Frances Lin Email and Phone Number

Led GTM and Brand Marketing team for Consumer Robotics, including Amazon Astro.- Brand Marketing: Led cross-portfolio vision, mission and positioning refresh. Led consumer robotics category market research study on gen pop that informed long-term roadmap planning. - Social Media: Grew follower count by 3x and audience reach by 4x within a span of 8 months. Led internal creative teams to create static and 3D motion assets. Scoped agencies, launched and executed influencer campaigns. - Paid Media: Scoped and launched Q4 paid media advertising campaign that beat competitive benchmark efficiency by 36%.- Hardware and Feature GTM: Led a product marketing team that drives positioning, messaging, pricing, packaging, creative concept and launch strategy for hardware and feature launches.

Responsible for ideating, building, launching and managing a suite of customer-facing products that bring some of Amazon's most popular programs and services to life in a physical store setting, including Audible, Amazon Visa Signature Credit Card, and the Amazon Devices Trade-In program.

Led North America e-commerce sales and product marketing across the Ring, Blink and Cloud Cam security camera portfolio.

Worked on the hair color product innovation team (DMI) for the L'Oreal Paris USA brand as part of an MBA Summer Internship.Tasked with conducting market research of the men's hair color category and creating a new men's hair color concept. Managed project flow from defining target market to brand strategy to early stage product prototyping. Presented concept and prototypes to senior management team that resulted in earning a slot on the product launch timeline (panier) and further exposure to the L'Oreal Paris International team.

Managed buying for all apparel across all channels (wholesale, off-price, retail and e-commerce).

Managed the launch assortment and pricing strategy for the Kids, Toddler and Baby categories for Joe Fresh US.

Managed buying and planning for Space NK's US business. Executed new brand launches through strategized digital marketing, in-store events and a well-curated assortment. Managed all allocation and replenishment for Space NK's 23 US locations and 2 .com channels. Assisted in business development opportunities such as QVC, brand exclusives and marketing GWPs. Spearheaded employee gratis program to better connect marketing campaigns with product knowledge, resulting in more effective customer service and increased sales.

Graduate of the Executive Development Program. Helped manage the buying functions for the mens division of Last Call. Assisted in the launch of the Last Call Studio concept and LastCall.com.