Fernanda Fonseca Email and Phone Number
Fernanda Fonseca work email
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Fernanda Fonseca personal email
Experienced Product Manager and Project Manager with over 15 years of experience, helping companies to rethink and improve their products and digital strategies.Was Head of products and projects at RealNetworks, Pontomobi and Bhtec, primarily focused on conceiving, developing, implementing and managing projects and digital strategy for large companies such as Telefonica, Unilever, Oi, Gol and Smiles. Earned hers Bachelor’s degree for Advertising at Centro Universitário de Belo Horizonte and MBA in Marketing and Communication in the same university. Did a Scrum Master Course at TI Exames where she gained essential knowledge to act as a Scrum Master.Specialties: product development, product management, digital strategy, mobile strategy, scrum master, leadership and customer decision journey management.Fluent in Portuguese and English and intermediate knowledge of Spanish, she has good writing skills, ease of learning and strong communication and interpersonal skills, also ease adaptation to new concepts, ideas and opportunities.
Deloitte
View- Website:
- deloitte.com
- Employees:
- 295722
-
Consultora Sênior 3Deloitte Nov 2021 - PresentSão Paulo, Brasil- Participação ativa em projetos de consultoria do núcleo Payments, contemplando Bancos, Bancos Digitais, Adquirência e Arranjo de Pagamentos.- Atuação em projetos de automação de processos, integração de canais (online e off-line), experiência de usuário (UX), entrada em novos mercados/segmentos, melhoria de jornada de cliente (CX) e insights através de Analytics e BI, mapeamento de processos e identificação de cenário AS IS para proposição do TO BE. - Participação ativa em projeto de redesenho de data office com o intuito de ampliar as capacidades de Analytics e Dados dos clientes.- Participação integral na execução de projetos até sua entrega final com aplicação de metodologias Agile, Scrum e Design Thinking.- Atuação como Scrum Master.- Criação de documentos e apresentações executivas, além de status de projetos para clientes, definindo planos de ação e prioridades. -
Marketing ManagerRealnetworks Feb 2019 - Jul 2021Sao Paulo, Brazil- Plan, coordinate and implement communication actions for all new launches of SAFR Facial Recognition for LATAM. - Responsible for managing the annual marketing plan for LATAM. - Responsible for managing and coordinating the activities of Media, Advertising, Promotion and Press Office, in addition organizing and conducting events, contracting and coordinating deliveries made by outsourced companies. - Responsible for managing email mkt campaigns and webinars through SalesForce and Freshworks. - Responsible for managing and creating content for SAFR Brazil and Latam websites. - Responsible for the translation of technical material and other content into Portuguese, English and Spanish. - Monitoring and analysis of competitors. - Creation and elaboration of support material for sales, fairs and events: web banners, advertisements, infographics, folders, whitepapers, commercial presentations, gifts, etc. - Carrying out customer relationship actions, affiliated Associations, as well as aligning global activities and supporting other areas of the company. - Responsible for providing guidance and support to the content and marketing team, presenting feedbacks, suggestions for improvements, assisting in decisions, business requirements, strategy development, etc. -
Product ManagerRealnetworks Dec 2015 - Jan 2019Sao Paulo, Brazil- Responsible for creating digital business requirements documents that clearly explain requests from customers and other partners to internal teams, as well as technical and marketing teams.- Responsible for working with teams located in Brazil, Korea, Netherlands and United States, to assess the status and estimate the level of effort and importance of the demands.- Responsible for controlling the roadmap of the products under hers management.- Responsible for working closely with the project manager to oversee the implementation and delivery of new developments/sprints, and provide the necessary information from a product management perspective.- Ensure the resolution of issues and maintain alignment mechanisms with internal and external teams for both problem resolution and new requests.- Creation of complete service subscription and cancellation flows, including creation of phraseologies to communicate with users of a given service/product.- Creation of delivery schedules.- Creation and analysis of key reports for different stakeholders.- Actively participated in the launch of new products for Latin America, such as the software SAFR Facial Recognition, Ring Back Tones and Games subscription service. -
Coordinator Of Mobile ProjectsPontomobi Feb 2012 - Sep 2015São Paulo Area, Brazil- Responsible for the account management team. - Responsible for managing multidisciplinary projects. - Responsible for mobile projects for Android (smartphones and tablets), iOS (iPhone, iPod Touch, iPad and iPad Mini), Facebook, Windows Phone, Windows 8, etc. - Took part in different digital projects for major Brazilian companies. - Worked with various teams across Pontomobi areas (UX, UI, IT, QA, Legal, Tax, Marketing, etc.) to research and develop projects. - Management of internet and social media. -
Senior Web Marketing AnalystVivo (Telefônica Brasil) | Telemig Celular Mar 2007 - Jul 2010- Experience in social media, digital media, Google sponsored links and SEO.- Participation and development of the Migration Project from Telemig Celular website to Vivo.- Responsible for the web launch of the 3G Project - the first video call in Brazil.W- eb development and participation in projects such as SMP and Portability, which aim to meet Anatel's solutions.- Definition of products to be advertised for sale in the Oline Store.- Web development of promotional actions and cultural contests for promotions of acquisition, retention and sale of value-added services.- Responsible for developing social responsibility web actions with Instituto Telemig Celular and Telemig Celular Minas volleyball time.- Participation in the "Call Center Work Day" project, where all employees work one day as call center attendant.- Responsible for manage the development of the Self-Service terminals to Physical Stores.- Responsible for aligning offline and online communication of the mobile carries.- Responsible for planning and monitoring the internet projects of Vivo, Telemig Celular and Amazônia Celular.- Management of the maintenance team of operators' websites, relating to internet agencies and IT providers.- Daily monitoring of website performance indicators. -
Account ManagerBhtec Apr 2000 - Mar 2007Belo Horizonte, Brazil- Responsible for managing multidisciplinary projects. - Took part in different web projects for major Brazilian companies. - Worked with various teams across Bhtec areas (UX, UI, IT, Writers etc.) to scope out and develop projects. - Evaluation and monitoring of the usability and navigability of end users to improve their experience. - Responsible for the maintenance of differents websites companies, supporting people from different areas. - Website performance analysis. -
Inter As Account And Media AssistantDna Propaganda Feb 1998 - Mar 1999Belo Horizonte, BrazilResponsible for briefings and advertising campaigns.
Fernanda Fonseca Skills
Fernanda Fonseca Education Details
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Gestão De Negócios: Tecnologia E Transformação Digital -
Métricas E Análises Para Marketing Digital -
Comunicação E Marketing -
Publicidade E Propaganda
Frequently Asked Questions about Fernanda Fonseca
What company does Fernanda Fonseca work for?
Fernanda Fonseca works for Deloitte
What is Fernanda Fonseca's role at the current company?
Fernanda Fonseca's current role is Project Manager, Product Manager and Marketing Manager.
What is Fernanda Fonseca's email address?
Fernanda Fonseca's email address is ff****@****rks.com
What schools did Fernanda Fonseca attend?
Fernanda Fonseca attended Fia Business School, Espm Escola Superior De Propaganda E Marketing, Centro Universitário De Belo Horizonte, Centro Universitário De Belo Horizonte.
What are some of Fernanda Fonseca's interests?
Fernanda Fonseca has interest in Social Services.
What skills is Fernanda Fonseca known for?
Fernanda Fonseca has skills like Digital Marketing, Online Advertising, Digital Strategy, Marketing Strategy, Marketing Management, Marketing, Operating Systems, Publicidade, Marketing Digital, Publicidade Online, Advertising, Marketing Communications.
Who are Fernanda Fonseca's colleagues?
Fernanda Fonseca's colleagues are Jason Duran, Esther Ponciano, Khiem Nguyen, Komal Pillai, Anisha Talreja, Ca Monika Pahuja, Kaoutar Benakcha.
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Fernanda Fonseca 🏳️🌈
São Paulo, Sp
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