Francesca Picca Email & Phone Number

Turin, It

Poirino, Piedmont, Italy

Reporting activities about the preparation and optimisation of detailed and synthetic prospectuses for the monitoring of company performance.Analysis of variable and fixed expenses with breakdown into production, commercial, general/administrative, for account, supplier and cost center.Customer credit analysis and past due control. Management reporting, identification of main customers and related documents.

Parigi, Ile-De-France, Francia

Detailed project focused on the evolving SaaS industry and Combo's customer acquisition strategy was completed, including the analysis of industry benchmarks such as Customer Acquisition Cost (CAC) and Monthly Recurring Revenue (MRR). The study identified key performance indicators and compared Combo's position within the industry. Specific focus was given to optimizing CAC for inbound and outbound channels, uncovering strategies to improve conversion rates and reduce acquisition costs. Recommendations included streamlining the sales funnel and leveraging automation to bridge efficiency gaps between acquisition channels. This project provided actionable insights to improve sales efficiency and enhance overall growth performance.

Grugliasco, Piedmont, Italy

Conduction of variance analysis and oversaw interactions with the Purchasing Office within the scope of Management Control. Preparation of Intercompany reports and execution of detailed warehouse analysis to support financial decision-making.

Master In Management

Laurea Triennale In Economia Aziendale L-18, Economico

Diploma Di Scuola Superiore Di Ii Grado, Scientifico, 91/100

Problem Solving And Decision Making, Problem Solving & Decision Making Course

40 hours of intensive course focused on group analysis, dHarvard Business Case. Use of the "Logic tree" structuring structure.