Francesca R. Email & Phone Number

London, Gb

Led all aspects of the ELEMIS QVC business in order to drive sales, improve profits, and increase the number of active customers including acquiring new customers, engaging current consumers and re-activating lapsed customers.

Responsible for brand, marketing and PR, I led the strategy development and implementation for the go-to-market planning, launch, growth and new territory roll-out for this ground-breaking sports nutrition project; Blue Fuel.

Reporting to the UK General Manager, I led, motivated, and supported a team of 4 to manage the Bare Minerals sales and marketing of the QVC Europe (UK, Germany, Italy and France) accounts.

Guthy-Renker is one of the largest and most respected subscription service marketing companies in the world, with distribution in 68 countries. Since 1988, Guthy-Renker has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare and wellness categories.Brand Guardian for the Guthy-Renker Beauty and Fitness brand portfolio in the UK and Ireland: • Proactiv+ (anti blemish skincare)• Sheer Cover Studio (mineral makeup)• IT Cosmetics (makeup)• Perricone MD (skincare)• WEN (hair care)• Principal Secret Reclaim (skincare)• Meaningful Beauty by Cindy Crawford (skincare)• Zumba Fitness DVDsAccount management; Boots (Proactiv+) and QVC UK and Germany (WEN hair care by Chaz Dean).

Postgraduate Diploma In Digital Marketing

Cim - Professional Diploma In Marketing

Cim - Professional Certificate In Marketing