Sarah Lamb Email & Phone Number

Cheshire East, England, United Kingdom

As a Fractional Chief Marketing Technology Officer, I specialise in empowering businesses to align their marketing strategies with cutting-edge technology solutions. My expertise bridges the gap between marketing and technology, ensuring that businesses not only choose the right tools but also optimize them to meet their unique goals.My core responsibilities involve a comprehensive evaluation of existing marketing tech stacks, strategic implementation of new technologies, and insightful analysis of marketing data to drive actionable improvements. I pride myself on staying at the forefront of digital trends, enabling me to offer up-to-date advice on leveraging technology for marketing success.I bring to the table a strong foundation in digital marketing principles, backed by an in-depth understanding of essential marketing technologies, including CRM systems, marketing automation platforms, and data analytics tools. My ability to translate complex technical concepts into clear, actionable strategies has been instrumental in fostering effective collaboration between IT and marketing teams.Educationally, I hold a Masters of Enterprise degree in Computation, with advanced certifications in digital marketing and technology management, equipping me with a balanced perspective on both the technical and strategic aspects of marketing technology.Through continuous learning and adaptation to industry shifts, I aim to provide businesses with innovative solutions that enhance their marketing efforts. My goal is to serve as a pivotal resource for companies looking to navigate the ever-evolving digital landscape, ensuring they harness the full potential of technology to achieve their marketing objectives.Let's connect if you're interested in transforming your marketing strategies through technology.

Cheshire East, England, United Kingdom

In 2005 I founded the Girl Geek Dinners. A community network for women (and men) it technology to support one another in their careers and make friends for life.My role with Girl Geek Dinners has varied as the network has grown. Initially I ran the local London group, then as it expanded through our franchising model I have become the central co-ordinator across all groups worldwide and my core focus is on the communications platform, getting new groups up and running as well as partnerships and sponsor engagements. I have also worked with United Nations ITU and the UK government on policy and funding for encouraging young people and empowering women through access to technology.

Cheshire East, England, United Kingdom

I am the founder of the well-known women's tech news site GirlyGeekdom.

Croydon, England, United Kingdom

Focused on marketing strategy, growth marketing and helping Amazon sellers grow their businesses with us.

Uk

I was in charge of the day to day running of the product and marketing departments within digi.me. My role ranges from creating the strategy and plans for digi.me and Consentry products, through to defining the requirements of the products to meet the market need. I run a dedicated team of staff and work closely with our business partners and agencies on a day to day basis. In the last 18 months I have been working behind the scenes building up our strategies and products which has culminated in taking on the VP role.

Uk

I have managed the distribution of the digi.me platform through third parties, ad platforms, developer communities and via key influencers in the social media, finance and healthcare sectors.I have managed ad agencies, data analytics agencies, content creation, website SEO, product alignment to customer needs and much more.I rebranded digi.me from its original concept as SocialSafe (a backup service for social media content) through to the app and services it provides today. I also launched Consentry as a new brand and product in 2020 and managed the digital and social media marketing of both brands.Now in 2021 Consentry and digi.me have major partnerships in the Netherlands, Singapore and Australia. I also worked closely with our engineering team to deliver our new and improved developer portal https://developers.digi.me where all developer documentation is released in combination with our developer SDK updates. All updates are distributed through our developer comms processes and via our developer slack area. Marketing tools such as Salesforce and Pardot are used as part of this to manage communication and partner relations.

Basingstoke

As a seasoned freelance consultant, I specialized in communications, technology, social media, and email marketing strategy and implementation, mainly working with startups. My diverse experience includes collaborations with large companies like Microsoft. I also provided ghostwriting services for various brands, creating content on technology, gadgets, innovation, entrepreneurship, and social media for their corporate sites. Prospective clients seeking expertise in these areas were encouraged to get in touch, assured of my reasonable rates and a network of professionals to recommend if my schedule was full.

Global

As a seasoned public speaker at various events I specialise in speaking on subjects close to my heart. My primary public speaking subject is gender diversity in the technology industry. I have spoken on this subject on many occasions including at events for the UN ITU as well as for companies such as Microsoft. I also offer workshops alongside my speaking sessions and these have included subjects such as social media, innovation, entrepreneurship and taking an idea out into the wild. If you would like to book me for your event please get in touch.

Reading, United Kingdom

I managed the content and engagement strategy for two key audiences within Microsoft UK. (TechNet - IT professionals and MSDN - Professional software developers) In addition to the social media strategy I also redesigned and improved the content, open rates and click through rates on both the TechNet and MSDN newsletters. I was also given the opportunity to redesign the TechNet website homepage for the UK which resulted in a 30% increase in pageviews due to regular automated content updates.If you are an IT Professional or Developer using Microsoft products then you'll probably have heard from me at some point!

I worked with the senior management team at Moonfruit on product marketing, communication and market analysis projects as a Marketing Manager. During my time at Moonfruit I was involved with SEO marketing decision making, brand identity and ensuring that the product met the needs of the customer. I also managed the social media channels during that time and liaised with PR to ensure all channels were aligned.

I looked after the DataSift Partner relations for MediaSift. If you were looking to integrate with the DataSift engine then you probably spoke to me at some point. I was the key contact for all developers, engineers and companies who were interested in technical information on our products and services..

Working with MediaSift on TweetMeme & DataSift. Interacting with developers, press & pr folk to increase audience engagement with the site and also provide support for the companies many millions of users.I work closely our development team to guide them on new areas of development and design and also running the tweetmeme blog site and forum areas. Contact me if you are interested in hearing more about the company and it's offerings.

As a software engineer at Cardinal Health I have specified, designed, developed and released Windows CE OS and applications softwares into the medical industry to ISO9001 safety standards.I have also been key to the architecture and systems design for systems attaching to the Windows CE devices so that the systems benefit from the funcitionality within the Windows CE OS.I am an advocate of standards and design patterns when they are appropriate and beneficial to a project. I have a good understanding of creating, designing and analysing systems that need to be easily maintainable and easily updated.I like a challenge, enjoy working as part of a team (both on a local, regional and international scale) and thrive on new media technologies.I implemented blogging and wikis within the organization on a local scale, and am seen as the in-house expert on new media technology and Windows CE systems.

Developed a small HR management system to keep track of starter, leavers, holidays, total headcounts and such. The system included reporting capabilities.

Ment., Computation

Activities and Societies: Athletic Union President - 2003 Athletc Union Social Secretary - 2002 UMIST Swimming Club Founder -2000 - 2004.

Bsc, Computation

Activities and Societies: Swimming team