Bill Foley Email & Phone Number

Raleigh-Durham, North Carolina Area

Founded consulting business providing marketing, branding, product, and strategic services to startups, private, domestic and global conglomerates.Created new brands including brand name, logos, brand standards, messaging, marketing collateral, expanding into new segments. Augmented brand perception through creative refresh of marketing collateral, programs. Developed, optimized product roadmaps based on Voice-of-the-Customer methodologies, technology assessment. Authored product… Show more Founded consulting business providing marketing, branding, product, and strategic services to startups, private, domestic and global conglomerates.Created new brands including brand name, logos, brand standards, messaging, marketing collateral, expanding into new segments. Augmented brand perception through creative refresh of marketing collateral, programs. Developed, optimized product roadmaps based on Voice-of-the-Customer methodologies, technology assessment. Authored product specifications. Led product development in partnership with client teams. Developed, executed new product launches, resulting in increased revenue, share. Created, re-tooled client business units to expand into new product or market segments and geographies. Work included branding/market analysis, financial pro-forma, financial justification, organizational development. Show less

Mequon, Wisconsin, United States

Raleigh-Durham, North Carolina Area

Responsible for indoor LED brand, products. Directly managed the Indoor Marketing department. Indirectly managed matrix functions of engineering, sales, pricing, operations.• Launched new Essentia by Cree brand to take share in Commercial Mid-Spec market.• Re-positioned, re-messaged core product portfolios, recapturing lost share.• Authored new indoor product launch messaging, improving sales engagement, increase penetration.• Re-authored indoor strategic roadmap, launching… Show more Responsible for indoor LED brand, products. Directly managed the Indoor Marketing department. Indirectly managed matrix functions of engineering, sales, pricing, operations.• Launched new Essentia by Cree brand to take share in Commercial Mid-Spec market.• Re-positioned, re-messaged core product portfolios, recapturing lost share.• Authored new indoor product launch messaging, improving sales engagement, increase penetration.• Re-authored indoor strategic roadmap, launching 23 new products over 14 months to reestablish reputation for innovation through visioning, voice-of-customer, market research, competitive benchmarking.• Championed aggressive corrective actions, remedying pre-existing product quality problems, preventing recurrence, regaining customer confidence.• Increased operational efficiency through new business processes in marketing, product planning, forecasting, reporting.• Leveraged expansion of e-commerce products into distribution, national accounts, petroleum channels to grow sales, improve internal efficiency. Show less

Irvine, Ca

Founded consulting business providing marketing, branding, product, and strategic services to startups, private, domestic and global conglomerates.

City Of Industry, Ca

Senior Executive reporting to the President. Held $90M P&L and functional responsibility for two companies with primary domestic manufacturing. Led local workforce of 120 office and 190 factory. Optimized businesses through intense change management, growing share despite 31% market contraction. Led operational Lean/Flow transformation, product line shift to high growth LED, re-tooling of processes and upgrading of talent.

City Of Industry, Ca

Greenville, Sc

“Turn-around” role overseeing brand management, sales, marketing, product development, and business development functions of $70M manufacturer in $1.9B market. Restructured and the led team in the development of a strategic plan to resurrect a dying brand through implementation of marketing, sales, and product initiatives.

Americus, Ga

Directed $350M+ brands in the Commercial/Industrial and Retail channels. Authored Strategic Marketing Plan. Managed three Product Managers in Product Plan execution. Implemented marketing programs, distributor stock promotions, advertising, and PR campaigns. Responsible for pricing, inventory, cost reductions, and forecasting.

Americus, Ga

Directed the development and maintenance of new and existing products, leveraging extensive customer, agent, and internal input. Rebuilt low productivity Product Development department through top-grading and implementation of new development processes resulting in dramatic reduction in time to market. Achieved ISO-9001 certification.

Bs, Architectural Engineering

Activities and Societies: Illuminating Engineering Society (Student Chapter President) National Society of Architectural Engineers Alpha.

Ba, Architecture

School of Architecture Honor Graduate and Banner Bearer. Dean's Honor Roll.