Frank Thomas Email & Phone Number

Nuremberg, By, De

Herzogenaurach, Bavaria, Germany

act.3 is a global agency with a holistic approach on cultural marketing and expertise in strategy, creative, and experiences. My team ads to this approach through Brand Communication that creates attraction between people, communities and brands in order to drive meaningful progress on all ends. By doing so we help our partners to gain brand equity, engagement, and credibility that lasts. We’ve been producing work for clients such as adidas, Hisense, Schaeffler, Common Goal, and the German Federal Government.

Herzogenaurach

Led a global team in transforming adidas Group's digital (internal & external) presence. Delivered impactful results through clear strategic direction for a forward-thinking approach to corporate communications, data-driven insights, creative content, and effective team leadership. Key achievements include:- State-of-the-art Platforms: Conceptualized and steered development of state-of-the-art initiatives like the a-LIVE intranet, adidas corporate website, and the continuous evolution of the award-winning employer branding hub GamePlan-A.- Data-Driven Insights: Established analytics frameworks that enhanced communication strategies.- Brand Elevation: Positioned adidas as a leader in modern corporate content.- Leadership Recognition: Selected for and successfully completed adidas' exclusive High Potential Program, designed to cultivate future leaders.

Herzogenaurach

In this role I showcased strategic vision on content marketing, persuasiveness, process improvement skills and cross-functional collaboration, ultimately strengthening adidas' global reputation. - Content Marketing Pioneer: Championed innovative content marketing principles. This ultimately led to a ...- Integrated Strategy: Developed a comprehensive, foundational strategy for the entire content lifecycle and translated it into streamlined processes, enhancing efficiency and impact.- Brand Alignment: Made a significant contribution to aligning HR’s and Corporate Communication’s Employer/Corporate Branding efforts, strengthening adidas’ global reputation."When the adidas Group’s Corporate Communication department underwent an organizational restructuring to set it up for the future of communication, Frank played a pivotal and important role throughout the entire process from ideation to design and implementation." (Quote from interims report)

Herzogenaurach

Drive adidas’ corporate brand, reputation, and public image by leading cross-functional initiatives in digital corporate PR and seasonal highlight events, including Corporate Communications for UEFA EURO 2012.

Herzogenaurach

Corporate PR across all functions, topics, and corporate channels of the adidas Group. Responsible for the development (conceptual and process design), implementation, and maintenance of the adidas Group blog, one of the first DAX30 Corporate Blogs.

Herzogenaurach

Brand and Product Public Relations for Reebok in Germany, Switzerland and Austria. Creation and evaluation of communication concepts and PR-tools. Support the PR departments re-structuring as well as the development of a journalist- and key-influencer network.

Brand and Product Public Relations for the adidas brand in Germany with a project focus (e.g. `virtual showroom FW 2009'). Authoring of a diploma thesis for the adidas AG ("Analysis of adidas' media share of voice through the adidas spectaculars at the UEFA EURO 2008")

Herzogenaurach

Support the adidas brand and product PR team (Germany) in all facets of its daily work. Focus on Sampling, seeding and answering journalists' product-information requests

Munich

Support the BMW's Electronic Media team in all facets of its work with a focus on the organization of activities and the production of materials in the fields of TV and Radio.

Sydney, Australien

Support the H&K PR Team in the creation, execution and evaluation of brand campaigns for the Australian market.

Günzburg

Freelancer and editor for the sports section as well as youth topics.