Francesca Moore Email & Phone Number

- Conceptualizing and executing seamless, audience focused design solutions from concept to completion. Including but not limited to; ideation, sketching, storyboarding and mock up creation. - Creating visually compelling graphics/content that will be used in marketing initiatives, POS, trade show and brand awareness materials. - Collaborating with copywriters, designers, and creative directors to build and maintain visual brand excellence for a wide range of design needs.- Providing digital, print and social media content for all brands: Silver Hills Bakery, One Degree Organic Foods, Little Northern Bakehouse, and private label brands.- Developing packaging designs for new product innovations and ensuring that current packaging flats are up to date with current industry standards.- Ensuring consistency of brand identity and brand voice across multiple touch points.- Producing stop motion videos, staging and capturing product focused content for social media while also managing the processes from brief to shoot/execution to final edit and approval. - Designing landing and web pages to support with current brand campaigns, product launches and overall strategic direction for each brand.

- Preparing layouts and graphic elements creatively and accurately in adherence with established brand guidelines- Working with various faculties and departments within the University to create marketing materials that increase attendance and recruitment to the institution.- Providing artistic direction for internal and external events that involve annual recruitment initiatives, brand awareness and solidification. - Collaboratively working within the marketing team to evaluate and reconfigure the overall branding of the Institution.

Abbotsford, Bc

- Developing and implementing all communications and marketing initiatives with the objective of creating public awareness of all exhibitions, programs, events and activities at The Reach.- Building and managing the annual marketing budget.- Creating all print and digital assets for in-house and external promotions: Print and Web advertisements, posters, flyers, brochures, rack cards, bi-weekly e-newsletter, annual report, and strategic plan.- Designing all exhibition related material: contour cut vinyl signage, interpretive panels, exhibition-related marketing materials, outdoor banners, invitations, exhibition catalogues, and e-vites. - Ensuring that website content is up to date while always working on improving the website layout taking into account end-user experience. - Providing effective and audience targetted content for social media campaigns across all platforms which increased social media presence. - Creating and maintaining strong relationships with stakeholders including printers, ad reps, tourism bureaus, peer institutions, etc.