Jennifer Fowler Email & Phone Number

Brooklyn, New York, United States

HFP Ranch GP, LLC, is the General Partner for the privately-held HFP Ranch, LP, which is composed of 12 Limited Partners who own undivided surface and mineral rights in the Permian Basin, Texas. Responsible for day-to-day operations and driving strategic direction; serve as fiduciary with other two Managers.Accomplishments thus far:* Spearheaded the restatement of company operating agreements* Collaborated with Legal Counsel to develop a Corporate Handbook delineating the expectations of Limited Partners* Effectively managed leadership transition and facilitated the admission of three new Limited Partners/AssigneesOngoing responsibilities:* Educate and offer forward-looking insights to Limited Partners, informed by thorough market assessments and portfolio analyses (85+ assets)* Compile monthly financial statements and facilitate the disbursement of revenue to Limited Partners* Engage in contract negotiations with partners, collaborating closely with legal advisors* Spearhead the introduction of fresh protocols to foster streamlined information dissemination, synchronously and asynchronously

Greater Seattle Area

A leading cybersecurity managed services provider who protects the critical data and applications of 2000+ organizations in 80+ countries. Warbug Pincus facilitated eSentire’s acquisition of Versive in October 2018.Redefined brand to align with post-investment strategy; integration change management (brand and product)*Partnered with the Chief Product Officer to set the future-state portfolio framework and shift to customer-value-based selling from product feature-based selling* Built relationships between Security Operations Center (SOC), Product, and Engineering, to ensure the internal customer’s needs (SOC) were being accurately captured and addressed* Connected teams in different organizations across the company working to solve the same/similar problems, breaking down silos and driving efficiencies * Documented processes to drive standardization, clarify responsibilities, and ensure SLOs were met * Co-authored specs (Confluence) for new SOC alert dashboard - outlining the business case, user stories, personas, KPIs, and in-scope/out-of-scope parameters* Redefined brand story/messaging to articulate the company’s post-investment (Warburg Pincus) strategy and set a foundation for all internal and external/omnichannel communications * Led logo redesign and color palette revisions to present eSentire as a modern, technology-forward company* Led redesign and rebuild of website in 3 months to reintroduce company at industry’s most important convention * Responsible for Sales and Marketing post-acquisition integration

Greater Seattle Area

Series B machine-learning startup that raised $50M, investors included Goldman Sachs. Pivoted to focus on advanced cybersecurity adversary detection by strategically applying AI on integrated data to automate and enhance human-like insight at scale.Defined new company brand and sales strategy to align with business goals; led employee engagement projects* Refocused customer acquisition strategy on a high-touch, consultative sales process; developed two-pronged strategy to build credibility and visibility with CISOs and cybersecurity practitioners* Co-developed and operationalized 9-stage Customer Lifecycle to outline clear strategies, roles, and responsibilities for how to move a customer from prospect to signed deal to production* Established brand positioning, refined brand aesthetic, and revised messaging, to differentiate Versive's machine learning-driven approach to advanced adversary detection, without using industry-standard cybersecurity scare tactics and inflated artificial intelligence (AI) claims* Responsible for all external-facing materials; relaunched the website and revised all sales collateral* Developed first-ever marketing campaign; video view rate of 48% versus 25% B2B benchmark with completion rate of 55%; display CTR of 1.4% versus 0.35% B2B benchmark* Led development of company operating principles; co-designed various forums for employee feedbackeSentire acquired Versive in October 2018.

Built processes and infrastructure to scale this start-up creative agency that specialized in video storytelling* Identified and implemented people-process optimization strategies to refine product/market fit and scale this start-up creative agency that specialized in storytelling and video production* Developed compelling sales presentations communicating our key point of differentiation: storytelling at scale* Advocated for and managed client relationships – set strategic direction, served as the internal voice of the client and ensured creative deliverables met the client’s objectives* Designed tools and processes for budgeting, expense reporting and payroll to improve financial visibility, drive cost efficiency and foster a business ownership mentality amongst all team members* Implemented project management tools and processes to ensure cross-functional collaboration and strategic alignment; authored “how-to” playbooks codifying key processes* Overhauled contracts to better protect the company and establish clearer expectations with clients

Lone Tree, Co

Designed and delivered business solutions for a variety of special projects* Devised and deployed a solution to high-priority regulatory risk in less than 6 months, minimizing impact on 1,000+ financial advisors and 10,000+ clients* Led development of a product comparison tool: codified descriptions across departments, identified a new technology solution with superior UI/UX and secured internal regulatory approval* Supported research and development of the 3-5 year strategic product map * Developed written recommendations for and presented to executive leadership

Denver, Co

Led relationships with TV networks and sports teams; directed team responsible for strategic development and delivery of the brand* Led team of six responsible for strategic development and delivery of the brand campaign and all in-market initiatives across media touchpoints (TV, radio, print, digital, social)* Developed written recommendations for CMO, CEO and Chairman and present frequently to CMO and CEO* Restructured corporate strategy (including staffing) to $100MM co-marketing fund spend; created never-before-tried campaigns with network partners to maximize value * Developed first-ever sports strategy to close equity gap with competition and better leverage existing sponsorships within national key initiatives (March Madness, College Football, SEC Network launch)

Boulder, Co

* Conducted in-depth business analysis and created key strategies that changed negative double digit consumption trends to positive double digits on a mature business in a premium segment despite the challenging economic environment* Constructed 2012 and 2013 Net Sales targets as well as all marketing analytics, including monthly business reviews, analysis for executive team and Private Equity board presentations* Launched 22 products from concept to commercialization including the first major innovation in 5 years * Awarded the ‘Living on the Bright Side’ award for delivering business results with integrity

* Led cross-functional development of preliminary 3 year strategy for soymilk business to support growth objectives; recommended product changes, claims and timing based on consumer research, competitive dynamics, and R&D feasibility* Led product re-stages: recommended formula and strategy based on cross-functional work to determine optimum nutritional profile, taste, packaging, consumer communication, and impact to P&L* Led TV marketing collaborations with The Dr. Oz Show and NBC's Silk Skate for the Heart* Redesigned and managed monthly business analytics; proficient in IRI

* Led a cross-functional internal and external team in the development of new SKUs; created and drove timeline adherence from contract negotiation to packaging creation, pre-press, and printing, to production* Knowledgeable about regulatory requirements (Federal, State, QAI/Organic, Kosher), SAP, internal and co-pack plant capabilities, and different packaging types and costs* Assisted in the development of three year strategy growth plan, as well as annual and quarterly financial plans based on demand trends, new distribution, and trade and marketing tactics* Redesigned and managed monthly business analytics; proficient in IRI

*Led improvement in cross-functional forecasting process, resulting in reduced inventory levels and unsaleable product loss, while maintaining service levels; improvements were rolled out to other brands*Developed new customer-specific model for YTD/YTG performance and extended monthly meetings between Sales and Demand Planning from top 5 to top 15 customers (~75% of dollar sales)*Managed execution of a new product and a new channel expansion across a team of 20 people from Sales, Operations, R&D, QA, Customer Service, and Consumer Promotions*Redesigned and managed monthly business analytics; proficient in IRI

* Global Indirect Sourcing (Automotive Industry)—Led light industrial temporary labor category focused on improving safety, quality and attrition rates, while ensuring that wages and mark-up rates paid to agencies were competitive; resulted in $1.1 MM savings on $40MM addressable spend * Service Level Adjustment Diagnostic (Mail Order Pharmacy)—Conducted cost per script analysis for external service contact and internal process resolution, then developed new service portfolio that utilizes automated channels and methods of contact that would result in $6.1 MM (32%) in annual savings due to reduced service center call volume and pharmacy workload * Cost Reduction Diagnostic (Mail Order Pharmacy)—Conducted cost per script analysis for front-end order entry process and formulated cost reduction strategies for demand management and process improvements that would result in $9.8 - $14.0 MM (12 – 17%) savings annually

Strategic Sourcing (Communications/High Tech)–Built baseline spend database, RFP, and bid-analysis reports for carrier negotiations to reduce small package, international air and ocean cargo freight costs by 10% on a spend of $7 MM

*Researched potential partnerships in India, South Africa and Brazil between private corporations and citizen sector organizations to enter new markets and increase profitability while providing needed services and products to low-income people *Researched distributional possibilities for third-world artisans*Developed content for website and edited partnership proposals

-Managed constituent services and communications, including opinions on current legislation, local issues, etc-Researched cases; issues included immigration, military, state affairs, the environment