Steve Foldvari Email & Phone Number

Fitchburg Wi

I oversee, develop and assist in the execution of all digital marketing campaigns, and manage inbound digital marketing programs including SEO, SEM, and display/retargeting with the primary goals being continued growth of sales qualified leads and incremental revenue growth. In this role I integrate digital marketing activity with a more expansive direct marketing outbound strategy. My responsibilities include:• Oversee all digital marketing initiatives and analytics. • Manage and create marketing content on an on-going basis to deliver the strategic marketing plan, including; advertising, collateral, white papers, articles, emails, social media, presentation decks to drive leads and brand awareness. • Use SEO strategies and tactics including the use of keywords to drive organic traffic to our website, as well as monitoring how to improve organic search engine performance and goal-setting based on click-through rates, traffic and conversions. • Direct content management, domain strategies and optimizing technical functionality. • Support a complex, multi-channel sales process that is incorporated into key marketing campaigns. • Deliver routine analytics to senior management. • Collaborate with product managers, sales, engineering and industry experts to produce relevant content that meets the needs of our target markets and customers and aggregate critical market intelligence about complex applications across brands. • Oversee the maintenance and execution of database marketing initiatives. • Support product positioning of the existing portfolio and new product launches. • Develop product messaging that addresses customers' business and application challenges. • Assist with event marketing efforts to create event marketing strategies, produce signage, event collateral and promotions. • Work with sales and market development to develop compelling customer presentations.

Madison, Wisconsin Area

Sony Creative Software, Madison, WI 1998 - 2016Sony Creative Software (formerly Sonic Foundry), a division of Sony Electronics, develops award-winning multimedia production software for professional and consumer markets. In April 2016 Sony Electronics implemented a reduction in workforce.Marketing and Promotions ManagerManaged all aspects of marketing, including direct marketing (conventional and e-commerce), featuring the industry’s first catalog; database analysis and for market segmentation and targeting; market research to define customer needs and product features; advertising conception, planning, and media buying, functioning as an in-house advertising agency; promotional planning and execution, relying on partners around the world to evangelize our products; trade show management and support; artist and customer relationship programs; social media marketing; and public relations.• Consistently grew Sony Creative Software brand in competitive marketplace, resulting in yearly increases in market share and achieving our sales goals. Managed a $2 million marketing budget.• Created and executed yearly advertising and promotional plans across all forms of media, resulting in year-to-year customer growth of over 5% annually.• Guided marketing and product development through primary and secondary marketing research studies. Designed and initiated dozens of research studies averaging a 10% response rate.• Liaised with a wide range of varied partners to generate long-term exposure for Sony Creative Software brand. Managed relations with hundreds of music and film festivals, both domestic and internationally.• Initiated Artist Relations/Voice of Customer programs to develop spokespeople and collect customer feedback. Maintained a roster of 100+ individuals used for promotional support.• Managed the Internet’s first music-based social media platform with over 100,000 active members.

Madison, Wisconsin Area

Responsible for all market research, including tracking customer satisfaction, relationship marketing, and customer life cycle analysis. Also responsible for circulation design and testing, back-end analyses, and database modeling. Experienced with direct marketing planning and procedures, including list rental, merge/purge, printing, and catalog production. Responsibilities also include advertising and promotions planning and placement.

Janesville/Beloit, Wisconsin Area

Responsible for customer satisfaction measurement and identification, both in support of existing processes and potential expansion opportunities. Designed and implemented customer satisfaction research. Used information to modify existing service structure. Responsibilities included designing, administering and analyzing both mail and phone surveys in-house, as well as managing external research suppliers.Position expanded to include New Business Ventures. Responsibilities included identification and assessment of new business opportunities, and directing existing marketing programs. Project leader responsibility included international expansion, interactive/electronic catalog, relationship marketing programs, and customer tracking studies.

Responsible for market assessment, research, and project management. Research guided new product development and supported existing products. Created and maintained databases on market, competition, and new business opportunities. Involved in product management, production scheduling, promotions, and promotions scheduling for these products. Used Nielsen data in generating volume products for new product, resulting in management approval of $12 million plant expansion. Other research resulted in product modifications, alternative promotional strategies, and uncovered secondary market niches not served by existing product lines.

Mba, Market Research

Master Of Business Administration (Mba)