Francesca L. Email & Phone Number

Metro Manila, Philippines

Philippines

- Conceptualized and executed integrated marketing campaigns and multimedia materials such as in-store materials, event collaterals, web, video, social media, and other interactive media that support the brand's marketing efforts in an appropriate and effective manner. Worked with brands under Primer namely Bratpack, Res|Toe|Run, Herschel, Hedgren, Aetrex, Sledgers, Rockport, and Freewaters.- Responsible for the art direction of product, campaign, and social media content shoots. Ensured quality, consistency, and timeliness of layout, design and output of all requirements.- Worked collaboratively with creative, social media, PR, events, and production teams. Supervised and provided support for overall production and post production process.

Philippines

- Conceptualized, created, executed, and produced assets for the assigned pitches, projects, and accounts. Lead art direction for select photo shoots.- Worked collaboratively and liaised with creative, strategy, and accounts teams. Provided oversight on production and post production process. - Worked on campaigns and produced social assets for brands and companies such as Havaianas, Deoproce, GCash, San Miguel Corporation, and Amazon Prime Video.

Philippines

- Created content for online platforms as well as tracked engagements and insights- Managed and run social media marketing campaigns (Facebook and Instagram ads)- Set up and maintained Shopify websites- Managed website and socials performance focusing on traffic and costumer acquisition, engagement, conversion, etc.- Managed other e-commerce channels

Philippines

- Lead website redesign and migration to Shopify- Created and updated website banners according to seasonal promotions.- Maintained Website through continuous optimization and regular content management of product listings.- Liaise with marketing team, sales team, and inventory staff.

- Created static and animated content for online platforms (Events, Weekly Nights, Promotions, etc.)- Produced assets for print and on-ground collaterals- Provided art direction and handled end-to-end production for in-house photography needs (launch campaigns, product photography, food photography, etc.)- Covered live events as needed and post processed event videos- Liaised and collaborated with external photographers and videographers as needed

- Created content- Handled social media accounts- Graphic design support

- Created and curated content- Handled social media accounts- Tracked engagements & insights- Planned posts according to engagements

Conceptualized, produced and pitched ad campaigns

Bachelor’S Degree, Fine Arts, Major In Advertising Arts

High School