented.10+ years experience in Fragrances brand management, built on a diversified portfolio- Blockbuster brand: Azzaro- Fashion brands: Zadig&Voltaire, ELLE- Niche brands: Matthew Williamson, Porsche Design- Designer brands: David Yurman- Celebrity projects- Home fragrance collections- Hotel amenitiesA global vision of the business, thanks to various marketing developments:- Experience on licence & own brands- Brand strategy and positioning / repositioning- 5 years product initiatives plans construction- Masculine / Feminine projects development for WW distribution (full mix) & specific regional developments- Campaigns and TVC management- All communication channels (Classic media, online, PR, influencers)- Business development- International work experienceTeam Management (marketing, design, digital, PR)Pragmatism, creativity and vision as a signature.

Listed skills include Gestion De La Marque, Articles De Luxe, Marketing, and Communication Marketing.

Current workplace

Frantz-Olivier Lafon's current company

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Designer Parfums
Designer Parfums
CERRUTI 1881 PARFUMS - GLOBAL MARKETING and COMMUNICATION
Website
designerparfums.com
Employees
131
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8 roles · 9 years

Frantz-Olivier Lafon work experience

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Cerruti 1881 Parfums - Global Marketing & Communication

Current
Designer Parfums

Londres, Angleterre, Royaume-Uni

2018 - Present ~8 yrs 6 mos

Head Of Global Marketing & Communication

Fragrance Group London Limited

London, Royaume-Uni

IN CHARGE OF BRANDS MANAGEMENT & BUSINESS DEVELOPMENT FOR FINE FRAGRANCES AND LUXURY HOME COLLECTION.- Responsible for the brand strategy and NPD/tactical opportunities launch: shape & execute 360 creative launch package, concept/designs, retail & communication- Fragrance & Packaging: lead & coordinate NPD development with technical and buyers’ teams. Partnership with leading perfume houses.- International business development: set up new markets’ distribution & retailer, create global & local 3Y marketing plans / budgets & planning management / act as brand guardian to guarantee consistency and best execution- Communication & PR: define strategy, ad campaigns creation, 360 media plan, events (launch / PR & influencers / corporate)- Digital: expertise in digital campaigns paired with retail activities through all channels and social media- Operational Marketing: retail and trade activations, sampling activities, forecasts, launch timings, service support, marketing reports- Analytics and reports provided for each launch: best practices, key learnings and constant improvements for next collection / launch- Business Intelligence and reporting: conduct competitor audit & benchmarking, sell in/sell out analysis, trends tracking- Financial: responsible of P&Ls, set up of margin and pricing for all markets / £1m yearly HQ brands budget- Team management: designer, trade manager, digital manager + pool of agencies

Jan 2016 - 2018

Senior Brand Marketing Manager

Clarins Group

Région De Paris, France

Azzaro, Zadig & Voltaire, Porsche Design, David Yurman Fragrances

Sep 2012 - Dec 2015

Senior Product Manager For Licence Brands

Clarins

Zadig & Voltaire, Porsche Design & David Yurman Fragrances

Jan 2010 - Sep 2012

Product Manager

Clarins

Paris

Porsche Design Fragrances

Jan 2007 - Dec 2009

Lancome - Skincare & Make Up Junior Product Manager

L'Oréal
Jan 2006 - Jul 2006

Marketing Study Consultant

Richemont
Jan 2005 - Jul 2005
Team & coworkers

Colleagues at Designer Parfums

Other employees you can reach at designerparfums.com. View company contacts for 131 employees →

PY Penny Y. Penny Y. Colleague at Designer ParfumsTaiwan, Province Of China View → CW Christopher Waller Christopher Waller Colleague at Designer ParfumsUnited Kingdom View → IS Ivy Shawitsa Ivy Shawitsa Colleague at Designer ParfumsNairobi, Nairobi County, Kenya View → KI Kankam Isaac Kankam Isaac Colleague at Designer ParfumsAccra, Greater Accra Region, Ghana View → CC Charly Curtis Charly Curtis Colleague at Designer ParfumsWatford, England, United Kingdom View → MO Mary Olegario Mary Olegario Colleague at Designer ParfumsBoa Vista Do Incra, Rio Grande Do Sul, Brazil View → FK Forest Kroger Forest Kroger Colleague at Designer ParfumsBrussels Region, Belgium View → DM Danielle Miller Danielle Miller Colleague at Designer ParfumsHemel Hempstead, England, United Kingdom View → FM Firoj Munne Firoj Munne Colleague at Designer ParfumsBijnor, Uttar Pradesh, India View → AA Alisha Agarwal Alisha Agarwal Colleague at Designer ParfumsLondon Area, United Kingdom View →
3 education records

Frantz-Olivier Lafon education

Mba, “Luxury Brand Marketing And International Management”

Institut Supérieur De Marketing Du Luxe

Bac +4, Marketing

Ipag
FAQ

Frequently asked questions about Frantz-Olivier Lafon

Quick answers generated from the profile data available on this page.

What company does Frantz-Olivier Lafon work for?

Frantz-Olivier Lafon works for Designer Parfums.

What is Frantz-Olivier Lafon's role at Designer Parfums?

Frantz-Olivier Lafon is listed as CERRUTI 1881 PARFUMS - GLOBAL MARKETING and COMMUNICATION at Designer Parfums.

Where is Frantz-Olivier Lafon based?

Frantz-Olivier Lafon is based in Greater London, England, United Kingdom while working with Designer Parfums.

What companies has Frantz-Olivier Lafon worked for?

Frantz-Olivier Lafon has worked for Designer Parfums, Fragrance Group London Limited, Clarins Group, Clarins, and L'Oréal.

Who are Frantz-Olivier Lafon's colleagues at Designer Parfums?

Frantz-Olivier Lafon's colleagues at Designer Parfums include Penny Y., Christopher Waller, Ivy Shawitsa, Kankam Isaac, and Charly Curtis.

How can I contact Frantz-Olivier Lafon?

You can use AeroLeads to view verified contact signals for Frantz-Olivier Lafon at Designer Parfums, including work email, phone, and LinkedIn data when available.

What schools did Frantz-Olivier Lafon attend?

Frantz-Olivier Lafon holds Mba, “Luxury Brand Marketing And International Management” from Institut Supérieur De Marketing Du Luxe.

What skills is Frantz-Olivier Lafon known for?

Frantz-Olivier Lafon is listed with skills including Gestion De La Marque, Articles De Luxe, Marketing, and Communication Marketing.

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