•Under the direct supervision of the Director of Marketing, create and implement South Coast Plaza social media strategy to align with overall business goals and master marketing calendar•Manage and maintain the South Coast Plaza Social Media Calendar, outlining the posting schedule for Facebook, Instagram, Instagram Stories & Twitter•Maintained average Instagram engagement rate of industry standard 1% - 2%, and increased Instagram followers from 22,000 to 52,000•Create and manage influencer marketing strategy; coordinating on-site activations, pop-up attendance, dinners, sponsored posts on behalf of mall vendors, and more•Attend on-site and off-site events to provide social media coverage and capture content (images & videos) on behalf of SCP•Act as the direct line of communication with 250+ of South Coast Plaza’s vendors, serving as the main point of contact for each brand’s social media and influencer marketing needs•Manage and implement the social media strategy surrounding large-scale on-site activations including Kim Kardashian’s Pop-Up, Van Cleef and Arpels Pop-Up, Sando X Muppets Pop-Up, Holiday 2018, and more•Assist in event planning, including specific strategies to drive on-site social sharing as well as influencer, blogger, & press guest list management•Monitor social media trends, tools, apps, and effective benchmarks for measuring the impact of social media techniques

•Manage social media content calendars for several agency brand’s ranging from fashion, lifestyle, health + wellness, and parenting + kids•Develop and implement aggressive growth strategies that increased Instagram & Facebook audience size and engagement rate•Create content to support social media content calendars, including photo, video, and written content•Daily community management of social platforms across Instagram & Facebook•Execute social media content review and approval processes with clients•Manage fashion blogger and social influencer outreach programming, garnering organic placements on Kim Kardashian, Whitney Port, Chrissy Tiegan, and Something Navy•Develop brand collateral for traditional PR outreach including media lists, pitch material and overall strategy•Maintain strong media relationships with national broadcast, print, talent management and online outlets •Strategize and implement strong digital and print strategies for clients and work alongside team divvy up responsibilities and execute accordingly•Write and edit marketing and PR copy including compelling angles for pitches that garnered mentions in US Weekly, Bustle, PopSugar, and Parents Magazine•Manage all client reporting, working directly within Cision to create and distribute monthly ROI & results reports to clients

•Create, and implement social media strategy for agency clients ranging from fashion, beauty, lifestyle, & influencers•Daily community management of social platforms across Instagram, Facebook, and Pinterest•Develop and implement aggressive growth strategies that increased Instagram & Facebook audience size and engagement rate•Create content to support social media content calendars, including photo, video, and written content•Execute content creation including graphic design & photoshoots•Execute social media content review and approval processes with clients•Assist with large-scale social collaborations and activations from idea to execution, including blogger events, giveaways & sweepstakes, fashion week, influencer campaigns, etc. •Provide live, on-site social media coverage at events & photoshoots•Manage, oversee, and implement influencer marketing strategy and gifting programs•Develop in-depth Social Media + Influencer Analytics reports on a weekly and monthly basis to track progress towards larger business objectives Monitor social media trends, tools, apps, and effective benchmarks for measuring the impact of social media techniques•Educate clients around implementation of new social media tactics, trends and technologies•Develop and maintain influential relationships with multiple clients and partner agencies – displaying exemplary client services

•Act as main point of contact for 20+ top tier YouTube influencers, including Ryan’s Toy Review, Cole & Sav, Nikki Philipi, Monica Church, Shelby Church, & Adreinne Finch to name a few•Negotiate contracts between talent and Fortune 500 brand partners such as Audible, Hello Fresh, Activision, L’Oreal, Target, Hasbro, Fisher Price, Mattel, Hasbro, & Nintendo•Oversee timelines and deliverables for these brand integrations, communicating daily with the talent and the brands to keep the project moving forward in a timely manner•Approve final videos on behalf of talent & brands•Draft and publish social media posts on behalf of the talent, ensuring that brand partner’s key messaging is communicated through specific product differentiators and hashtags•Manage the social media presence of Semaphore Brand Solutions across Instagram and Facebook

•Create, and implement social media strategy for agency clients •Develop and implement aggressive growth strategies that increased Instagram & Facebook audience size and engagement rate•Create content to support social media content calendars, including photo, video, and written content•Daily community management of social platforms

•Execute store-mapping process for 600+ retail locations that outlined specific branding, signage, and visuals strategy for individual floor plans and locations based on sales data •Support Sr. Visual Merchandising Specialist with miscellaneous projects•Work closely with entire Visual/Marketing team to ensure all floor set initiatives are met

•Hire, train and manage a team of 30 successful product managers •Event production & marketing for high profile in-store celebrity appearances including Glossier Pop-Up Shop•Manage the brand ambassador & blogger outreach program•Work effectively in a heavily cross-functional, fast paced environment•Managed new product and content releases

•Support the development of associate's sales techniques, ensuring utilization of elevated levels of sales and service to maximize sales•Demonstrate an in-depth knowledge of the merchandise; ensure selling staff is fluent in all aspects of product knowledge• Strategic planner with the ability to prioritize according to business needs• Maintain track record of effective, sales focused team members that consistently meet the expectations of Vince Camuto• Ability to accurately communicate statistical results and identify business needs• Ability to speak to company goal and initiatives• Creates solid partnerships with mall, local community, andcorporate partners to identify business opportunities that resultsin an increase in store traffic and sales• Delivers a high level of communication with staff on a daily basis• Demonstrate sales leadership for staff by playing an active roleon the selling floor• Develop client database and utilize information to increase salesand client contact• Resolve all client problems and complaints quickly andeffectively• Assist sales associates with various customer service issues i.e.dissatisfied customers, returns, defective merchandise• Empower associates to make decisions in the customer’s bestinterest that also support the Company's philosophy