Franchette Brucelas Email & Phone Number

•Responsible for the efficient advertising operations across APAC, EMEA and NORAM regions•Instrumental to Strike Social's YoY revenue growth •Responsible for the recruitment, performance review and training of the implementation and enablement teams across regions•Ensures full support to Client Management Team in providing excellent service and cost efficient pricing •Participates in client pitches and presentations across APAC •Ensures the buying team meets/over achieve the guaranteed performance to Strike’s clients (views/cpv/impressions/cpm) •Conduct periodic evaluation of RTB programs, identify new opportunities, and present recommendations for growth (i.e. new technologies, improved optimization, ad placement audits, etc.)•Service different platforms such as DBM, Twitter, Facebook, Instagram, YouTube, LinkedIn and Pinterest•Collaborates with development team in the development and improvement of Strike's proprietary technology tools •Assists sales team in understanding how each digital platform works •Helps educate clients about each platform when necessary

Philippines

•Management of the advertising operations of Strike Social APAC•Supports Australia, New Zealand, South East Asia and over-flow from US and EMEA•Responsible for the recruitment, performance review and training of all APAC employees•Works hand-in-hand with the Client Management Team in providing most cost efficient pricing and ensures the buying team meets/over achieve the guaranteed performance to Strike’s clients (views/cpv/impressions/cpm) •Conduct periodic evaluation of RTB programs, identify new opportunities, and present recommendations for growth (i.e. new technologies, improved optimization, ad placement audits, etc.)•Service different platforms such as DV360, Google Ads, Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest, Snapchat and Tiktok

Singapore

• Manage client campaigns including: strategy development, project management, report delivery, and client communication.• Assist with new business proposal creation and distribution• As requested, work directly with partners or vendors to become fluent in new features, capabilities and/or troubleshoot client campaign issues• Interface and collaborate with internal teams and vendors to develop a deep understanding of the capabilities and limits of the technologies we employ, including DSPs, DFA, Data providers, etc.• Manage client relationships• Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems. If appropriate, make sure the creative are approved before campaign launch date. • Master media buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges• Organize and pivot data information in a digestible fashion• Provide strategic campaign measurement recommendations that correlate to the targeting and brand objectives

Singapore

• Responsible for the day to day management of search campaigns to achieve clients KPIs• Manage planning, implementation, optimisation and campaign analysis to achieve and exceed clients KPIs• Build and maintain relationship with clients• Identify opportunities for upselling company products or services and work with team members and other teams within the business to maximise revenue• Submit and present quarterly campaign business reviews for clients and create strategy plans to maximise growth opportunities for the clients and OMD Singapore/Resolution Media• Create and deliver in-depth analysis of client campaigns using both industry research and campaign data• Ensures no overspend on client budgets• Prepares monthly account invoices• Setup tracking on any of the tracking tool: Marin, Kenshoo, Omniture, DART

Shaw Blvd Mandaluyong City, Philippines

• Develop and maintains detailed Adwords campaigns of the company. This includes developing keywords, advertising texts, bids, placement sites, and other campaign parameters/features suggestions• Monitor and analyze campaigns’ strategy and performance data and suggests improvements that will increase campaigns’ return on investment• Provided suggestions on landing page improvement that help increase website click-through and conversion rates.

Makati, Philippines

• Google Awords Certified Individual• Provide Outstanding Customer Service And sales Support to Google's Advertisers In South East Asia• Manage Customer Inquiries by phone and e-mail• Build and maintain relationships with a list of dedicated clients that include ongoing strategic consultation and support• Educates clients on new product features by proactive and creatively identifying solutions to client issues• Develop detailed Adwords campaigns proposals for key advertisers. This includes developing keywords, advertising texts, bids, placement sites and other campaign parameters/features suggestions• Monitor and analyze key clients campaigns' strategy and performance data and suggests improvements that will increase campaigns' return on investment

The Fort, Taguig, Philippines

• Managed three (3) teams of 16 sales support representatives to deliver consistent superior customer experience for a US Fortune 500 Technology Company• Collaborated team incentives to help motivate team members• Mentored eight (8) new sales support representatives in the areas of understanding customer needs and meeting required service levels and client standards• Developed Key Performance Indicators for the team

The Fort, Taguig, Philippines

· Handled 16 US Fortune 500 technology companies providing superior service via phone, e-mail and fax support.· Met and Exceeded required metrics, service levels and client standards.· Achieved "Top Sales Agent" award for conducting superior quality service that increase sales contribution for the program.· Awarded "Distinguished Performance" for Direct Corporate Consumer Sales· Received several customer commendations for delivering satisfactory service.

Bachelor Of Science, Computer Science

Activities and Societies: Alumni President | Batch 2005 College Government President | 2002 - 2003 Computer Science Society President |.

Vocational, Computer Programming