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A Marketing Executive with extensive experience across all facets of the marketing spectrum, most recently in the software industry, designing, strategizing, and executing B2B and B2C campaigns. Well versed in analysis and strong in the creative aspects of marketing, proven successful in turning concepts into actionable marketing plans. | Strategic Marketing
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Digital Marketing SpecialistCameca Apr 2017 - PresentFitchburg WiI oversee, develop and assist in the execution of all digital marketing campaigns, and manage inbound digital marketing programs including SEO, SEM, and display/retargeting with the primary goals being continued growth of sales qualified leads and incremental revenue growth. In this role I integrate digital marketing activity with a more expansive direct marketing outbound strategy. My responsibilities include:• Oversee all digital marketing initiatives and analytics. • Manage and create marketing content on an on-going basis to deliver the strategic marketing plan, including; advertising, collateral, white papers, articles, emails, social media, presentation decks to drive leads and brand awareness. • Use SEO strategies and tactics including the use of keywords to drive organic traffic to our website, as well as monitoring how to improve organic search engine performance and goal-setting based on click-through rates, traffic and conversions. • Direct content management, domain strategies and optimizing technical functionality. • Support a complex, multi-channel sales process that is incorporated into key marketing campaigns. • Deliver routine analytics to senior management. • Collaborate with product managers, sales, engineering and industry experts to produce relevant content that meets the needs of our target markets and customers and aggregate critical market intelligence about complex applications across brands. • Oversee the maintenance and execution of database marketing initiatives. • Support product positioning of the existing portfolio and new product launches. • Develop product messaging that addresses customers' business and application challenges. • Assist with event marketing efforts to create event marketing strategies, produce signage, event collateral and promotions. • Work with sales and market development to develop compelling customer presentations. -
Marketing And Promotions ManagerSony Electronics Sep 1998 - Apr 2016Madison, Wisconsin AreaSony Creative Software, Madison, WI 1998 - 2016Sony Creative Software (formerly Sonic Foundry), a division of Sony Electronics, develops award-winning multimedia production software for professional and consumer markets. In April 2016 Sony Electronics implemented a reduction in workforce.Marketing and Promotions ManagerManaged all aspects of marketing, including direct marketing (conventional and e-commerce), featuring the industry’s first catalog; database analysis and for market segmentation and targeting; market research to define customer needs and product features; advertising conception, planning, and media buying, functioning as an in-house advertising agency; promotional planning and execution, relying on partners around the world to evangelize our products; trade show management and support; artist and customer relationship programs; social media marketing; and public relations.• Consistently grew Sony Creative Software brand in competitive marketplace, resulting in yearly increases in market share and achieving our sales goals. Managed a $2 million marketing budget.• Created and executed yearly advertising and promotional plans across all forms of media, resulting in year-to-year customer growth of over 5% annually.• Guided marketing and product development through primary and secondary marketing research studies. Designed and initiated dozens of research studies averaging a 10% response rate.• Liaised with a wide range of varied partners to generate long-term exposure for Sony Creative Software brand. Managed relations with hundreds of music and film festivals, both domestic and internationally.• Initiated Artist Relations/Voice of Customer programs to develop spokespeople and collect customer feedback. Maintained a roster of 100+ individuals used for promotional support.• Managed the Internet’s first music-based social media platform with over 100,000 active members. -
Marketing And Circulation AnalystWesco Distribution 1996 - 1998Madison, Wisconsin AreaResponsible for all market research, including tracking customer satisfaction, relationship marketing, and customer life cycle analysis. Also responsible for circulation design and testing, back-end analyses, and database modeling. Experienced with direct marketing planning and procedures, including list rental, merge/purge, printing, and catalog production. Responsibilities also include advertising and promotions planning and placement. -
Marketing AnalystGrainger 1993 - 1995Janesville/Beloit, Wisconsin AreaResponsible for customer satisfaction measurement and identification, both in support of existing processes and potential expansion opportunities. Designed and implemented customer satisfaction research. Used information to modify existing service structure. Responsibilities included designing, administering and analyzing both mail and phone surveys in-house, as well as managing external research suppliers.Position expanded to include New Business Ventures. Responsibilities included identification and assessment of new business opportunities, and directing existing marketing programs. Project leader responsibility included international expansion, interactive/electronic catalog, relationship marketing programs, and customer tracking studies. -
Marketing AnalystTate & Lyle Aug 1990 - Sep 1993Responsible for market assessment, research, and project management. Research guided new product development and supported existing products. Created and maintained databases on market, competition, and new business opportunities. Involved in product management, production scheduling, promotions, and promotions scheduling for these products. Used Nielsen data in generating volume products for new product, resulting in management approval of $12 million plant expansion. Other research resulted in product modifications, alternative promotional strategies, and uncovered secondary market niches not served by existing product lines.
Steve Foldvari Skills
Steve Foldvari Education Details
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Market Research -
Master Of Business Administration (Mba)
Frequently Asked Questions about Steve Foldvari
What company does Steve Foldvari work for?
Steve Foldvari works for Cameca
What is Steve Foldvari's role at the current company?
Steve Foldvari's current role is Creative Marketing Professional.
What is Steve Foldvari's email address?
Steve Foldvari's email address is st****@****ter.net
What is Steve Foldvari's direct phone number?
Steve Foldvari's direct phone number is +160820*****
What schools did Steve Foldvari attend?
Steve Foldvari attended Northern Illinois University, Northern Illinois University.
What are some of Steve Foldvari's interests?
Steve Foldvari has interest in Motorcycling, 2004, Outdoor Activities, Literature, Art, Photography, Fitness, Music, Theater, Three Time Wisconsin Ironman.
What skills is Steve Foldvari known for?
Steve Foldvari has skills like Direct Marketing, Digital Media, Advertising, Online Marketing, Marketing Strategy, Market Research, Social Media Marketing, Marketing, Product Management, Management, Social Media, Online Advertising.
Who are Steve Foldvari's colleagues?
Steve Foldvari's colleagues are Mickael Lagadec, Pierre Tonarelli, Kilian Soulard, Dan Pekle, Stéphanie Santos Ferreira, Khedda Hanzaz, Ion Tutunaru.
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