- Responsible for the development and launch of Coca-Cola’s Italian D2C eCommerce http://shop-it.coca-colahellenic.com- Negotiation and planning of the marketing and sales plan of Coca-Cola products on third-party digital platforms. Major customers include: Glovo, Deliveroo, Just Eat.

Sales Manager in the Ho.Re.Ca Channel - Milan area (+2000 outlets, team of 8 salesmen). Major responsibilities include: o People management: Human resource selection, training and management of team of 8o Meeting of monthly sales and quality targets o Development of the local Ho.Re.Ca market, including: o Scouting of new clients and management of the existing portfolioo Increasing sales through outlet activation and trade marketing activities

Product manager for customer base data products and 4G network commercial development Responsibilities include: o Management of CRM activities on the mobile Customer Baseo Development and coordination of multi-channel strategy Marketing campaign (channels include: Teleselling, SMS, WEB, Social, DM, Newsletter, App)o Definition of upselling and cross-sellingo Churn/Prevention campaignso Business cases of new productso Analysis on the CB

Accountable for Sales results and Customer Experience of n.15 franchising Vodafone Stores in Lombardy. Responsibilities include: o Meeting of monthly/quarterly targetso P&L of Stores o Stock Managemento Visual Merchandizing o Human resource selection and training of more than n.50 Store Managers/Specialists

o Management of Vodafone promotional and sales initiatives, including Events, across the North East area of Italy, with responsibility of budget setting and marketing/sales objectives. o Responsible for marketing analysis, necessary for strategy definition by both the Sales Director and the Marketing Director. o Key account for creation of promotional BTL material and for the shaping of customer engagement strategies of field activities to boost store traffic and sales, while increasing… Show more o Management of Vodafone promotional and sales initiatives, including Events, across the North East area of Italy, with responsibility of budget setting and marketing/sales objectives. o Responsible for marketing analysis, necessary for strategy definition by both the Sales Director and the Marketing Director. o Key account for creation of promotional BTL material and for the shaping of customer engagement strategies of field activities to boost store traffic and sales, while increasing marketing penetration and preventing churn. Show less

Cross-functional job rotation program for young talents, all of which enriched my professional capabilities. o Sales Specialist (2-months) in Vodafone’s Flagship Store in Via del Corso, Rome (Italy’s top-five Stores for footfall); excellent experience for learning to work under pressure and with variety of customers. o Commercial Operations (2-months); fantastic opportunity to understand the complexity of the company, while understanding the dramatic effectiveness of collaborating… Show more Cross-functional job rotation program for young talents, all of which enriched my professional capabilities. o Sales Specialist (2-months) in Vodafone’s Flagship Store in Via del Corso, Rome (Italy’s top-five Stores for footfall); excellent experience for learning to work under pressure and with variety of customers. o Commercial Operations (2-months); fantastic opportunity to understand the complexity of the company, while understanding the dramatic effectiveness of collaborating with cross-functional colleagues on specific projects with common objectives. o Enterprise BTL Brand & Communication (4-months); fully understood the importance of on-time delivery and respect of deadlines. o Sales Analysis and Reporting for Residential BU (4-months); interiorized the importance of monitoring daily sales activities to guarantee achievement of commercial targets. Show less

Company • Multinational company participated by Uangel Corporation (South Korea), Solmine Communications (South Korea), ArmosiA (Italy, Brazil).• Core business: Management of Ringback Tones VAS for TIM; brand name: Risponderie tuutuuTIM. • Major business partner: TIM (telecommunications). • Major suppliers: SONY Music Entertainment, Universal Music Italia, Warner Music Italy, EMI Music Italy, Believe Digital, Made in Etaly, Kiver. Role• Marketing and go-to-market… Show more Company • Multinational company participated by Uangel Corporation (South Korea), Solmine Communications (South Korea), ArmosiA (Italy, Brazil).• Core business: Management of Ringback Tones VAS for TIM; brand name: Risponderie tuutuuTIM. • Major business partner: TIM (telecommunications). • Major suppliers: SONY Music Entertainment, Universal Music Italia, Warner Music Italy, EMI Music Italy, Believe Digital, Made in Etaly, Kiver. Role• Marketing and go-to-market plan of Ringback Tone service in Italy for TIM (tuutuuTIM). • Customer experience design in all touch points, including: Web, App (previously: Wap), SMS, IVR. • Definition and implementation of marketing plan and strategies with direct responsibility of promotional/adv activities, including budget assignment and objective definition on individual projects. • Management of business relationship with partners and suppliers, including definition and delivery of initiatives to increase and/or maintain service customer base. Show less

Company• Communications, Event and Media Agency (Italy and Brazil). Role• Freelance support in the organization and management of International movie premiers: Angels & Demons (2009 - Sony Pictures) and The Avengers (2012 - Disney/Marvel); in particular: International talents handler, private areas (Green Room) responsible, management of guests arrival and seating.

Company & Role• Market Analyst position internship at tj net / Arvato Mobile – full service provider of mobile entertainment, Corporate Division of Bertelsmann AG (year 2007: 100,000 employees, operations in more than 50 countries, revenues of €18.8 billion). • Major clients: Vodafone, Tim, Orange, Fastweb, Tiscali, Poste Italiane, Microsoft,

Company & Role• Internship at ENDESA Italia – Spanish Energy Company (2008: third operator in Italy; in top 10 Italian companies in terms of revenues and in top 3 with respect to the energy sector). • First worldwide database (excel) mapping the international CO2 market and all Clean Development Mechanism (CDM) Projects, officially recognized by the United Nations Framework Convention on Climate Change (UNFCCC), until July 2007.

Company & Role• Internship in the Research and Analysis department of SACE – Insurance and Financial Italian Company - Developed a Singapore and Madagascar “Country Outlook”, describing the political, economical, and operating risks met when doing business in these countries. • Sources included: International Monetary Fund, Asian Development Bank and World Bank