• Develop high-quality short-form content for DTC Newsletter (160K subscribers) aligned with brand voice and tone that helps ecommerce owners optimize and scale their business • Analyze breaking stories, industry trends, and platform updates for story opportunities • Oversee content production pipeline, work closely with expert contributors, and manage daily deadlines• Collaborate with team on new content segments and pitch timely content ideas to drive engagement and growth•… Show more • Develop high-quality short-form content for DTC Newsletter (160K subscribers) aligned with brand voice and tone that helps ecommerce owners optimize and scale their business • Analyze breaking stories, industry trends, and platform updates for story opportunities • Oversee content production pipeline, work closely with expert contributors, and manage daily deadlines• Collaborate with team on new content segments and pitch timely content ideas to drive engagement and growth• Repurpose trending content for social media to maximize engagement on Instagram and LinkedIn• Identify opportunities and implement best SEO practices to increase web traffic and page views Show less

• Created thought leadership content and how-to guides on topics like social media, SEO, and ecommerce marketing for online business owners

• Managed editorial strategy for Luxy's hair blog, the #1 resource for all things hair with 2.5M monthly page views• Worked closely with team of freelance writers and content creators to create educational articles that are on brand and aspirational, collaborate with design team on art direction for visuals • Led content projects and manage key product launches using project management expertise to work cross functionally and improve internal processes for more efficient workflows •… Show more • Managed editorial strategy for Luxy's hair blog, the #1 resource for all things hair with 2.5M monthly page views• Worked closely with team of freelance writers and content creators to create educational articles that are on brand and aspirational, collaborate with design team on art direction for visuals • Led content projects and manage key product launches using project management expertise to work cross functionally and improve internal processes for more efficient workflows • Optimized Shopify website using SEO best practices to help with product awareness and conversions• Tracked organic keyword performance using tools like Ahrefs and Google Search Console to optimize performance and search visibility Show less

• Developed annual marketing calendar and directed 360 omni-channel strategy for Innisfree Canada (the #1 cosmetic brand in Korea) to help increase sales and raise brand profile • Led content strategy on all digital platforms (brand website, mobile app, email marketing and social platforms) as well as four retail stores and loyalty program (POP, signage and digital displays)• Worked closely with PR agency to bolster our media relations and identified key influencers for product seeding… Show more • Developed annual marketing calendar and directed 360 omni-channel strategy for Innisfree Canada (the #1 cosmetic brand in Korea) to help increase sales and raise brand profile • Led content strategy on all digital platforms (brand website, mobile app, email marketing and social platforms) as well as four retail stores and loyalty program (POP, signage and digital displays)• Worked closely with PR agency to bolster our media relations and identified key influencers for product seeding opportunities who could help raise brand awareness • Helped develop social content calendar and directed photo and video shoots to elevate our visual content, growing our following and engagement rate • Planned and executed key events surrounding store openings and media previews, built relationships with key media and influencers • Performed market research against key competitors, established pricing for new products and kept track of latest trends in the beauty industry• Developed reports to track key KPIs related to social and influencer management Show less

• Managed US and Canadian e-commerce Shopify websites and implemented apps that will help with prospecting and customer retention • Improved open and click through rates of marketing emails through segmentation, managed lists of subscribers, produced design and copy for promotional offers • Increased ROI through retargeting and prospecting campaigns using programs such as Adroll and Remarkety • Grew organic search traffic to websites by using keywords that target customers at every… Show more • Managed US and Canadian e-commerce Shopify websites and implemented apps that will help with prospecting and customer retention • Improved open and click through rates of marketing emails through segmentation, managed lists of subscribers, produced design and copy for promotional offers • Increased ROI through retargeting and prospecting campaigns using programs such as Adroll and Remarkety • Grew organic search traffic to websites by using keywords that target customers at every stage of the marketing funnel • Produced engaging content about company products and the health and wellness industry for blog, social, and newsletter content • Shaped social media strategy to grow following, followed up with prospects, interact with close knit community members and affiliates Show less

• Led marketing initiatives for Body Blitz Spa and Blitz Facial Bar, identified cross promotional opportunities, raised brand awareness for product line • Refined e-mail marketing and social media strategy to generate more revenue, grew follower count 4x within first four months through contests and giveaways, and increased appointment requests, spearheaded development of company Youtube channel to further showcase our expertise in skincare • Developed on-going relationships with press… Show more • Led marketing initiatives for Body Blitz Spa and Blitz Facial Bar, identified cross promotional opportunities, raised brand awareness for product line • Refined e-mail marketing and social media strategy to generate more revenue, grew follower count 4x within first four months through contests and giveaways, and increased appointment requests, spearheaded development of company Youtube channel to further showcase our expertise in skincare • Developed on-going relationships with press and key influencers to secure coverage in BlogTO, FASHION, The Kit, etc., develop key partnerships with local businesses • Worked closely with management team and staff in Toronto and New York to establish monthly marketing plans and goals, plan and manage events• Oversaw development of new website, provide direction for designer and programmer to ensure brand consistency and identify opportunities for lead generation Show less

As a client manager I acted as the point person for several key accounts, identified business challenges and created a strategy on how to capture leads and grow their clientele. This involved advising on best SEO practices, creating email marketing campaigns as well as doing a bit of writing and editing to ensure their web copy was up to par. I was also responsible for pitching our other services such as social media management and AdWords packages if it felt like a good match for their… Show more As a client manager I acted as the point person for several key accounts, identified business challenges and created a strategy on how to capture leads and grow their clientele. This involved advising on best SEO practices, creating email marketing campaigns as well as doing a bit of writing and editing to ensure their web copy was up to par. I was also responsible for pitching our other services such as social media management and AdWords packages if it felt like a good match for their business goals. Content is king when it comes to a good web ranking so I also increased our agency's own web presence by starting a company blog, managed a team of writers who wrote about topics such as 10 Tips To Create a Great AdWords Campaign, and the Dos and Donts of Replying to Online Reviews. It has become a great resource for both marketers and our own clients who are small to medium sized business owners! Show less