Darcy Leflar Email & Phone Number

Canada

Working with club and retail customers to expand sales.

Richmond, British Columbia, Canada

Brockmann's Chocolatehas manufactures fine quality confections in Delta, BC. Brockmann's prides itself on commitment to customer service, high quality products and competitive pricing. Our product line incluces truffles, clusters and panned chocolate products. Brockmann's also co-manufactures private label items available across Canada and throughout the US.

Fraser Valley, British Columbia, Canada

• The Canadian Federation of Independent Business (CFIB) is the country's champion of small business. With over 95,000 members, it's Canada's largest non-profit organization devoted to creating and supporting an.
• B2B Sales promoting lobbying, business resources services and an exclusive saving program to local businesses.
• Actively managing member relationships and CRM software
• Multiple daily meetings with existing members to update them on CFIB’s progress and programs
• A motivated self-starter prospecting for new members weekly.

Langley, British Columbia

• Developed and expanded new retail sales channel for bakery & snacking using an alternative distribution model and direct store delivery (DSD) in western Canada.
• Actively focused on developing face-to-face relationships with buyers in the wholesale, distributor, drug, dollar, gas and convenience channels.
• Established an environment of timely communication through emails, calls, constructive feedback and resolutions, to ensure trust throughout complex supply issues and ongoing business growth.
• Developed account plans to strategically grow & increased listing base with customers to increase distribution points and sales dollars and unit volume with each customer.
• Field Sales single point of contact for all products and pricing with small drop western customer

Western Canada

• Assumed the general management of the western region from Vancouver Island, Prince George to Winnipeg managing 45 thrift stores with $7.0 million in sales which included on-boarding, training and deploying resources.
• Responsible for P&L management, SG&A budgeting and marketing accountabilities for thrift retail stores in western Canada and optimizing the store count to profitability by reducing store count to 31.
• Responsible for the sales management and & developed three direct reports who in-turn managed a team of 90+ part-time and full-time thrift employees which included participating in union and store leasing negotiations.
• Developed alternative recovery model to improve profitability with dollar store customers nationally. Directly responsibility for dollar volume growth and regional P&L.
• Secured 400+ locations which delivered $3.0 million in annual profit, by developing, influencing and implementing alternative recovery channel nationally with dollar stores and smaller regional banners.
• Safety focused – achieved both silver (270 days/150,000 hours without injury) and bronze (180 days/100,000 hours with out injury) safety awards for western team.

Langley, BC

• As key point of contact for all communications sent to the Field Sales network, collaborated with key accounts, distribution and the manufacturing teams to plan sales initiatives, sales volume and key holidays that.
• Collaborated with cross-functional teams to facilitate communication to the Field Sales group improving execution, volume and customer satisfaction.
• Working in a cross functionally capacity, participated with other departments in meetings which facilitated sales planning, communication and project work execution.
• Identifying communication gaps, developed an internal digital process that significantly improved late feature customer notification which help reduce features out of stocks. The process was implemented nationally.
• Identifying a communication process and cost-saving improvement, planned and executed transitioning a paper-based weekly communication package to a digital format saving $50,000 annually, in materials and labour.

Vancouver Lower Mainland, Northern & Interior BC

• Led the five-person Territory Sales Management (TSM) team with $49.0 million in sales from Surrey east, Prince George and the BC interior each. The team delivered exceptional customer service to drive sales growth and.
• Managed five Territory Sales Managers, 54 independent franchisees and company drivers in BC’s north, interior and lower mainland. Actively worked developing organizational capacity by optimize TSM count on Vancouver.
• Actively coached and mentored TSMs on management and leadership while working in-market with them and during weekly one-on-one meetings and quarterly development conversations.
• Managing customer match-contact relationships in order to effectively communicate and execute Canada Bread’s in-store programs was an important part of the RSM responsibilities.
• Accountabilities included meeting sales targets consisting of unit and return volumes, innovation and marketing program execution. Also focused selling company routes to potential franchisees. All company routes sold.
• Project Leader for 2009 project Eliminate Company Routes and team member on 2009 Match Service to Demand; Key member of 2008’s Extended Shelf Life and Reduce Company Routes.

Calgary & Edmonton, Alberta

• Hired in November 1998 and moved to Edmonton to manage a new distribution centre, With in a year all Alberta distribution centres (Edmonton, Calgary, Red Deer, Medicine Hat, Lethbridge and Cranbrook, BC). Left in March.
• Managed Canada Bread Fresh West’s Go-to-Market plan with 10 franchisees and company driver in the Calgary market and BC interior
• Coached and mentored franchisees with sales, schematics, route reconciliation and paper work issues
• Worked to improve Order Management Template and actively worked to train and coach peer Territory Managers

Calgary, Alberta, Canada

• Actively developed and managed relationships with key distributors to improve the sales volume of food packaging products in the southern Alberta and Manitoba markets.
• Worked with key customers to develop printed packaging that communicated their company image and/or message to end users.
• Presented programs, products and worked with full-line distributors sales force.
• Actively cold called potential customers and worked together with distributor’s sales people to present to key customers.

Calgary, Alberta, Canada

• Analyzed distribution of product launches and planning tools for new products and programs for the Alberta Regional and District managers.
• Managed all racking and Point-of-Sales materials, hand-held computer systems which included hand-held device, printers, modems, repairing and deploying equipment as necessary for Alberta.
• Responsible for auditing routes for year-end financials as well as for holiday relief, this included the major depots and remote depots in Alberta and BC.
• Peer trainer as a Route Sales Representative in the Calgary market.

Bachelor Of Commerce Degree, Accounting

Activities and Societies: Editor of the Scurfield Squire student newspaper

Bachelor Of Commerce Transfer, Business

Communication Diploma, Public Relations

Activities and Societies: Mount Royal Public Relations Society