As the Outreach Director at Acumen - Qatar, a member of the Association of Kangaroo Sans Frontières, I am dedicated to aligning our initiatives with the Ministry of Education and Higher Education’s vision for a diversified, knowledge-based economy. My role encompasses:- Engaging with CEOs and principals of public and private schools to promote participation in the International Kangaroo Maths, Science, and Linguistics Contests (IKMC, IKLC, IKSC), thereby fostering critical thinking and innovation among students.- Collaborating with government entities to ensure compliance with educational regulations, supporting the Ministry's mission to provide high-quality learning opportunities that prepare students for 21st-century challenges.- Overseeing the logistical planning and smooth implementation of contests held within schools, contributing to the development of independent, self-reliant learners who excel in a competitive global landscape.- Driving outreach efforts that enhance awareness and engagement in STEM and linguistics, directly supporting the Ministry's goal of igniting a passion for learning and academic excellence.- Monitoring and evaluating operational effectiveness to continuously improve the contest experience, ensuring alignment with best practices in education as outlined by the Ministry.Additionally, by facilitating participation in these prestigious contests—held in 121 countries, including the US, Europe, UK, Canada, Saudi Arabia, and Pakistan—I aim to ensure that schools and students in Qatar not only excel in Math, Science, and Linguistics but also gain global recognition. This exposure equips our students to be competitive on an international stage, empowering them to become leaders and innovators in their fields.Through these initiatives, I strive to empower the next generation of leaders in Qatar, supporting the Ministry's Strategy 2024-2030 and contributing to the broader goals of Qatar National Vision 2030.

• Acquired national distributorship rights of Energica Motor Company for Pakistan for the EV superbike segment sales in the country• Conducted a pre-launch competitor analysis, and market size study• Formed a sales and marketing team and signed up 3 dealers/resellers with 3S dealership setups in major cities (KHI, LHE, ISB)• Oversaw all marketing operations, including the creation of marketing and promotional content (e.g., videos, reels, corporate merchandise) and the management of social media pages (web, Instagram, Facebook, Twitter, LinkedIn, YouTube, and TikTok)• Managed all government and legal paperwork, including lobbying and PR with government and semi-government organizations• Acted as a key promoter and advocate for sustainable and green energy and EV technology in the hyper-sport and motorcycle market• Signed joint marketing MOU with Total Energies, a green energy subsidiary of Total Oil

• As the Founder & CEO of Foxtrot in Karachi, Pakistan, I helped revolutionize the fleet design industry and established the company as the national distributor of Tough-fox (Turkey), CARRYBOY (Thailand), and SMM (Australia). I also pioneered Pakistan's first exotic car rental for video production, offering a diverse fleet of both modern exotics and vintage classics• With a vision to drive a "Revolution in Mobility," I secured Foxtrot's National Distributorship for Energica Motor Company, Italy, a world- leader in high-performance electric motorcycles• Under my leadership, Foxtrot has rapidly grown from a two-person operation to a team of 55, and from a single warehouse office to in-dealership retail displays and offices in 8 Toyota dealerships and 2 Isuzu dealerships across the country. Despite the challenges posed by the COVID-19 pandemic, Foxtrot has consistently seen growth in multiple verticals, including the completion of 14 government fleet sales contracts, 7 corporate fleet conversion contracts, 2 OEM supply contracts with Isuzu Pakistan, and several OEM 3S dealer contracts

• Headed the new marketing initiative of Landi Renzo, a global leader in alternate mobility solutions, for its operations in Pakistan ($500 million in revenue and $30 million annual budget)• Conceived, planned and executed company's marketing activities aligned with global marketing initiative• Designed and reviewed advertising budgets, created campaigns, trained a team of 15 marketing experts • Turned around underperforming aftermarket sales division, increasing revenues from PKR 70 million to PKR 500 million in 1.5 year• Eliminated/reduced counterfeit products, resulting in a 30% increase in spare parts sales• Managed marketing agencies, measured campaign effectiveness, created detailed briefs for advertising• Received appreciation from client Suzuki Japan Motor Company for co-planning a nationwide customer loyalty campaign

• Motor Club of Pakistan - Country’s first official activity club for Motoring Enthusiasts• Co-Founded and registered the club with SECP, banks, and other regulatory institutions• Successfully launched the club with high turnout of enthusiasts, media, government officials, politicians, and sponsors• Conceived and executed activities that benefited both the club and motoring enthusiasts• Organized 5 successful motoring events with sponsor funding in the first year• Initiated, planned, and raised funding for Pakistan's largest motoring event, "Drive to Turkey," projecting a safe and positive image of Pakistan

• Worked at TRG (now IBEX Ltd, NYSE: IBEX), a telecommunications BPO company with operations in over 26 countries• Outbound Sales Executive (2006-2007): Sold digital and sales support services to Fortune 100/500 clients such as Verizon, Cordia Communications, Charter, Mytel, Orange (UK), Time-warner, and IBM• As Team Lead, Outbound Sales (2007-2009), managed a team of 15 Team-Leads and 170 tele sales executives and collaborated with marketing on sales support materials. Improved overall productivity by over 40% by introducing automated lead generation and calling processes. Trained 10 batches of sales and marketing teams• Business Analyst (2009-2011): Managed 20 direct reports in Karachi and 6 in Washington, DC. Prepared business reports which helped source business from Fortune 500 companies in industries such as banking, insurance, telecom, news, and hospitals. Achieved "Impeccable Performance" award

• At Dawntex Pvt Ltd, a textile buying and sourcing agency, served as Marketing Executive• Managed email and cold call marketing, sourced leads and attended trade shows for business development• Closed business deals with Debenhams U.K. and Texacan UK through cold calling