At XP Educação we're transforming the way students learn about AI, Tech and Business.I lead teams from different areas, create strategies for our products, and oversee their development from start to finish. In the recent years I've guided two significant digital transformations in the financial market, introducing new products and services that improved sales, customer loyalty, and overall value. I'm passionate about discovering new market possibilities and aim to build value for our business by encouraging a flexible and informed approach to decision-making.
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Managing DirectorXp EducaçãoState Of São Paulo, Brazil -
Cto & Head Of ProductsXp Educação Jan 2024 - PresentXPE is an innovative company in the education sector, specializing in the development and distribution of digital content for both regulated and non-regulated courses, targeting technology and financial markets. Our mission is to educate and cultivate new professionals within these fields. To achieve this, we are committed to continuous innovation in our products, services, and delivery methods, leveraging technology to enhance the learning experience.Current scope:- Artificial Intelligence: building different products for our students- Digital Products: product strategy, roadmap and delivery management- Hard Tech: software development, data management, and infrastructure- Student Success: customer support, engagement, satisfaction metrics, and experience design -
Senior Product ManagerXp Inc. May 2023 - Dec 2023- Product vision and strategy- Roadmap management- Customer relationship - B2B2C product, with 15k users and USD 40Bn+ transactions/yr - Investments market -
Digital Transformation Lead ConsultantXp Inc. Jan 2022 - Apr 2023- Led the implementation of different business units across the company- Part of the Transformation Office, where we implemented 30+ business units and created 60+ chapters, organizing 6,500+ people in an agile design (squads, tribes and business units) - Developed guidelines for team topologies focused on the sustainability and efficiency of the company’s operational model- The most relevant responsibilities include: identify and diagnose high-impact areas across the company; refine scopes, define missions and objectives for business units; support execution of strategic initiatives with BU leads; maintain a consistent communication process with stakeholders; develop guidelines and playbooks -
Group Product ManagerParaná Banco S/A Jan 2021 - Jan 2022- Manager of Product Managers and Business Analysts- Led cross-functional teams to successfully launch multiple products, responsible for 25% of credit origination through digital platforms (~BRL 50 MM monthly)- Developed and executed product strategy that aligned with business objectives, resulting in a 40% increase in conversion rate and a 20% increase in customer retention- Conducted market research and customer analysis to base product decisions, resulting in a relevant increase in product adoption and customer lifetime value (CLTV)- Identified and capitalized on market opportunities, resulting in the launch of our Open Finance products focused in customer experience and pricing through the use of data -
Product ManagerParaná Banco S/A Nov 2019 - Jan 2021- Created the first cross-sell platform for payroll credit on the financial market, responsable for 40%+ convertion rate in our digital platform- Carried out product planning, backlog building, customer feedback and broad stakeholder management- Supported the implementation of a new business unit and its squads, where the products supported 2x growth in customer retention in 2020 -
Business Analytics LeadParaná Banco S/A Jun 2018 - Nov 2019- ~1.5 yrs as a McKinsey fellow business analyst in the digital transformation project- Structured the Transformation Office, responsible for the institutional management of the digital transformation and strategic initiatives- Implemented new squads and business units: growth of 300% in monthly revenue and 2x the assets in 2 yrs- Led the business analytics chapter (e.g. hired talents, structured the carreer path and managed people)- Developed people throughout the company with training, content experiences and promoting business events -
Fp&A Senior AnalystParaná Banco S/A Mar 2016 - Jun 2018Curitiba, Brazil- Led the internal program to control expenses, defining its objectives and selecting participants. Reduced BRL ~1M of SG&A YoY- Performed investment profitability analysis for different financial products (e.g. payroll credit and real estate loans)- Developed the bank's annual budget, through the management of global processes and internal communications, developed the balance sheet, DRE, forecasts and executive presentations -
Fp&A AnalystPlaenge Empreendimentos Mar 2015 - Mar 2016Curitiba, Brazil- Developed financial models to support the company's strategic decisions based on inventory, PSV and revenue generation- Structured the company's annual budget, managing the communication with stakeholders and developing the income statements for the following year -
InternHsbc Feb 2013 - Feb 2015Curitiba, Brazil- Developed the discounted cash flow model used to perform the credit analysis of customers (MMC, LLC and GB) and determine their level of credit provisioning;- Developed the unit's management information management platform through VBA, SQL and MS Access
Diogo França Education Details
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Economics -
Behavioral Economics -
Neurolinguistics
Frequently Asked Questions about Diogo França
What company does Diogo França work for?
Diogo França works for Xp Educação
What is Diogo França's role at the current company?
Diogo França's current role is Managing Director.
What schools did Diogo França attend?
Diogo França attended Universidade Federal Do Paraná, Espm Escola Superior De Propaganda E Marketing, Fgv - Fundação Getulio Vargas.
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1gmail.com
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Diogo França
São Gonçalo, Rj -
2gmail.com, technipfmc.com
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Diogo França
Developer Fullstack | .Net | React | Sql Server | Mongodb | Kubernetes | Docker | AzureRecife, Pe
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