Francesca Perini

Francesca Perini Email and Phone Number

Senior Sales Account Manager, Adapt, Amazon Ads @ Amazon
Florence, IT
Francesca Perini's Location
Florence, Italy Metropolitan Area, Italy
About Francesca Perini

Sales and marketing manager experienced in different areas and contexts, with account and project management skills. I consider myself a dynamic, proactive, curious person, with a strong attitude to teamwork and problem solving. My passion for travel led me to undertake my professional career in tourism, consolidating the skills acquired during University, also through work experience abroad. The master's degree in digital marketing has allowed me to strengthen the marketing and communication skills developed in the different roles I have occupied.

Francesca Perini's Current Company Details
Amazon

Amazon

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Senior Sales Account Manager, Adapt, Amazon Ads
Florence, IT
Website:
amazon.com
Employees:
734811
Francesca Perini Work Experience Details
  • Amazon
    Senior Sales Account Manager, Adapt, Amazon Ads
    Amazon
    Florence, It
  • Amazon
    Advertising Account Manager, Adapt, Amazon Ads
    Amazon Jun 2022 - Present
    Advertising Sales Account Manager part of Amazon Adapt, a rotational work program designed to offer coverage for business gaps due to extended leave. As Account Manager for Amazon Advertising, I:- co-own and manage complex Book of Business, being responsible for the media strategy definition with Amazon Ads portfolio, depending on client’s goal. - provide insights, analysis, benchmarks, targeting and Amazon product recommendations to run digital campaigns. Conduct performance… Show more Advertising Sales Account Manager part of Amazon Adapt, a rotational work program designed to offer coverage for business gaps due to extended leave. As Account Manager for Amazon Advertising, I:- co-own and manage complex Book of Business, being responsible for the media strategy definition with Amazon Ads portfolio, depending on client’s goal. - provide insights, analysis, benchmarks, targeting and Amazon product recommendations to run digital campaigns. Conduct performance reviews with ad hoc reporting and KPIs analysis, in charge of defying annual media plan and budget allocation.- grow existing business and help advertisers to reach their marketing goals with Amazon Ads. Show less
  • Gruppo Co.
    Project Manager
    Gruppo Co. Oct 2020 - Jun 2022
    Firenze, Toscana, Italia
    Account and project management at Gruppo CO. - a marketing and communications agency.- Account management of clients operating in various areas, starting from the first analysis and meetings, to the management of ongoing projects, to the development of new activities.Supporting clients in defining communication strategies and implementing digital marketing activities (SMM, e-mail marketing, SEO/SEM).- Project management: planning of key activities and assigning tasks to the… Show more Account and project management at Gruppo CO. - a marketing and communications agency.- Account management of clients operating in various areas, starting from the first analysis and meetings, to the management of ongoing projects, to the development of new activities.Supporting clients in defining communication strategies and implementing digital marketing activities (SMM, e-mail marketing, SEO/SEM).- Project management: planning of key activities and assigning tasks to the different specialists in the agency, controlling and managing the allocated budget, making detailed action plans to monitor progress and meet deadlines, as per the agreed roadmap. Show less
  • Baglioni Hotels & Resorts
    Sales Account Manager
    Baglioni Hotels & Resorts Feb 2020 - Oct 2020
    Firenze, Italia
    Sales and account management at Baglioni Relais Santa Croce, a 5* luxury Hotel.- In charge of the LSO (Local Sales Office) of the assigned accounts, maintaining them and searching for new business in the designated geographical area by signing new contracts and managing them.- Commercial actions through sales calls, meetings, site inspections, webinars and presentations in line with the commercial strategy. Weekly reporting on the activities performed (sales reports, statistics) via CRM… Show more Sales and account management at Baglioni Relais Santa Croce, a 5* luxury Hotel.- In charge of the LSO (Local Sales Office) of the assigned accounts, maintaining them and searching for new business in the designated geographical area by signing new contracts and managing them.- Commercial actions through sales calls, meetings, site inspections, webinars and presentations in line with the commercial strategy. Weekly reporting on the activities performed (sales reports, statistics) via CRM and insertion of master data in the company management system.- Organization of site inspections, fam trips and VIP projects in collaboration with the Marketing Department. Selection of suppliers to create tailor-made experiences to combine with the stay.- Development of the MICE (Meetings, Incentives, Conferences & Exhibitions) and Wedding sector through event participation and local partnerships. Event management and organization, from budgeting to execution. Show less
  • My Tour In Italy
    Sales And Marketing Manager
    My Tour In Italy Feb 2015 - Jan 2020
    Firenze, Italia
    Sales and account management at My Tour, incoming tour operator.- In charge of the sales department, managing the existing client portfolio, researching and developing new business, consolidating the presence on the main OTAs (Online Travel Agencies).- Definition of the communication strategy and identification, upon analysis, of the products and services to be developed and offered with consequent creation of the price list and the margins definition.- Marketing strategies to… Show more Sales and account management at My Tour, incoming tour operator.- In charge of the sales department, managing the existing client portfolio, researching and developing new business, consolidating the presence on the main OTAs (Online Travel Agencies).- Definition of the communication strategy and identification, upon analysis, of the products and services to be developed and offered with consequent creation of the price list and the margins definition.- Marketing strategies to increase turnover in the various online channels and account management.Organization and participation in trade fairs, both national and international.Key Experience:Following a corporate re-organization, coordination of the opening of a new company office in Albania. Initial staff training and handover from the office in Italy to the new location and subsequent supervision of activities for 1 year. Show less
  • Liral Veget
    Assistant Manager
    Liral Veget Nov 2012 - 2013
    Londra, Regno Unito
    Front and back office assistant at Liral Veget, a professional selection and training centre.
  • Londoners
    Executive Sales
    Londoners Mar 2011 - Nov 2011
    Londra, Regno Unito
    Commercial back-office at Londoners, a job search and accommodation agency in the UK.

Francesca Perini Skills

Tourism Foreign Languages Sales Marketing Microsoft Word Customer Service Microsoft Office Microsoft Excel Social Media Teamwork

Francesca Perini Education Details

Frequently Asked Questions about Francesca Perini

What company does Francesca Perini work for?

Francesca Perini works for Amazon

What is Francesca Perini's role at the current company?

Francesca Perini's current role is Senior Sales Account Manager, Adapt, Amazon Ads.

What schools did Francesca Perini attend?

Francesca Perini attended Wempark - Laboratorio Universitario Per Il Mktg E Le Tecnologie Ic, Università Per Stranieri Di Siena, St George International, Istituto Tecnico Per Il Turismo Firenze.

What skills is Francesca Perini known for?

Francesca Perini has skills like Tourism, Foreign Languages, Sales, Marketing, Microsoft Word, Customer Service, Microsoft Office, Microsoft Excel, Social Media, Teamwork.

Who are Francesca Perini's colleagues?

Francesca Perini's colleagues are Noel Santiago, Bryan Hill, Dario M., Aslam Raza, Theresa Kennedy, Malle Sylla, Jiarui Zhang.

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