Frank Thomas

Frank Thomas Email and Phone Number

Head of Brand and Communication @ robatherm
Nuremberg, BY, DE
Frank Thomas's Location
Nuremberg, Bavaria, Germany, Germany
Frank Thomas's Contact Details
About Frank Thomas

I'm a people-first leader with 16+ years of experience in crafting and delivering impactful and integrated communication strategies. Passionate about elevating communication to new heights, I blend strategic insight with creative vision, and excel at unlocking potential in people, brands/businesses, and teams. Dubbed a “Creativity expert breathing life into visions”, I've also honed my skills in fostering the right environment and developing processes for high-performing teams to excel in communications.My experience spans Brand Building, Digital Marketing (incl. Communication-Platform Development), Employer Branding, Corporate Communications, and PR. This enables me to bring comprehensive perspective to challenges such as- maintaining message consistency across diverse channels, - managing cross-functional collaboration, - adapting to rapid changes in digital platforms, - aligning messaging with various stakeholders’ expectations, - and measuring the impact of integrated efforts on brand perception and business goals.I’m committed to being a kind, thoughtful, ambitious, forward thinking, and caring leader who ensures diverse voices shape meaningful outcomes.My Communication Philosophy includes:- Connecting people, communities, and brands to create meaningful progress for all. Building brand equity, addressing consumer needs and creating real change for society can go hand in hand. - Fuel human interaction and magic will happen. - Therefore, prioritize participation and collaboration over brand control.- Giving a voice is more powerful than using your own.- Communicating mindfully. Nobody wins if we just add to the clutterLet's connect and explore how we can transform communication strategies to benefit businesses, people, and society alike.

Frank Thomas's Current Company Details
robatherm

Robatherm

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Head of Brand and Communication
Nuremberg, BY, DE
Website:
robatherm.com
Employees:
139
Frank Thomas Work Experience Details
  • Robatherm
    Head Of Brand And Communication
    Robatherm
    Nuremberg, By, De
  • Act.3
    Global Senior Director Brand Communications
    Act.3 Jul 2022 - Present
    Herzogenaurach, Bavaria, Germany
    act.3 is a global agency with a holistic approach on cultural marketing and expertise in strategy, creative, and experiences. My team ads to this approach through Brand Communication that creates attraction between people, communities and brands in order to drive meaningful progress on all ends. By doing so we help our partners to gain brand equity, engagement, and credibility that lasts. We’ve been producing work for clients such as adidas, Hisense, Schaeffler, Common Goal, and the German Federal Government.
  • Adidas
    Director Digital - Corporate Communication
    Adidas Jan 2017 - Jul 2022
    Herzogenaurach
    Led a global team in transforming adidas Group's digital (internal & external) presence. Delivered impactful results through clear strategic direction for a forward-thinking approach to corporate communications, data-driven insights, creative content, and effective team leadership. Key achievements include:- State-of-the-art Platforms: Conceptualized and steered development of state-of-the-art initiatives like the a-LIVE intranet, adidas corporate website, and the continuous evolution of the award-winning employer branding hub GamePlan-A.- Data-Driven Insights: Established analytics frameworks that enhanced communication strategies.- Brand Elevation: Positioned adidas as a leader in modern corporate content.- Leadership Recognition: Selected for and successfully completed adidas' exclusive High Potential Program, designed to cultivate future leaders.
  • Adidas
    Senior Manager Content Marketing And Strategy
    Adidas Oct 2014 - Dec 2016
    Herzogenaurach
    In this role I showcased strategic vision on content marketing, persuasiveness, process improvement skills and cross-functional collaboration, ultimately strengthening adidas' global reputation. - Content Marketing Pioneer: Championed innovative content marketing principles. This ultimately led to a ...- Integrated Strategy: Developed a comprehensive, foundational strategy for the entire content lifecycle and translated it into streamlined processes, enhancing efficiency and impact.- Brand Alignment: Made a significant contribution to aligning HR’s and Corporate Communication’s Employer/Corporate Branding efforts, strengthening adidas’ global reputation."When the adidas Group’s Corporate Communication department underwent an organizational restructuring to set it up for the future of communication, Frank played a pivotal and important role throughout the entire process from ideation to design and implementation." (Quote from interims report)
  • Adidas
    Corporate Communication Manager
    Adidas Apr 2012 - Nov 2014
    Herzogenaurach
    Drive adidas’ corporate brand, reputation, and public image by leading cross-functional initiatives in digital corporate PR and seasonal highlight events, including Corporate Communications for UEFA EURO 2012.
  • Adidas
    Assistant Corporate Pr Manager
    Adidas Jul 2010 - Apr 2012
    Herzogenaurach
    Corporate PR across all functions, topics, and corporate channels of the adidas Group. Responsible for the development (conceptual and process design), implementation, and maintenance of the adidas Group blog, one of the first DAX30 Corporate Blogs.
  • Reebok
    Trainee Public Relations
    Reebok Jul 2009 - Jul 2010
    Herzogenaurach
    Brand and Product Public Relations for Reebok in Germany, Switzerland and Austria. Creation and evaluation of communication concepts and PR-tools. Support the PR departments re-structuring as well as the development of a journalist- and key-influencer network.
  • Adidas
    Graduant And Project Collaborator Brand Pr
    Adidas Oct 2008 - Apr 2009
    Brand and Product Public Relations for the adidas brand in Germany with a project focus (e.g. `virtual showroom FW 2009'). Authoring of a diploma thesis for the adidas AG ("Analysis of adidas' media share of voice through the adidas spectaculars at the UEFA EURO 2008")
  • Adidas
    Intern Brand And Product Pr
    Adidas Apr 2008 - Sep 2008
    Herzogenaurach
    Support the adidas brand and product PR team (Germany) in all facets of its daily work. Focus on Sampling, seeding and answering journalists' product-information requests
  • Bmw
    Intern Electronic Media
    Bmw Jul 2007 - Nov 2007
    Munich
    Support the BMW's Electronic Media team in all facets of its work with a focus on the organization of activities and the production of materials in the fields of TV and Radio.
  • Hill & Knowlton Sydney
    Intern Brand Pr
    Hill & Knowlton Sydney Apr 2007 - Jun 2007
    Sydney, Australien
    Support the H&K PR Team in the creation, execution and evaluation of brand campaigns for the Australian market.
  • Günzburger Zeitung (Augsburger Allgemeine) - Daily Newspaper
    Editor And Freelancer
    Günzburger Zeitung (Augsburger Allgemeine) - Daily Newspaper Oct 2004 - Jun 2006
    Günzburg
    Freelancer and editor for the sports section as well as youth topics.

Frank Thomas Skills

Social Media Marketing Public Relations Social Media Content Strategy Corporate Communications Content Strategie Brand Management Marketing Strategy Project Management Marketingstrategie Social Media Communications Content Marketing Journalism Internal Communications Corporate Blogging Digital Corporate Pr Unternehmenskommunikation Projektmanagement Editorial Kommunikation Project Leadership Strategy Journalismus Web Analytics Crisis Communications Influencer Marketing Sports Communication Online Reputation Management Digital Marketing Soziale Medien Digitales Marketing Markenmanagement Communication Community Management Website Development Brand Pr Digital Communication Strategy Product Pr Conceptual Thinking Corporate Publishing Online Communications Financial Communications Reputation Management Internal Communication Editorial Planning Digitale Medien Design Thinking Corporate Marketing

Frank Thomas Education Details

Frequently Asked Questions about Frank Thomas

What company does Frank Thomas work for?

Frank Thomas works for Robatherm

What is Frank Thomas's role at the current company?

Frank Thomas's current role is Head of Brand and Communication.

What is Frank Thomas's email address?

Frank Thomas's email address is fr****@****cal.com

What is Frank Thomas's direct phone number?

Frank Thomas's direct phone number is (+49)-913*****

What schools did Frank Thomas attend?

Frank Thomas attended Technical University Of Munich.

What are some of Frank Thomas's interests?

Frank Thomas has interest in Art, Trends, Sports, Communications, Identifying And Unfolding Potentials, Acryl Painting, Contacts And Knowledge Exchange, See 7, Exciting Brands, Snowboarding.

What skills is Frank Thomas known for?

Frank Thomas has skills like Social Media Marketing, Public Relations, Social Media, Content Strategy, Corporate Communications, Content Strategie, Brand Management, Marketing Strategy, Project Management, Marketingstrategie, Social Media Communications, Content Marketing.

Who are Frank Thomas's colleagues?

Frank Thomas's colleagues are Markus Haffner, Jan Witthüser, Kevin Weichler, Nico Hirschfeld, Fabien.lujan Lujan, Sina Koch, Frank Kühnl.

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