Francesco Ercolani Email & Phone Number

Paris, FR

Paris, Île-de-France, France

Milano, Lombardia, Italia

• Conducting market research (CI), benchmarking and consumer studies to identify the products' target audience and define brand positioning, marketing pillars and USP.
• Creating the company brand identity (visual, tone of voice, storytelling…) and enhancing the coach's personal brand identity (marcodoni.net).
• Building the products' go-to-market strategies and ensuring the execution of the marketing plan.
• Ensuring strategy implementation and delivery of the most relevant marketing and communication campaigns.
• Developing partnership strategies to increase brand awareness and drive business growth (Millionaire / Class CNBC / Forbes).MAIN ACCOMPLISHMENTS:
• Increasing retention rate for attending courses to 65%, while the market average is 25%, through growth hacking activities and retention programs.

Lugano, Svizzera

• Leading a team of 3 function managers (visual design, copywriting, social media).
• Developing Funnel Marketing strategy and optimization (CRO).
• Developing partnership opportunities relevant to the company: influencing internal stakeholders, negotiating with external partners and arranging activities with them.
• Supervising the creation of digital campaigns and KPI's on Google, Facebook and Instagram.
• Building growth hacking strategies and CRM activities to improve products and enhance customer engagement and loyalty.
• Digital Marketing Coach at Karmic Business Academy with proven skills in public speaking (200 entrepreneurs attending the event).

Como, Italia

• Managing the Customer acquisition team (3 people).
• Accompanying and supervising the Croatian subsidiaries during the delivery of marketing campaigns.
• Supervising and analysing lead generation campaigns for clients operating in several sectors.
• Implementing email automation and developing email marketing funnels.
• Supervising Facebook, Linkedin and Google campaigns.
• Implementing lead nurturing automation - ChatBot, Zapier.

Lecce, Italia

• Study of the reference market and competitors.
• Strategic planning, identification of digital and non-digital tools, for the 2016 Christmas campaign.
• Optimization of the shopping funnel of e-commerce literary basket (WooCommerce) and Liberrima.it (Prestashop).
• SEM (Google Ads) and Facebook advertising activities.
• Creation of email marketing campaigns (MailUp).
• Campaign analysis and onsite data (Google Analytics, Facebook Insight).

Lecce, Puglia, Italia

• Establishing a solid business and a loyal clientele for a high-end positioned restaurant in Salento.
• Generating vitality through the acquisition of new clients (both locals and tourists).
• Increasing brand awareness by taking care of the ADV strategy (SEM - fb ads).
• Implementing email automation and creating email marketing campaigns in order to convert clients and improve their Lifetime Value (LTV).
• Increasing client engagement through the management of company social profiles (fb and IG) and CRM activities.
• Analysing the reference market and competitors (competitive intelligence).

Lecce, Italia

• Studying persuasive communication and its effects on public opinion.
• Monitoring and analysing digital media used by candidates during political and administrative electoral campaigns.
• Essay published in the collection "Vendola against all. Real and digital candidates in the 2010 election campaign in Puglia", Manni Editori.

Business Program, Blockchain: Disruptive Technology

Whitepaper: “NFT Card Collector", a web3 based marketing project to boost engagement, improving the customer LifeTime Value in gaming..

Web Marketing Class "Digital Growth"-"Crescere In Digitale", Marketing, 97/100

• How to create a website / mobile • Cloud and infrastructure • Social Media Management (Facebook, Twitter, Linkedin, Google+, Instagram.

Master'S Degree, Communication And Media Studies, 107/110

Thesis title: Understanding Opinion. Comparison of Public Opinions, work inspired by the critical study of Tönnies, Critique of Public.