Steve Foldvari Email & Phone Number

Fitchburg WI

• I oversee, develop and assist in the execution of all digital marketing campaigns, and manage inbound digital marketing programs including SEO, SEM, and display/retargeting with the primary goals being continued growth.
• Oversee all digital marketing initiatives and analytics.
• Manage and create marketing content on an on-going basis to deliver the strategic marketing plan, including; advertising, collateral, white papers, articles, emails, social media, presentation decks to drive leads and.
• Use SEO strategies and tactics including the use of keywords to drive organic traffic to our website, as well as monitoring how to improve organic search engine performance and goal-setting based on click-through.
• Direct content management, domain strategies and optimizing technical functionality.
• Support a complex, multi-channel sales process that is incorporated into key marketing campaigns.

Madison, Wisconsin Area

• Sony Creative Software, Madison, WI 1998 - 2016Sony Creative Software (formerly Sonic Foundry), a division of Sony Electronics, develops award-winning multimedia production software for professional and consumer.
• Consistently grew Sony Creative Software brand in competitive marketplace, resulting in yearly increases in market share and achieving our sales goals. Managed a $2 million marketing budget.
• Created and executed yearly advertising and promotional plans across all forms of media, resulting in year-to-year customer growth of over 5% annually.
• Guided marketing and product development through primary and secondary marketing research studies. Designed and initiated dozens of research studies averaging a 10% response rate.
• Liaised with a wide range of varied partners to generate long-term exposure for Sony Creative Software brand. Managed relations with hundreds of music and film festivals, both domestic and internationally.
• Initiated Artist Relations/Voice of Customer programs to develop spokespeople and collect customer feedback. Maintained a roster of 100+ individuals used for promotional support.

Madison, Wisconsin Area

Responsible for all market research, including tracking customer satisfaction, relationship marketing, and customer life cycle analysis. Also responsible for circulation design and testing, back-end analyses, and database modeling. Experienced with direct marketing planning and procedures, including list rental, merge/purge, printing, and catalog.

Janesville/Beloit, Wisconsin Area

Responsible for customer satisfaction measurement and identification, both in support of existing processes and potential expansion opportunities. Designed and implemented customer satisfaction research. Used information to modify existing service structure. Responsibilities included designing, administering and analyzing both mail and phone surveys.

Responsible for market assessment, research, and project management. Research guided new product development and supported existing products. Created and maintained databases on market, competition, and new business opportunities. Involved in product management, production scheduling, promotions, and promotions scheduling for these products. Used Nielsen.

Mba, Market Research

Master Of Business Administration (Mba)