Versatile marketing leader with broad experience among the world’s most iconic brands including Gillette, New Balance, Dunkin’ Donuts, Welch’s and the TJX family of brands. Made the leap into healthcare with Akili, launching the first-and-only FDA authorized prescription video game to treat ADHD. Now leading marketing at EarliTec, an AI-powered disruptor in the early diagnosis and assessment of autism. Recognized for building and growing brands, driving demand, delivering profitable sales and earning loyalty through intuitive and effective customer experiences. Takes pride in developing and leading high-performing teams in a rapidly changing consumer landscape and being accountable for business results through the efforts of the collective team. Client-side & agency industry experience spans CPG, footwear/apparel, QSR, retail, and medical device while specializing in:• Marketing Strategy • Campaign Strategy & Tactical Execution • Digital/Social/Paid Media • Customer Experience • CRM • Customer Acquisition, Retention & Growth (CAC, LTV) • Market Sizing/Forecasting • Consumer Promotions• Omnichannel Marketing• Budget & Financial Management • Agency Management • HCP Marketing• B2C• DTC • B2B • B2B2C