As a Co-Founder of an innovative Pet Nutrition Company, I champion the concept of Human-Grade Nutrition to revolutionize pet health and wellness.• I lead the definition and execution of brand strategies and spearhead our Direct-to-Consumer (D2C) initiatives. • I also lead product development and innovation, aiming at delivering superior nutritional solutions for pets.

I offer strategic guidance to help tech-based startups navigate the complex business landscape and achieve their growth objectives.• Strategic Business Plan: I help in crafting a strategic business plan that aligns with the company’s vision and objectives, ensuring sustainable growth.• Brand Strategy: I assist in developing a robust brand strategy, including brand architecture, brand identity, positioning, purpose, and communication tone of voice.• Marketing: I help design marketing strategies and initiatives to drive new user acquisition, acquire 1st party data, enhance user engagement, conversion, and loyalty.

I led the execution of the strategic business plan for the consumer division of VELCRO® Brand. This plan encompassed a transformative portfolio strategy grounded in DIY benefits and applications, a robust 5-year innovation pipeline, and several branding initiatives. These strategic efforts culminated in double-digit growth during my tenure.• Conceptualized and developed portfolio differentiation based on DIY benefits, claims direction, packaging brief, product naming, and pricing strategies. • Led the launch of new Velcro Brand products in core DIY categories such as Garage Organization and Cable Management, overseeing the entire process from ideation to commercialization.• Established a new standard for market research to mine consumer insights and validate concepts and product ideas, in partnership with Brand and Market Research Team.• Crafted go-to-market strategies for new product launches, ensuring successful rollouts both domestically and internationally.• Facilitated significant improvements in the organization’s business processes, and catalyzed step changes in innovation, marketing, and digital capabilities.

In my role within the Huggies digital transformation team, I spearheaded the successful execution of several initiatives across the North American market. These included a comprehensive redesign of Brand.com, which was strategically aimed at enhancing user experience, boosting customer engagement, and increasing first-party data capture. Furthermore, I led the implementation of features to provide a seamless e-commerce experience to our customers.

Oversaw a $600M P&L, leading a business turnaround through a new benefit-led category vision focused on ‘Skin Health and Comfort’. I introduced new products in the premium segment and executed a digital campaign to bring the new category vision to life. I strategically reallocated digital investments to revitalize the brand image, drive engagement, and boost conversions, thereby achieving key objectives. • Consolidated leadership for Huggies Baby Wipes, resulting in a two-point market share growth in a $1.5B category. • Adopted the PESO Media model and significantly ramped up digital investments to acquire, engage, and retain new prospects. • Conceptualized and established a new portfolio vision for Huggies Baby Wipes, leading two major product launches in the organic and natural space unlocking growth through premiumization and elevated benefits. • Pioneered packaging and dispensing innovative solutions, effectively addressing consumer desires and needs.

I redesigned the business unit’s organization, redefined strategic priorities, and reallocated trade investments, resulting in a significant 60% organic growth. I led a large team of over 30+ headcounts and was responsible for more than half of KC Italy’s sales. I was instrumental in creating and negotiating Joint Business Plans (JBP) and led efforts to increase sales, improve in-store visibility, gain more shelf space, and boost our company’s reputation. • I introduced new sales strategies to accelerate growth in Baby Store Specialty and e-commerce channels by refocusing trade investments. • I established a strong partnership with Amazon, which resulted in profitable growth. By staying ahead of e-commerce trends and creating an ambitious JBP, I helped KC Italy grow its Amazon Account from $15K to $15M in sales within three years.

Steered the German team in formulating a comprehensive three-year business plan focused on e-commerce, with the aim of expediting the digital agenda.

I led the brand and financial results for Huggies and Kleenex. I improved key brand metrics through a mix of portfolio strategies, new product launches, and strategic brand initiatives. • I led the Kleenex brand to market leadership for the first time by completely redesigning the portfolio, establishing a new category vision based on consumer needs and occasions, and improving our go-to-market execution. • I increased market share and drove penetration in point of brand adoption for Huggies by introducing several breakthrough innovations addressing clear consumer pain points (leakage protection, fit, comfort), implementing a new price and format strategy, and step-changing digital investments. I also launched a unique direct-to-consumer (D2C) platform for Huggies, offering all Huggies products in one place, which took our digital disruption to a new level.

Led brand strategy for Ferrero and Kinder Brands, driving growth, enhancing brand equity, and boosting market share, awareness, and profitability. Leveraged consumer insights and analytics to fuel product innovation, shape communication strategy, and launch commercial programs. Introduced seasonal boxes and gift experiences, leading to increased sales and profit during holiday seasons.

Managed sales for a specific region and customer group. Implemented business plans to achieve key goals like POS budget, product assortment, promotions, and customer reach.