With 10+ years in strategy consulting, I'm passionate about fueling business growth and crafting exceptional customer experiences (CX). My expertise spans HoReCa and Retail, having partnered with renowned brands like Exe Hotels, Xunta de Galicia, Grupo Rodilla, Beam Suntory, Mahou San Miguel, Manor, Grupo Unicomer, Citymall, and Village Plaza.Key contributions to my clients:Digital Innovation: Conceived and developed customer-centric digital platforms that enhance engagement and UX.360° Customer Journeys: Designed holistic strategies that engage customers at every touchpoint, ensuring brand alignment and impactful interactions.Full-Funnel Marketing: Led and implemented comprehensive marketing strategies, encompassing social media, influencer partnerships, online advertising, and marketing communications, to elevate brand visibility and drive growth.Technology Enhancement: Guided the improvement of technological platforms to deliver seamless and efficient user experiences, fostering customer loyalty.I'm truly passionate about the presales process, I love digging deep to understand what makes a client tick, and then crafting solutions that not only meet their needs but also surprise and delight them.Let's connect and explore how we can collaborate to achieve your business goals.
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Head Of GrowthGutMadrid, Es
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Global Head Of GrowthNateevoMadrid, Es -
Business Strategy & Growth LeadNateevo Jun 2021 - PresentMadrid Y AlrededoresAdvise clients on business strategy development. Identify growth opportunities and design strategic roadmaps. Conceptualize innovative business solutions. Lead end-to-end projects with agile methodologies. Drive sales, management, and execution of digital transformation projects. Design Full-Funnel strategies collaborating with multi-disciplinary teams. Work directly with C-Level Executives.Achievements:- Lead an exceptional Strategy and Growth team of +15 professionals.- Drive the inception of the Growth division at NATEEVO and achieve sales exceeding half a million euros within its inaugural year.- Amplify the International Footprint of the area expanding our processes and growth methodologies across the Americas.
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Digital Business & Marketing Manager/Boost (By Stratesys) May 2017 - Jun 2021MadridIdentify and conceptualize new business revenue channels. Advise clients on digital and marketing strategy development. Plan and execute digital transformation projects. Work directly with the Firm Partners. Achievements: - I led a 360 digital strategy for a renowned food franchise brand in Spain, including Social Media Management, Paid Media Strategy, and the successful conceptualization, construction, and launch of their e-commerce platform, creating a new revenue stream for the company. -
Media Strategist & Digital Marketing ManagerWeplan Analytics May 2015 - May 2017MadridUnderstand customer needs through user research. Conceptualize new functionalities to boost downloads of the app. Orchestrate digital marketing campaigns focused on conversion. Co-create the App business strategy. Support in entering new markets.Achievements: - Successfully executed high-impact Digital Marketing campaigns across 12 EMEA & LATAM countries, managing a monthly budget exceeding 100K. -
Marketing & Communications ConsultantFreelance Mar 2014 - Apr 2015EcuadorConduct market research and analysis to understand customer behaviors. Provide strategic guidance and expertise to clients in marketing communications. Execute change management strategies.Develop and implement high-impact inbound strategies for new luxury real estate developments in Florida, driving brand awareness and customer engagement.Achievements:- Worked with one of the largest market research companies in the country as an external consultant.- Participated in an M&A operation and Implemented change management consultancy to enhance operational performance.- Designed and executed a high-impact content marketing strategy for luxury real estate developments in Florida.
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Account ExecutiveCrf Comunicaciones Mar 2013 - Mar 2014Guayaquil. EcuadorDevelop PR plans using appropriate strategies and tactics.Organize and coordinate PR activities.Arrange interviews and press releases. Advise Clients on handling sensitive public issues to preserve their reputation. Analyze PR campaign results.Achievements: I led the PR Strategy for international clients: HBO, Max, Kingston, Canon, Exe Hotels... -
Marketing ConsultantBpm Consultores Gerenciales Aug 2011 - Jul 2012Guayaquil, EcuadorAdvise SMEs in developing marketing strategies. Achievements:Participated in Al-Invest Program (a European Union program to help businesses in developing countries) as a Marketing Consultant.
Frances Fuentes W. Education Details
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Communication And Media Studies -
Digital Business Master Degree -
Digital Business -
Bachelor Degree In Marketing Communications And Business Management -
Associate'S Degree In Advertising
Frequently Asked Questions about Frances Fuentes W.
What company does Frances Fuentes W. work for?
Frances Fuentes W. works for Gut
What is Frances Fuentes W.'s role at the current company?
Frances Fuentes W.'s current role is Head of Growth.
What schools did Frances Fuentes W. attend?
Frances Fuentes W. attended Universidad De Navarra, Eae Business School, Universidad Camilo José Cela, Universidad Casa Grande, Universidad Casa Grande.
Who are Frances Fuentes W.'s colleagues?
Frances Fuentes W.'s colleagues are Lucas Nascimento, Amy Fernandes, Mahmoud Elgohary, Camila Arima, Gabriela Flores, رضا مظاهری, Raul Lima.
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