Kenny Friedman

Kenny Friedman Email and Phone Number

Just a dude trying to bring fun back to the creative process via AI and being a good human during the day. Making weird AI stuff at night (@FPOKenny and @CreatureOfFPO on IG) @ Leap Group
Kenny Friedman's Location
Greater Chicago Area, United States, United States
Kenny Friedman's Contact Details

Kenny Friedman personal email

n/a
About Kenny Friedman

The best way to describe me is a Creative. Yes, it’s simple, but there’s beauty in that, right? I started my career as a photographer, then moved to art direction, which naturally led to me becoming a creative leader. But I never stop learning. I added AI whisperer, no... not whisperer, too many people borrowed that... AI wrangler perhaps, to my resume as well. My AI artwork includes a world called Creatures of FPO which is a fun/odd little world of puppet-like creatures with stories that echoes Humans of New York. That is at http://instagram.com/creaturesoffpo In addition to that world, I create AI art that mirrors my photographic style while pushing further into weirdness. You can see that at http://instagram.com/fpokennyMy combined passion for AI and leadership and has come together by teaching creative teams, photographers, and artists how to use AI in their creative process and beyond.And I shouldn't forget to mention that I often speak and write about creative leadership and #FailGood (my philosophy on why failure is the best tool to learn).

Kenny Friedman's Current Company Details
Leap Group

Leap Group

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Just a dude trying to bring fun back to the creative process via AI and being a good human during the day. Making weird AI stuff at night (@FPOKenny and @CreatureOfFPO on IG)
Kenny Friedman Work Experience Details
  • Leap Group
    Vp (Executive Creative Director)
    Leap Group Nov 2023 - Present
    Louisville, Kentucky, Us
  • Agency Fpo
    Creative Director + Ai Consultant
    Agency Fpo May 2017 - Present
    Freelance creative direction for brands, agencies and small businesses• Pitch concepting (with partner writers, in-house writers or solo)• Art Direction• Brand building• AI art• Website design• coffee drinkingAI Consultant• helping agencies bring AI into their teams for ideation, creation and more• connecting brands and agencies with AI content creatorsAI Creator• I run the @CreaturesOfFPO account on IG... and make other stuff for clients and such
  • Known
    Vp, Group Creative Director
    Known Mar 2022 - Dec 2022
    Manhattan, New York, Us
    Led multi-disciplinary teams of writers, art directors and designers to create brand-building and performance-driving campaigns. Head the creation of culture initiatives to strengthen the creative group.• Led the creative for Talkspace. Created their first campaign that didn’t leverage a celebrity and told a more emotional story. The campaign, and subsequent social push, helped to lower the cost of acquisition of new customers. • Led the creative for Memorial Sloan Kettering’s lead gen campaign during a sharp downturn in patients due to COVID. Within two months we got them to 75% capacity (up from 25%) and back to normal capacity in six months from campaign launch. Full 360 campaign including TV, radio, OOH, print, B2B, podcasts, social, etcClients include; Talkspace, Memorial Sloan Kettering, Vive Organic, Stackwell, UMG, Warner Brothers, Build A Rocket Boy, Camp and New Business
  • Known
    Senior Creative Director
    Known Apr 2020 - Mar 2022
    Manhattan, New York, Us
  • Aiga Chicago Mentor Program
    Speaker And Mentor
    Aiga Chicago Mentor Program Mar 2019 - Mar 2020
    Spoke at the BOLD: Failure event. My talk challenged attendees to look at failure through a different lens where failure is not a bad thing but instead part of the path to learningLeading the Learning Leadership group of the spring AIGA mentor program. Mentor a group of people in the design field to help them become better leaders and managers.
  • Upshot
    Senior Creative Director
    Upshot Aug 2017 - Feb 2020
    Chicago, Il, Us
    Oversaw cross-functional teams to augment product value deliverables via multichannel marketing campaigns in the retail space. Refined the creative execution strategy from ideation to actualization through thought leadership and iterative process improvements for all campaigns.• Grew our share of the pie on accounts by delivering strong creative and building a trusting connection with our client teams. Projects included event, brand, social, video, advertising and shopper marketing.• Helped win the social media creation, execution and implementation of abrand by showing we can create cost-effective solutions that deliver on our client’s goals.Clients include; Energizer, Mazola, Karo Syrup, Johnson & Johnson, P&G, Therma-Tru Doors, Corelle
  • Flor
    Creative Director
    Flor Mar 2014 - May 2017
    Atlanta, Georgia, Us
    Assembled a formidable creative team to capitalize on business development opportunities and successfully reestablished FLOR as a leader in home décor and ranked 3rd in best redesign of 2016 on Brand New.• Led all day to day creative marketing projects ranging from brand messaging, web and app design, social, email, retail POS, store design, catalog and direct mail. • Worked with partners to create high performing design and messaging through data-driven testing.
  • Gage
    Group Creative Director
    Gage Mar 2011 - Mar 2014
    Minneapolis, Mn, Us
    Led team of multi-disciplinary creatives and UX technologists to develop multi-channel marketing tools and initiatives with oversight of department P&L.• Changed the project process to allow for greater collaboration and ownership. Strengthened the relationship between Design, UX, Copy and Technology, as well as Account and Project Management, in order to gain trust, which opened the door to collaboration.Clients include; 3M (ScotchBlue Painter’s Tape, 3M Tekk Protection, Scotch Duct Tape, Optical Systems Division, Dental, Littmann Stethoscopes), Boston Scientific, 3M Golf Championship and Walmart
  • Jwt Minneapolis
    Associate Creative Director – Digital
    Jwt Minneapolis Mar 2009 - Mar 2011
    Responsible for digital campaign initiatives for local client accounts as well as oversight of the digitization strategy and transition of the Toronto office.• Worked closely with the UX team to have their ideas integrate better with design. Gained trust of that team by showing fairness and knowledge which allowed the creative to spread their wings. Clients include; AARP Health, UnitedHealthcare, Kraft Dinner (Canada) and Canada Dry
  • Target
    Creative Captain – Hybrid
    Target Aug 2004 - Mar 2009
    Minneapolis, Mn, Us
    Led creative direction for multiple product launches, and development of creative assets across display, packaging, digital, shopper and circular campaigns. • Co-created Dream In Color, a multi-year campaign that led all community relations diversity marketing. In our first year of the new campaign online classroom curriculum had a download rate 3500% higher than forecast.• Worked closely with our buying teams to identify the need for a redesign of our consumable and commodity pages. Products saw better performance and many of the covers and concepts became top performing best-in-class designs concepts.Businesses departments include; Beauty and style, Pharmacy, Frequency, Community Relations and the weekly circular.
  • Upshot Marketing
    Art Director
    Upshot Marketing Nov 1999 - Jul 2004
    Chicago, Il, Us
    Oversaw multiple retail marketing campaigns that varied from photography for partner brands to strategic IC initiatives and thought leadership across the organization.Clients include; Diageo, Seagrams, Absolute, Microsoft, Coca-Cola, Upshot Branding and Tribune Interactive
  • Arabica Coffee House
    Coffee Person Before The Word Barista Was Part Of Vernacular
    Arabica Coffee House 1989 - 1992
    Made awesome coffee drinks and realized that the sloppier you made them, eg a ton of whip cream and chocolate shavings, the bigger the tip. I was recognized years later on a street in Seattle and train in Chicago by two diffferent folks as "Kenny, the guy who made the best drinks at Arabica".
  • Gap
    Salesperson
    Gap Jun 1991 - Aug 1991
    New York, Ny, Us
    Worked at the Gap during a summer to get a deal on clothes. I got said deal. I was pretty effective at the second A of the Gap Act which was Add on. I was able to get a person who was just in for a pair of socks to add a second pair. I also saw someone stealing shoes at the Foot Locker across the way and yelled "hey, they're ripping you off" which saved them from theft.
  • Flo & Eddies
    Busboy
    Flo & Eddies 1988 - 1989
    I was a bus boy at a rib place. I took the job because I wanted to a new Haro Master freestyle bike and my mom said she'd buy it for me if I could come up with half the cost. Flo & Eddies was a rib joint and I'm a vegetarian but it was the only place that would hire me at that age. So when people asked what I suggested I'd say the corn fritters... they were REALLY good.

Kenny Friedman Skills

Spinning Plates Advertising Shopper Marketing Creative Direction Graphic Design Logo Design Creative Strategy Art Direction Web Design Technology And Stuff Interactive Advertising Photography User Experience Digital Marketing Wit Sarcasm Interaction Design Blogging Pants Typography Brand Development Branding And Identity User Interface Design Corporate Identity Social Media Marketing Content Strategy User Experience Design Marketing Promotions Integrated Marketing User Centered Design Door Opener Buzzwords Eating French Fries Ideation Collaboration Adobe Creative Suite Concept Development Brand Architecture Video Corporate Branding Experience Design Mobile Marketing Outdoor Advertising Catalogs

Kenny Friedman Education Details

  • Iowa State University
    Iowa State University
    Human Computer Interaction
  • Cleveland State University
    Cleveland State University
    Photography

Frequently Asked Questions about Kenny Friedman

What company does Kenny Friedman work for?

Kenny Friedman works for Leap Group

What is Kenny Friedman's role at the current company?

Kenny Friedman's current role is Just a dude trying to bring fun back to the creative process via AI and being a good human during the day. Making weird AI stuff at night (@FPOKenny and @CreatureOfFPO on IG).

What is Kenny Friedman's email address?

Kenny Friedman's email address is ke****@****nown.is

What schools did Kenny Friedman attend?

Kenny Friedman attended Iowa State University, Cleveland State University.

What skills is Kenny Friedman known for?

Kenny Friedman has skills like Spinning Plates, Advertising, Shopper Marketing, Creative Direction, Graphic Design, Logo Design, Creative Strategy, Art Direction, Web Design, Technology And Stuff, Interactive Advertising, Photography.

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