Francesca C. Email & Phone Number

London, Gb

Herndon, Va, Us

Video and content producer for the sales enablement team.

Liverpool Street, England, Gb

When I worked as the Creative Lead at LandTech, a dynamic PropTech start-up, I held a pivotal position within the Marketing Leadership Team. My primary responsibilities were orchestrating and elevating all facets of creative content, ranging from collateral materials, event branding, and website graphics, to video production. This multifaceted role encompassed not only strategic oversight but also hands-on involvement, as I actively engaged in the inception, direction, and editing of videos across diverse marketing channels.• Video and Animation Production: As a versatile creative professional, I was in charge of creating and producing all video and animation content. Proficient in using industry-standard software like Premiere Pro, After Effects, Illustrator, and Audition. • Manage the Creative Team: Effectively oversaw internal reports as well as freelancers and agencies to ensure all creative needs were met for the business. • Establish and Optimise Workflows: Implemented efficient processes and workflows using tools like ClickUp, G-Suite, Adobe Suite, and Canva.• Marketing Leadership Team: Regularly met with the marketing leaders to drive results and achieve quarterly OKRs. • Branding - Brand Refresh: Led a comprehensive brand refresh aimed at elevating and solidifying LandTech's position as a "one-stop shop" platform for developers. - Brand Guardian: Oversaw and implemented new processes to ensure all brand guidelines were followed by internal and external stakeholders. - Product Marketing: Played a pivotal role in product marketing by updating the UK website and successfully launching new products, effectively expanding the company's market presence and meeting consumer demands.SYSTEMS USED: Adobe Creative Cloud (Premiere Pro, After Effects, Illustrator, Audition, Photoshop), Slack, YouTube Analytics, ViDIQ, ClickUp, Canva

Liverpool Street, England, Gb

I was the creative producer at LandTech, a PropTech start-up. Responsibilities included creating video content for our social channels, website, paid ads, and events. Working with the creative/content teams, I oversaw projects from ideation to completion including everything from preproduction, directing and filming, to editing and creating motion designs/animations.KEY ACHIEVEMENTS: • Drove and implemented a new structure with processes and SLAs for our in-house agency to optimise efficiency between projects and internal teams.• Elevated the design of LandTech's YouTube channel.• Created and enhanced the legal documentation for filming. • Worked with multiple stakeholders to create a video content calendar for 2023, and ensured that it followed a 'Hero-Hub-Help' structure.• Worked closely with product marketing to start implementing a new system for creating video case studies that were story-led with a journalistic tone.KEY RESPONSIBILITIES:• Led end-to-end creation of all video and audio projects, including; event videos, product launches, webinars, and case studies. • Supported and guided the internal marketing team by creating animations using After Effects for social media platforms as well as product releases, campaigns, events, and other business needs. • Managed and collaborated cross-functionally with external (JLL and Sourced) and internal partners (content marketing and product marketing) to deliver best-in-class social proof/campaigns.SYSTEMS USED: Adobe Creative Cloud (Premiere Pro, After Effects, Illustrator, Audition, Photoshop), Slack, Monday, Click-Up, YouTube Analytics, ViDIQ

London, Gb

Worked with the digital marketing team as the sole Video Producer and Editor. Created all video content for the company's social channels, website, bumper ads, and in-store displays. Also supported our international counterparts with assets and video guidelines. KEY RESPONSIBILITIES:• Responsible for editing videos and creating motion graphics (using Adobe Premiere and After Effects) that supported larger campaigns across multiple social channels.• Cross-collaborated with in-house designer, photographer and sales team, as well as external stakeholders including Tesco, Boots and WH Smith, to create tagged video assets.• Supported the internal marketing team and collaborated closely with the social media manager to create content for Instagram and Facebook campaigns for important days such as Father’s Day or Star Wars Day. • Responsible for creating video guidelines for the business and collaborating with internal stakeholders to ensure all creative guidelines were aligned.SYSTEMS USED: Adobe Creative Cloud (Premiere Pro, After Effects, Illustrator, Audition, Photoshop), Microsoft Teams, Microsoft Office

Teddington, Gb

As the sole Video Producer and Editor for LGC Standards central marketing team, I was responsible for all video production at LGC. I worked within the in-house digital marketing team that supported 5+ LGC brands. I also helped produce and create digital content from brief to launch of videos/projects for LGC’s various brands across a variety of sectors including Food & Beverage, Environment, Pharma & Biotech, and Industrial. KEY ACHIEVEMENTS: • Created and implemented a video process from briefing to feedback across the whole company.• Researched and implemented Canto, a Digital Asset Management System helping with communication, organisation and a more efficient workflow for video production across all LGC's marketing teams.• Engaged the heads of product marketing from each brand in a monthly meeting that I facilitated to help with creative brainstorming and educate them about video, social and content writing. This helped increase communication in the business and in turn, created a more efficient working environment.• Due to COVID, we could not go out and film, so I found solutions to tell our many brands' stories and product updates through motion design.KEY RESPONSIBILITIES:• Led the creation, production, filming, and editing of all global video content. These included user guide videos, product launch videos, as well as explainer and brand videos. • Cross-collaborated with the central marketing team to create impactful multimedia content for the website, social media channels and content hub.• Supported 5+ specific brands within LGC STANDARDS with their marketing plans and assisted with design and media development in line with individual brand guidelines and business objectives.• Recruited and managed freelancers & film crews across the US and EU to deliver projects and assets.SYSTEMS USED: Adobe Creative Cloud (Premiere Pro, After Effects, Illustrator, Audition, Photoshop), Microsoft Teams, YouTube Analytics, ViDIQ, Canto, Microsoft Office

London, Greater London, Gb

I worked as an assistant video producer and editor within the video team. Working with world-famous brands to help create branded content, I created videos for Mumsnet's social media platforms (YouTube, Facebook, Twitter, Instagram), forums, and main website. KEY ACHIEVEMENTS: • Produced/managed along with directed and edited branded video content for such clients as La Roche-Posay, H&M, Hasbro and M&S • Managed an international shoot for several videos for the travel operator, TUI. This included handling the budget, filming permits, release forms and communicating with influencers and TUI stakeholders. • Produced from ideation to delivery, editorial videos for Adoption UK and The British Dyslexia Association (which are highly ranked on YouTube). I also wrote the scripts, directed and edited the videos, along with providing help with graphics using After Effects. KEY RESPONSIBILITIES: • Project lead on both branded and editorial content.• In charge of generating ideas, scripts, and plans with clients and charity partners.• Produced, directed, and edited videos for YouTube, Facebook, Twitter, Instagram and JW Player. • Created and produced film decks, scripts, and pre-production paperwork.• Edited, colour-corrected and audio-mixed videos using Adobe Premiere and After Effects.• Cross-collaboration with internal (review team, content team, influencers) and external (commercial & charity partners) stakeholders.• Clients included La Roche-Posay, H&M, Hasbro, M&S, and TUI.SYSTEMS USED: Adobe Creative Cloud (Premiere Pro, After Effects, Audition, Photoshop), Slack, YouTube Analytics, ViDIQ, JW Player, YouTube analytics*NB: Due to COVID-19 I was part of a company-wide redundancy at Mumsnet.

London, London, Gb

I worked as a production manager overseeing over 20 client accounts at the Business Debate. A company that partners with a variety of media outlets including Reuters to produce branded content for companies ranging from Coca-Cola to Prada. I was the main point of contact for clients who reside in countries all over the world, and I oversaw projects from beginning to end.KEY ACHIEVEMENTS: • Delivered over 30 projects to various clients around the world to their specifications while handling the logistics, management and communication of internal and external stakeholders • Successfully upsold several additional services to existing clients worth over 10K KEY RESPONSIBILITIES: • Main point of contact for over 20 clients who resided in countries across the world• Drove end-to-end project delivery along with ongoing communication of project vision to all internal and external stakeholders (sales team, media partner, clients, producers, and directors).• Prepared call sheets, visas, and film permits and organized, planned, and coordinated the production schedule/timeline.• Supervised producers/directors, editors, and freelancers. • Liaised and communicated to multiple stakeholders the different project visions, ranging from sales and finance to media partners and end customers. • Managed budgets and costs for each client’s project (averaging 15K per client).SYSTEMS USED: Slack, Microsoft Office

I worked as an assistant multimedia producer at Particle 6 Productions, a production company that has a broad repertoire of viral videos that has garnered national coverage and views in the tens of millions. Their content ranges from broadcast comedy to corporate communications to education & more. My role extended to all stages of production and business management. KEY ACHIEVEMENTS: • Created and implemented structural procedures for onboarding and managing interns.• Oversaw and managed several interns from different departments. • Drove the streamlining and delivery of the entire company's production process.• Created and successfully pitched a short comedic video and science series for BBC Three. KEY RESPONSIBILITIES: • Managed the full production life cycle by directing, filming, interviewing, and scheduling shoots.• Responsible for the end-to-end management of clients (creating pitches/quotes, budgeting, risk assessments, call sheets, and preparing and sending letters of engagement).• Collaborated with clients on creative brainstorming sessions for such outlets as BBC 3, BBC Quickies, scriptwriting, and casting/hiring talent.• Line management of interns (recruitment, onboarding, and supervision).

I co-produced, directed, filmed (using a C100) and edited (using Adobe Premiere) "A Different Script" a documentary that explores the intersection of the worlds of disability and the entertainment industry through the eyes of Chris Lopes, a 20-year-old actor with Down syndrome. My documentary partner and I raised over $16,000 through two Kickstarters. We were also awarded a grant from The National Academy of Television Arts & Sciences for $1,000. Along with other funding sources, we secured a $20,000 working budget. My documentary partner and I worked with Clear Cut Supervision, a rights clearinghouse that helped us to attain the rights to a variety of media clips in our film. The film has won several best documentary awards in film festivals.SYSTEMS USED: Adobe Creative Cloud (Premiere Pro, Audition, Photoshop), Microsoft Teams, Kickstarter

Stockham Media creates stunning wedding videography capturing one of the most meaningful events of a lifetime for couples across California. From beginning to end, Stockham Media used the highest quality equipment and cutting-edge editing techniques to create products that will be cherished forever.KEY RESPONSIBILITIES:• Supported wedding shoots as a second camera, helping capture all the unique moments of each wedding (bride & groom preparation, the ceremony, the reception, toasts & first dance and other joyous moments).• Edited, colour corrected and audio mixed 1st and 2nd cuts of videos to client's specifications using Final Cut Pro.

San Diego, Ca, Us

I interned at San Diego Pride assisting the Director of Development.KEY ACHIEVEMENTS:• Securing $350K in sponsorships and managing sponsors' contracts along with liaising between corporate sponsors and San Diego PrideKEY RESPONSIBILITIES:• Nurturing the relationship between San Diego Pride and its VIP donors• Co-managing the media placements for the VIP donors at the two-day Pride Music Festival by ensuring their advertisements were prominently shown during the festival

Us

I interned at Planned Parenthood in New York under the supervision of their education and advocacy department:KEY ACHIEVEMENTS:• Spearheaded the initiative to bring a Planned Parenthood Sexual Harassment and Consent workshop to first-year students at Sarah Lawrence College (a 4-year university) in Yonkers, New York• Organised an event to screen the documentary The Hunting Ground. I moderated a discussion after the film which included with the main subject of the film, a Sarah Lawrence student, and a faculty memberKEY RESPONSIBILITIES:• Collaborated with both the Sarah Lawrence health department and Planned Parenthood sex educators to implement the workshop and strategically navigate the red tape of the college• Created several blogs/articles each month on sexual health for teenagers

Assisted a visually impaired defence attorney with his work.Key Responsibilities: • Assisted with organizing Mr.Sweeney’s schedule, communicating with clients and court officials, note-taking and reading court briefs.• Attended court proceedings, met clients in jails and in their homes.

Video and editing intern at Live Fit Magazine, an online health & fitness magazine/video production company focusing on creating journalistic style advertisements.KEY RESPONSIBILITIES:• Editing films (on Final Cut Pro) for clients such as law firms, real estate, local museums, artists, etc.• Filming on location for clients and interviewing subjects on locations throughout Southern California• Assisting at conferences/events with filming and talking with potential clients • Communicating with clients in person and on the phone assisting with concerns and questions

During senior year of high school, co-owned a video production company. I Handled all aspects of production and business management.KEY RESPONSIBILITIES: ​• Filming and editing• Marketing and generating social media content• Booking clients such as Del Mar T.V. where we filmed journalistic stories on such companies as the Boys and Girls Club• Record keeping/accounting and handling all communications with clients

Master Of Science (Ms), Journalism And Documentary Film

Liberal Arts, Journalism, Film, And Psychology