Kenny Friedman Email & Phone Number

Louisville, Kentucky, US

• Freelance creative direction for brands, agencies and small businesses
• Pitch concepting (with partner writers, in-house writers or solo)
• Art Direction
• Brand building
• AI art
• Website design

Manhattan, New York, US

• Led multi-disciplinary teams of writers, art directors and designers to create brand-building and performance-driving campaigns. Head the creation of culture initiatives to strengthen the creative group.
• Led the creative for Talkspace. Created their first campaign that didn’t leverage a celebrity and told a more emotional story. The campaign, and subsequent social push, helped to lower the cost of acquisition of new.
• Led the creative for Memorial Sloan Kettering’s lead gen campaign during a sharp downturn in patients due to COVID. Within two months we got them to 75% capacity (up from 25%) and back to normal capacity in six months.

Manhattan, New York, US

Spoke at the BOLD: Failure event. My talk challenged attendees to look at failure through a different lens where failure is not a bad thing but instead part of the path to learningLeading the Learning Leadership group of the spring AIGA mentor program. Mentor a group of people in the design field to help them become better leaders and managers.

Chicago, IL, US

• Oversaw cross-functional teams to augment product value deliverables via multichannel marketing campaigns in the retail space. Refined the creative execution strategy from ideation to actualization through thought.
• Grew our share of the pie on accounts by delivering strong creative and building a trusting connection with our client teams. Projects included event, brand, social, video, advertising and shopper marketing.
• Helped win the social media creation, execution and implementation of abrand by showing we can create cost-effective solutions that deliver on our client’s goals.Clients include; Energizer, Mazola, Karo Syrup, Johnson.

Atlanta, Georgia, US

• Assembled a formidable creative team to capitalize on business development opportunities and successfully reestablished FLOR as a leader in home décor and ranked 3rd in best redesign of 2016 on Brand New.
• Led all day to day creative marketing projects ranging from brand messaging, web and app design, social, email, retail POS, store design, catalog and direct mail.
• Worked with partners to create high performing design and messaging through data-driven testing.

Minneapolis, MN, US

• Led team of multi-disciplinary creatives and UX technologists to develop multi-channel marketing tools and initiatives with oversight of department P&L.
• Changed the project process to allow for greater collaboration and ownership. Strengthened the relationship between Design, UX, Copy and Technology, as well as Account and Project Management, in order to gain trust.

• Responsible for digital campaign initiatives for local client accounts as well as oversight of the digitization strategy and transition of the Toronto office.
• Worked closely with the UX team to have their ideas integrate better with design. Gained trust of that team by showing fairness and knowledge which allowed the creative to spread their wings. Clients include; AARP.

Minneapolis, MN, US

• Led creative direction for multiple product launches, and development of creative assets across display, packaging, digital, shopper and circular campaigns.
• Co-created Dream In Color, a multi-year campaign that led all community relations diversity marketing. In our first year of the new campaign online classroom curriculum had a download rate 3500% higher than forecast.
• Worked closely with our buying teams to identify the need for a redesign of our consumable and commodity pages. Products saw better performance and many of the covers and concepts became top performing best-in-class.

Chicago, IL, US

Oversaw multiple retail marketing campaigns that varied from photography for partner brands to strategic IC initiatives and thought leadership across the organization.Clients include; Diageo, Seagrams, Absolute, Microsoft, Coca-Cola, Upshot Branding and Tribune Interactive

Made awesome coffee drinks and realized that the sloppier you made them, eg a ton of whip cream and chocolate shavings, the bigger the tip. I was recognized years later on a street in Seattle and train in Chicago by two diffferent folks as "Kenny, the guy who made the best drinks at Arabica".

New York, NY, US

Worked at the Gap during a summer to get a deal on clothes. I got said deal. I was pretty effective at the second A of the Gap Act which was Add on. I was able to get a person who was just in for a pair of socks to add a second pair. I also saw someone stealing shoes at the Foot Locker across the way and yelled "hey, they're ripping you off" which saved.

I was a bus boy at a rib place. I took the job because I wanted to a new Haro Master freestyle bike and my mom said she'd buy it for me if I could come up with half the cost. Flo & Eddies was a rib joint and I'm a vegetarian but it was the only place that would hire me at that age. So when people asked what I suggested I'd say the corn fritters... they.

Master Of Science (Ms), Human Computer Interaction

Ba, Fine Arts, Photography