Frances Cherry-Becker Email & Phone Number

Hassocks, Gb

London, England, United Kingdom

White City, London

• Day-to-day I work on consumer publicity for BBC Studio's UK Consumer Products including DVDs, merchandise and digital entertainment services, devising and managing my own campaigns from start to finish.• PR campaigns for top drama and comedy DVD titles include The Trip To Italy, Inside No.9, Peaky Blinders Series 2, The Musketeers and Atlantis as well specially commissioned stand-up DVD releases such as Harry Hill: Sausage Time and Simon Amstell Live At The BBC.• Handle media relations in order to guarantee maximum exposure for home entertainment releases by collaborating closely with agents, production, colleagues in public serve and internal stakeholders to secure talent access to capitalise on interviews opportunities.• Devise and implement social media campaigns with the view to driving awareness of new products and generating sales. Recent successes include a live Twitter Q&A with Chris Lilley to support the release of Jonah From Tonga, which trended in the UK and led to a 40% uplift in digital downloads of the series.• Identify and exploit media opportunities when talent access is limited, including media desk drops and identifying trends and potential news angles that can be leveraged for publicity.• Deliver high quality coverage against KPI targets for all product releases and communicate delivery to key stakeholders (internal and external).

London, England, United Kingdom

• Responsible for project managing internal communications and publicity initiatives for Discovery's fastest growing markets in Central & Eastern Europe, Middle East & Africa (CEEMEA).• Regulary produced on-brand written documents, including press materials for new shows airing across Discovery Network’s channel portfolio (including Discovery Channel, TLC and Animal Planet), corporate announcements and news stories for the company’s internal online portal and e-newsletter.• I facilitated a high number of press interviews with talent, which involved collaborating closely with internal stakeholders, as well as agents and publicists. Major talent secured for interview included Ricky Gervais (An Idiot Abroad), Steven Frayne (Dynamo: Magician Impossible) and Freddie Flintoff (Freddie Flintoff VS. The World). • I hosted key CEEMEA journalists at international press junkets and worked closely with production to organise set visits, which included taking CEEMEA journalists to Dubai to observe filming of Wheeler Dealers and conduct interviews with show host Mike Brewer. • Key achievements include devising and implementing 360 degree internal communications and publicity plans for the CEEMEA region; launching and maintaining a brand-new online portal dedicated to CEEMEA staff; planning and implementing employee engagement events and initiatives, including Executive Breakfasts with senior management and co-ordinating social media output amongst London staff participating in the company’s global volunteering day, Discover Your Impact Day.

London, England, United Kingdom

• I was a publicist for high profile comedians, TV presenters and rising stars, working closely with Avalon’s in-house management, production and live teams. My clients included: Fiona Bruce, Russell Howard, Dave Gorman and Richard Herring.• Major projects included managing publicity for Avalon comedians at the Edinburgh Fringe 2010 with the view to raising their profile and driving ticket sales - two of my acts won the Fosters Edinburgh Comedy Awards that year.• Handled press campaigns from implementation through to review for new TV series, live tours and products, such as the launch of Lee Nelson’s Well Good Show (BBC Three), Russell Howard’s sell-out spring 2011 arena tour, Right Here, Right Now, and Russell Howard's Good News - Best of Series 1 DVD.• Wrote press materials, managed talent interviews and secured coverage across print, broadcast and online media.• I managed photo-shoots with talent from devising the creative, to organising logistics and managing budgets.• Delegated PR support tasks to and aided the development of junior members of the team.

London, United Kingdom

• I worked on the successful launch of Comedy Central in the UK (formerly Paramount Comedy), raising awareness of the new channel and its programming line-up across print, broadcast and online media.• I wrote consumer press materials, monthly programming highlights and devised and created an internal newsletter; I also wrote SEO news articles and features for comedycentral.co.uk on an ad-hoc basis.• I deputised for the Communications Manager, providing invaluable assistance with the development and execution of consumer PR campaigns and helped manage relationships with our external PR agencies, Shine and Eulogy!.• I project managed Comedy Central Live’s Funniest Student competition, which included generating online publicity targeted at the student community through Comedy Central’s Facebook and Twitter feeds; I also co-ordinated the competition’s live final at London’s Comedy Store, from ticketing to branding.• I organised and monitored budgets for programming upfronts, consumer press screenings and corporate photo shoots with senior management.• I managed the relationship with our media-monitoring agency Cision and produced monthly coverage reports with evaluation.

Foundation In Social Media Marketing, Social Media Marketing, Pass

Completed Modules An Introduction to: ● Social Media Management and tools ● Aligning your strategy around your audience ● Developing.

Postgraduate Diploma, Journalism, Merit

2:1 Ba (Hons), English & American Literature

Activities and Societies: Regular contributor to the student magazine Kred.

4 A-Levels (2As, 2Bs)

9 Gcse’S (1A*, 2As, 5Bs, 1C)