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Kyle L. Email & Phone Number
Content Strategist
at
BBC Studios
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✓ Verified Jul 2026
3 data sources
Profile completeness 100%
Who is Kyle L.? Overview
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Kyle L. is listed as Content Strategist at BBC Studios, based in Singapore. AeroLeads shows a matched LinkedIn profile for Kyle L..
Kyle L. previously worked as Senior Content Editor, Asia at Marsh and Content Marketing Manager at 99.Co. Kyle L. holds Honours, Communication Studies (Arts) from Nanyang Technological University.
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Email format at BBC Studios
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BBC Studios
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Profile bio
About Kyle L.
For years I'm been working to find the sweet spot between three fields: content marketing, social media and journalism.I consistently create original, high-value editorial content that is search engine optimised, coupled with sky-high social reach and engagement.I believe that content marketers must have a journalistic mindset to build trust with audiences and cut through the clutter.I believe that there are many brands out there that can essentially build a robust media arm that's even able to generate its own income.I believe that many companies, whether they are selling a product or a service, have yet to realise what a profound impact a well-resourced, journalism-based content team can bring, both in brand-building and driving the bottomline.All said and done, I've come to realise over the past 10 years that I'm driven by the innately journalistic desire to break and report news. I credit this to my kaypoh-ness and my competitive nature, coupled with a nose for news and a commitment towards truth and accuracy.It's something that I'm viewing increasingly less than a career, and more as a lifelong duty.And to brands and companies that rely on building trust, the value of that duty is immeasureable.If you feel strongly about what I've said, I'd love to make a new connection. :)
Listed skills include Copywriting, Media Relations, Writing, News Writing, and 44 others.
Current workplace
Kyle L.'s current company
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15 roles
Kyle L. work experience
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Content Strategist
Current
Sep 2024 - Present
Senior Content Editor, Asia
Jun 2021 - Sep 2024
Content Marketing Manager
Achieved a highly successful 2020 thanks to a strategic journalistic mindset towards content marketing, breaking property-related stories with attention-grabbing headlines and detailed reporting.Grew the number of unique users to the 99.co blog by 2.5 times in 2020, compared to 2019Going toe-to-toe with established media outlets such as Mothership.sg and AsiaOne, regularly breaking news ahead of them.Reinforced 99.co's pro-consumer brand identity with tone and style of reporting.
Mar 2020 - Mar 2021
Content Producer - Property
Jan 2019 - Feb 2020
Digital Content Editor
- Led all editorial content efforts including planning, strategy and production- Actively uncovered market and consumer insights and translated these insights into compelling data-backed content for B2C and B2B audiences- Facilitated cross-team communication and synergy—including UX, Product, Data, Sales—to develop embedded widgets, produce in-depth data-driven content and create opportunities for monetisation- Managed external freelancers and working with internal creative team; ideating, assigning and overseeing articles and visual content workflow- Created and codified a distinct 99.co brand voice based on journalistic best practices- Consistently achieved expedited Google SERP 1st page results, including rich snippets, for short- and long-tail keywords- Achieved sustained increase in Facebook and Instagram engagement, surpassing market leader PropertyGuru
May 2018 - Dec 2018
Senior Writer
John Brown Novus
Responsible for conceptualising and creating B2C and B2B content across multiple platforms and mediums for clients including:Temasek Holdings (as Content Lead)Eastspring Investments (as Content Lead)Urban Redevelopment Authority (as Content Lead)Lee Kuan Yew School of Public Policy (as Content Lead)Microsoft (as Content Lead)Prudential (as Video Content Lead and Contributing Writer)Great Eastern (as Contributing Writer)Grab (as Contributing Writer)Standard Chartered Bank (as Contributing Writer)Tourism Australia (as Contributing Writer)Republic of Singapore Navy (as Contributing Writer)
Nov 2016 - May 2018
Writer - Researcher - Producer
As writer:Must Try Asia Season 2 - 3 episodes - Client: Scripps Interactive (Asia)Wok With Us - 24-episode web series - Client: Discovery TLC (Asia)As producer:Wok With Us - 24-episode web series - Client: Discovery TLC (Asia)
Aug 2015 - Nov 2016
Writer - Assistant Producer
As writer/producer:Small Spaces - 11-episode interstitials - Client: Scripps Interactive (Asia)(Video shorts) Small spaces - 20 x 0:30 interstitials - Client: Scripps Interactive (Asia)
Mar 2015 - Aug 2015
Jan 2013 - Mar 2015
Freelance Writer
Regent Media
Food&Travel, Lonely Planet Asia
Oct 2012 - Dec 2012
Writer
Regent Media
Food&Travel, BBC GoodFood Asia
Jan 2012 - Sep 2012
Public Relations Intern
Role in client servicing, liaising with media, holding media tastings for F&B clients, press release and copy writing, media monitoring, and managing social media presence for clients.
Jan 2010 - Jun 2010
Interviewer (Contract)
Orangedot Productions
Obtained knowledge and insights into family tradition, ethnic group culture, history and practices via interviews.
Apr 2009 - May 2009
Customer Service Officer (Contract)
United Overseas Bank
Apr 2007 - Jul 2007
2 education records
Kyle L. education
Honours, Communication Studies (Arts)
Gce 'A' Levels, Economics, Mathematics, Physics, Chemistry
National Junior College
FAQ
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Quick answers generated from the profile data available on this page.
What company does Kyle L. work for?
Kyle L. works for BBC Studios.
What is Kyle L.'s role at BBC Studios?
Kyle L. is listed as Content Strategist at BBC Studios.
Where is Kyle L. based?
Kyle L. is based in Singapore while working with BBC Studios.
What companies has Kyle L. worked for?
Kyle L. has worked for Bbc Studios, Marsh, 99.Co, John Brown Novus, and Freeflow Productions.
How can I contact Kyle L.?
You can use AeroLeads to view verified contact signals for Kyle L. at BBC Studios, including work email, phone, and LinkedIn data when available.
What schools did Kyle L. attend?
Kyle L. holds Honours, Communication Studies (Arts) from Nanyang Technological University.
What skills is Kyle L. known for?
Kyle L. is listed with skills including Copywriting, Media Relations, Writing, News Writing, Food And Beverage, Photography, Digital Photography, and Marketing Communications.
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