Francesca Whiting Email & Phone Number

- Provide ongoing optimizations for PPC advertisements to increase conversions of net new leads, MQLs, and qualified opportunities- Manage SEO-driven content development to attain new keyword rankings, improve current positions for critical keywords, and increase website traffic- Support the oversight of vendor relationships with paid digital vendors and drive performance improvements- Drive email marketing improvements to increase engagement and inquiries- Develop and project manage content for digital platforms, such as blog posts, landing pages, videos, infographics, email, etc- Support the planning and execution of digital marketing campaigns, including creating objectives, timelines and reporting- Report on monthly website analytics, support board reporting, and provide insights and recommendations for improvement- Research and stay informed of digital marketing trends and provide recommendations for A/B testing

Oakland, California, United States

- Created & scheduled high quality social media content showcasing wish stories, brand partnerships, events, holidays, and more - while maintaining consistent brand image and using engaging storytelling techniques - Transcribed interviews, wrote, proofread, and edited wish stories, e-newsletters, & other collateral - Analyzed social media reports & KPIs to improve engagement as well as website metrics via Google Analytics

Sunnyvale, California, United States

- Built "Cloud Cost Optimization Reports" and pitch templates in HighSpot for sales reps to use when prospecting- Analyzed Salesforce and HG Insights data to discover what percentage Azul Systems software can decrease cloud application costs via faster run-time

San Luis Obispo, California, United States

- Analyzed 200+ pending job and employer postings daily on Handshake, powered by MustangJobs (Cal Poly Job Board)- Exercised clear and impartial judgment along with strong written/oral communication - Built quarterly reports and audits measuring the quality of jobs and employer accounts via the evaluation of specific metrics- Delivered courteous customer service in phone, email, and face to face client interactions

- Provided child care for children ranging from ages 6 months - 12 years - Gained ability to build a rapport with children with varying personality types - Learned problem-solving and conflict resolution skills, patience and empathy, and organization and time management skills in order to multitask and keep children on set schedules

Virginia, United States

- Managed a team of interns conducting various outreach projects & fundraisers while maintaining a positive public company image- Developed strong writing, editing, and proofreading skills by publishing weekly newsletter to 3k subscribers- Expanded companies’ network & online engagement through the creation of high quality social media posts that aligned with brand image and incorporated storytelling

Virginia, United States

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services, 3.8 Gpa

Activities and Societies: American Marketing Association, Women in BusinessConcentration: Marketing Management

4.0

Activities and Societies: Varsity Volleyball (4 yrs), Media Arts Program Board Member (2 yrs), Founder & President of Humane Society Club.