Frances Collins Email and Phone Number

• Establish goals/KPIs and develop tailored omni-channel media strategies for partners to drive business growth across a portfolio of global media brands ($50MM+ annual budget).• Determine integrated campaign budgets and forecasts by channel across SEM, display, video, social, CTV/OTT, audio, and DOOH.• Develop attribution strategies alongside analytics, measurement, creative teams to prove out cross-channel campaign performance, retain audience data, and increase partner ad investment.• Leverage knowledge of industry trends, market dynamics, and competitor activities to inform sales planning strategies, deliver high-quality proposals built to achieve client KPIs, and maintain a competitive edge in-market.

• Developed and executed multi-channel social media strategies that significantly audience engagement.• Conducted A/B testing to refine marketing tactics, improving overall campaign effectiveness and ROI.• Developed customer journeys across variety of verticals; created full funnel, integrated strategies to target and convert key stakeholders

- Responsible for maintaining inventory and ordering office supplies- Execute events and manage relationships with corporate partners and vendors- Lead employee engagement

Build modern sales and marketing operations to cost-effectively scale revenue and create comprehensive outsourced sales and marketing solutions. I was rolling out marketing content and learning account executive skills for a variety of clients. One of the most important parts of my role was finding new business for existing clients.

Provided customers with excellent customer service and hospitality