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Francesca Barone Email & Phone Number

E-commerce, Online Sales Specialist, Category Management, Key Account Management, Buying
Location: Milan, Lombardy, Italy 4 work roles 2 schools
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Role
E-commerce, Online Sales Specialist, Category Management, Key Account Management, Buying
Location
Milan, Lombardy, Italy

Who is Francesca Barone? Overview

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Francesca Barone is listed as E-commerce, Online Sales Specialist, Category Management, Key Account Management, Buying based in Milan, Lombardy, Italy. AeroLeads shows a matched LinkedIn profile for Francesca Barone.

Francesca Barone previously worked as Business Development & Workflow Manager at Westwing and Senior Category Manager at Westwing. Francesca Barone holds Bachelor'S Degree, Economia Aziendale/Manageriale from Università Commerciale 'Luigi Bocconi'.

Profile bio

About Francesca Barone

Dynamic and results-driven e-commerce professional with over a decade of experience in the digital landscape, honed through a variety of roles at Westwing, Europe’s leading online home & living platform. I bring a comprehensive understanding of digital commerce, having managed an array of product categories beyond furniture, including skincare, beauty, and fragrance, with a particular strength in developing growth-focused strategies across these diverse areas. My expertise encompasses key account management, strategic planning, and digital analytics, all of which have enabled me to contribute meaningfully to both sales and broader e-commerce goals.

4 roles

Francesca Barone work experience

A career timeline built from the work history available for this profile.

Business Development & Workflow Manager

Westwing

Milano, Lombardia, Italia

  • Led the sales team and provided workshops and coaching to implement best practices.
  • Defined, organized, and coordinated Sales team processes, optimizing workflows.
  • Supported strategic activities of the Sales team.
  • Collaborated across teams to create new processes and improve communication flow.
  • Managed and controlled margins, revenue, and analyzed product pricing.
  • Oversaw purchase management and approval.
Dec 2021 - Jul 2024

Senior Category Manager

Westwing

Milano, Lombardia, Italia

  • Researched and analyzed sales trends and consumer behavior.
  • Prepared reports to enhance sales strategies.
  • Managed inventory for various product categories.
  • Defined sales pipelines and conducted long-term and mid-term planning.
  • Oversaw yearly budget management and forecasting.
  • Led process improvement workshops and coaching for the Sales team.
May 2019 - Dec 2021

Category Manager

Westwing

Milano, Italia

  • Managed inventory for various product categories.
  • Managed sales and merchandising for assigned categories.
  • Defined sales pipelines and conducted long-term and mid-term planning.
  • Managed yearly budgets and forecasts.
  • Conducted scouting activities with the buying team.
  • Managed pricing, margins, and product analysis.
Feb 2014 - May 2019

Orientamento Trienni

Università Bocconi

Milano, Italia

On-campus and off-campus orientation activities for high school students, presenting the university and its degree programs

Feb 2013 - Oct 2013
2 education records

Francesca Barone education

Diploma, Scientifico

Liceo Scientifico "Archimede"
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What is Francesca Barone's role at their current company?

Francesca Barone is listed as E-commerce, Online Sales Specialist, Category Management, Key Account Management, Buying.

Where is Francesca Barone based?

Francesca Barone is based in Milan, Lombardy, Italy.

What companies has Francesca Barone worked for?

Francesca Barone has worked for Westwing and Università Bocconi.

How can I contact Francesca Barone?

You can use AeroLeads to view verified contact signals for Francesca Barone, including work email, phone, and LinkedIn data when available.

What schools did Francesca Barone attend?

Francesca Barone holds Bachelor'S Degree, Economia Aziendale/Manageriale from Università Commerciale 'Luigi Bocconi'.

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