Francesca Sancarlo Email & Phone Number

Italy

London, England, United Kingdom

Key Responsibilities:-Plan, implement and optimize paid campaigns across the digital marketing channels, such as social media and Google, aiming to increase brand awareness and engagement, lead generation and content acquisition;-Create and test engaging content (copy, creatives) for our digital marketing channels-Work with the relevant teams across the business to deliver key targets and support business growth -Support and enable team members from other departments on social… Show more Key Responsibilities:-Plan, implement and optimize paid campaigns across the digital marketing channels, such as social media and Google, aiming to increase brand awareness and engagement, lead generation and content acquisition;-Create and test engaging content (copy, creatives) for our digital marketing channels-Work with the relevant teams across the business to deliver key targets and support business growth -Support and enable team members from other departments on social media best practices-Manage daily conversations taking place on feeds-Monitor and report on campaign performance; provide expert recommendations to maximize the return on investment Show less

London, Greater London, United Kingdom

London, United Kingdom

London, United Kingdom

Main Purpose of my position: To provide marketing support to the Head of Marketing and Sales in all aspects relating to the marketing by the Society. Carry out the annual marketing strategy for the Society as set by the Head of Marketing and Sales. With the support of the Head of Marketing & Sales, monitor and oversee the delivery of theannual marketing plan to support the Bone & Joint Publishing portfolio, within agreed budgets. Report on performance of the… Show more Main Purpose of my position: To provide marketing support to the Head of Marketing and Sales in all aspects relating to the marketing by the Society. Carry out the annual marketing strategy for the Society as set by the Head of Marketing and Sales. With the support of the Head of Marketing & Sales, monitor and oversee the delivery of theannual marketing plan to support the Bone & Joint Publishing portfolio, within agreed budgets. Report on performance of the stated outcomes of the marketing plan, including data analysis,ROI calculations and website usage statistics, with the support of the Head of Marketing & Sales. Assist in the production of marketing campaigns and materials, and liaising with externalagencies such as designers and printers where necessary. With the support of the Head of Marketing & Sales, acquire, collate and de-dupe data for thesecampaigns from relevant sources. Dispatch campaigns where relevant (e.g. email, using email client) or work with agencies toensure campaigns are dispatched on time and to budget (e.g. direct mail). Ensure that The Data Protection Act is followed in respect of all the Society’s marketing activity. Assist in writing copy and preparing promotional items for the Society’s publications, includingleaflets and other agreed promotions. Help to design ad-hoc marketing web pages and mini-sites where necessary. Work with the Head of Marketing & Sales and the Online Development Manager to ensure thewebsite(s)’ marketing pages are maintained and updated as necessary. Ensure all marketing materials produced both by and for the Society adhere to tone of voice andbranding guidelines. Help evolve these guidelines where necessary to support the Society’spublications and services. Show less

Oxford, United Kingdom

Oxford, United Kingdom

I gained relevant experience in a variety of fields such as marketing- creation of promotional material for publisher clients; -sales support, data analysis and research and client management - e.g. updating reports for publisher clients. -Improved my knowledge of Digital Marketing (promo on Twitter and LinkedIn, mail campaign)

Oxford, United Kingdom

My role includes a variety of tasks such as-checking medical and psychological manuscript-building databases of my findings and corrections (I am currently using Excel and Pivot table); and write down lists of-mailing authors and contributors -writing blurbs- filing documents - preparing contracts.