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In a journey that began on a cattle ranch in eastern Oregon, I have spent two decades providing unconventional and often heretical strategic coaching to leaders across all sectors and industries. With wit and wisdom, my intuitive gifts and mastery of language are the bedrock of my reputation for uncovering the perfect messaging and creating effective, sustainable brand strategies. My love for language extends beyond business as a poet, essayist, and songwriter, and author of four books. I am the creator of the Ethos™ branding model that combines philosophy, brand poetry, and experience design to create profoundly memorable brands. Alongside my partner Virginia, I co-founded Massive Change, a strategic advisory firm for conscious leaders. I am also the co-founder of The Fractional XO, a firm that provides maxed-out CEOs with the military-inspired role of Execution Officer. As a sought-after international speaker, I am noted for my directness, pithiness, and folksy presentation style. I am also a vocal advocate for neurodiversity, social consciousness, and men’s mental health.
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Co-Founder And CmoMassive Systemic ChangeMexico
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Co-Founder & CmoMassive Systemic Change Nov 2022 - PresentAustin, Tx, UsWe believe the era of humans adapting to old systems is ending.Institutionalized leadership models stifle the natural ability of organizations and communities to self-organize and evolve. Visionary leaders of impact-driven brands understand that to live their mission, they must prepare for an increasingly complex future by transforming their organizations and their brands to be more inclusive, adaptable, and innovative.Massive is a socially conscious strategic advisory firm built specifically for these visionary leaders. We guide them through the process of being liberated from old models and paradigms that are constraining, oppressive, and rigid. Our aim is to help organizations access collective intelligence and creativity, solve highly complex problems, and foster continual relevance while making a significant impact.Led by Dr. Virginia Lacayo, our Intersectional Leadership model provides a meta-framework for transforming organizational leadership, culture, and behaviors. Intersectional Leadership combines three driving forces for organizational and societal transformation: equity-based leadership, mindset coaching, and complexity science. This approach empowers leaders to challenge conventional power dynamics, cultivate a new level of consciousness, and understand the intricate ways in which change occurs.Led by Justin Foster, Ethos Conscious Branding integrates spirituality and consciousness into business practices. It focuses on principles of conscious branding and creating brand poetry over traditional marketing copy. This approach ensures that your brand communicates with integrity, transparency, and deep emotional resonance, fostering a meaningful connection with your audience.At Massive, we believe in the power of visionary leadership and conscious branding to transform organizations and create a more just and sustainable future. Join us in this journey towards liberation and impactful change.
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Co-Founder & CmoThe Fractional Xo Jan 2024 - PresentAustin, Texas, UsWe specialize in placing fractional Executive Officers (XOs) with CEOs of fast-growing companies that have outpaced their current operational resources, jeopardizing their strategic goals. Borrowed from the US military, the XO role has proven its effectiveness in highly volatile, ambiguous, chaotic, and unpredictable environments. -
Founder / CoachFosterthinking Jan 2011 - PresentI believe that nothing matters until you know your heart. And that when you know your heart, it changes how you live, lead and brand. I coach lost, stuck or bored leaders through a journey to expand self-worth. The work we will do together is both terrifying and exhilarating - for it taps in to your soul, confronts fears and re-shapes expectations. This journey begins in the heart and ends with discovering your place in the world, learning to speak truth from the heart and perpetually creating value. And a clear plan on how to apply all what we learned to your business or career.
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Co-FounderRoot + River Jan 2016 - Sep 2022Scottsdale, Az, UsRoot + River believes that all great brands are spiritual experiences. Rooted in mission, beliefs and standards, great brands spring forth and spread their message, influence and presence. As the creators of the intrinsic branding methodology, Emily, Justin and their team focus exclusively on mission-based organizations lead by soulful leaders that want to make a dent in the universe. Our work is primarily around the overall brand strategy, the language and message of the brand and the structure of how the brand's language is expressed and amplified. Justin and Emily are the authors of "Rooting Up: Essays on Modern Branding" - which is the antecedent source guide to intrinsic branding. -
Co-Founder / CmoKlowd.Com Aug 2011 - May 2014Klowd.com utilizes cloud-based technology to help organizations better engage with their audiences and collect data on what they are thinking. Our core product is an Audience Engagement Platform called SlideKlowd. Launched in Q2 2012, SlideKlowd allows presenters, facilitators, trainers, etc to interact with participants via their smart phones, tablets and laptops. Using a managed session, content is pushed to the participants’ devices - creating real-time interaction and data collection. The result? The ability to track attendance, gather feedback, measure knowledge retention, create immediate behavior and gain extensive business intelligence from the audience, presenter and session.
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Brand StrategistSelf Jan 2011 - Apr 2011I am a Brand Strategist. I work with three kinds of brands:- Aging brands that need a fresh re-introduction to the marketplace.- Established brands that are dealing with disrupted business models or industries.- Start-ups that are trying to take that next step in brand maturity.I work with one client at a time, so am very selective. The ideal client must have high integrity, a burning desire to win, and the willingness to change.
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PresidentTricycle Brand Development Jan 2008 - Apr 2011Boise, Id, UsI am a brand strategist that works with high integrity organizations that want to maintain a meaningful, relevant presence in the marketplace. My work focuses on internal culture, differentiation, messaging, and business development planning. While my work is quite broad, I do specialize in helping established brands regenerate by attracting younger audiences. My purpose is to help create brands that are simple, believable, and disruptive. -
OwnerBlueline Grassroots Marketing Mar 2004 - Dec 2007Co-founder. Primary responsiblities are business development, associate management, and public speaking.
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Sales ManagerQds Sep 2001 - Dec 2003Us -
Sales ManagerQuality Design Systems 2001 - 2003Managed a sales force of 15, while also managing a sales territory. Established sales strategies, performance systems, quality control, and staff development. Worked closely with Marketing team on promotions, direct response campaigns, and web content. Coordinated trade show and conference attendance.
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Sales ManagerRvp Business Systems Sep 1995 - Oct 2001UsSales and Marketing Manager
Justin Foster Skills
Justin Foster Education Details
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University Of Phoenix -
Portland State University
Frequently Asked Questions about Justin Foster
What company does Justin Foster work for?
Justin Foster works for Massive Systemic Change
What is Justin Foster's role at the current company?
Justin Foster's current role is Co-Founder and CMO.
What is Justin Foster's email address?
Justin Foster's email address is ju****@****cle.com
What is Justin Foster's direct phone number?
Justin Foster's direct phone number is +173770*****
What schools did Justin Foster attend?
Justin Foster attended University Of Phoenix, Portland State University.
What are some of Justin Foster's interests?
Justin Foster has interest in Health, Children, Education, Economic Empowerment.
What skills is Justin Foster known for?
Justin Foster has skills like Strategy, Marketing, Marketing Strategy, Start Ups, Social Networking, Entrepreneurship, Strategic Partnerships, Strategic Planning, Leadership, Social Media, Business Development, Social Media Marketing.
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