Achieved social footprint growth in +500% for HBO & Cinemax networks.Created and managed the new division of performance marketing for acquisition and retention for HBO & HBO GO efforts within the Social Media team.Spearheaded and managed diverse DTC campaigns for the HBO GO platform in the Latam region.Conceptualized successful organic and paid Social Media marketing campaigns for major shows like Game of Thrones, Westworld, Big Little Lies, Euphoria amongst others in the region.Developed and executed multiple recognized campaigns for HBO original productions.Spearheaded a first to market, 2020 Emmy Nominated Twitter idea with IBM Watson for the Westworld S3 campaign.Released "Most Innovative" campaign launch, as voted by Twitter for the Westworld S2 campaign.Worked closely with technology and product teams to implement proper attribution models through the Facebook Pixel & SDK.Managed a team of 5 people located across the Latam region, as well as 2+ agencies in market.

Developed and executed robust social media organic strategies for HBO and Cinemax.On boarded multiple creative agencies in Brazil & Miami to help carry out the social media efforts.Forged and managed a more direct communication with our partners like Facebook, Twitter, Youtube ( Google), Snapchat & Spotify.Leveraged the collaboration with partners to negotiate increased value ads for the brand.Implemented Social Media monetization strategy to increase revenue for the Cinemax Ad Sales team.

Supported the Social Media lead with the strategy and implementation.Helped organize logistics with multiple other departments ( On Air, Original Productions, PR, Creative Services, etc) to streamline intradepartmental collaboration and requests between teams.Established a cohesive working dynamic with the research team to use real time data to create effective communication strategies.Managed logistics with the content agencies to approve content.

Developed and managed the corporate 360 marketing strategy.Spearheaded the digital transformation through the implementation of digital and social media efforts in the region.Launched the social media platforms and created a brand identity.Implemented paid strategies for digital campaigns to successfully generate leads.Managed website backend and SEO to help optimize search results.

Created marketing strategy to build awareness and generate potential leads for this new brand.Developed social media presence by launching brand platforms and maintaining the content calendar.Helped define the overall brand identity and look & feel to maintain brand coherence with the other sister companies.Organized and hosted experiential activities with potential leads.