Francine Garner Email & Phone Number

Alexandria, Virginia, United States

• Accomplishments: Increased affinity partnership program by acquiring seven (7) new partners in the last 18 months, which included HP, ADT Home Security, 1-800-GOT-JUNK?, BMG Money, Signature Federal Credit Union.
• Develop, recommend, and implement strategic initiatives to maximize non-dues revenue for the association to meet budget goals in excess of $2.2 million.
• Collaborate with other departments to make sure organizational initiatives are included in the development of sponsorship and marketing opportunities.
• Responsible for selling online digital and print advertising for all association marketing channels, which include monthly magazine, weekly newsletter, narfe.org website, and community hub chatroom; coordinating.
• Cultivate and maintain strategic relationships with executives and decision-makers at key partner organizations, serving as the primary point of contact for high-value accounts to meet or exceed revenue goals annually.
• Organized the association donor program through online and direct mail marketing, working with third-party vendors. Work closely with the vendor to select donor gifts and approve all artwork for four quarterly direct.

Alexandria, Virginia, United States

• Assist the sales team in the fulfillment of exhibits and sponsorships, as well as providing high-level customer service to industry solution providers, associate members, advertisers, corporate partners, sponsors, and.
• Responsible lead for managing and handling exhibitor registration pre- and on-site and all invoicing.
• Staff liaison for managing associate member membership which included processing membership applications in AMS database (Fonteva), sending welcome letters, and dues renewal and billing for more than 250+ associate.
• Managed exhibitor prospecting database in MapYourShow and responsible for keeping it up-to-date with accurate information for current and potential exhibitors. Used MapYourShow to communicate with exhibitors weekly.

Washington D.C. Metro Area

• Accomplishments: Coordinated and managed the setup of new employee benefits for Kumra Orthodontic staff in two offices, which included setting up payroll processing through ADP; the offering of medical health benefits.
• Provided end-of-day productivity reports to doctors which included statistical breakdowns by appointment, patient, and consultation type, financial collections’ breakdown, and other office operation stats.
• Supervised two front office staff and four orthodontic clinical assistants in the Washington, D.C. office. Served as Human Resource Manager and was responsible for interviewing, hiring, and evaluating current staff and.
• Managed the processing of staff payroll through ADP for two offices (Kumra Orthodontics-Washington and Kumra Orthodontics-Stafford), which included reviewing timecards, resolving any discrepancies in hours worked.
• Managed Retirement Broker and coordinated enrolling staff in all three offices into health benefits and 401k Retirement Plan.

Washington D.C. Metro Area

• Accomplishments: Managed the selling of trade show exhibit spaces, sponsorship, advertising, and online e-marketing opportunities for multiple clients. Goals met for the following four assigned accounts: Bank Insurance.
• Provided weekly sales and marketing reports pulled from the Salesforce database for each client.
• Developed marketing strategies and promotional campaigns for all related exhibit, advertising, and sponsorship activities for the client.
• Participated in weekly team meetings for each client to provide the status of sales, advertising, and sponsorship deliverables, and review any new revenue streams or marketing strategies that align with conference.
• Participated in weekly sales department meetings with the Sales Director to review the status of sales goals for each client, evaluate the effectiveness of current marketing programs, and discuss new marketing.
• Collaborate with event staff to coordinate registration and housing reservation process for exhibitors and sponsors.

Alexandria (Old Town), Virginia

• Accomplishments: Implemented new exhibitor policies and procedures for the new exhibit division within the Meetings Department. Exceeded exhibit income, sponsorship, and advertising goals by 140%, totaling $525,000.
• Developed and implemented new sales initiatives, strategies, and programs to capture key demographics and increase the client base for the spring annual meeting and fall conference.
• Coordinated with the Marketing team to develop new brochures, and other electronic marketing collateral to help increase exhibit space sales, and sponsorship, and improve communication with exhibitors.
• Provided weekly exhibit and sponsorship sales income reports to the VP of Finance and Administration, Director of Meetings, and other appropriate staff.
• Worked closely with the membership department to increase associate member membership and offered member discounts related to sponsoring and exhibiting.
• Routinely prepared correspondence to confirm exhibit participation, compose sponsorship agreements, email follow-up communication, registration and housing information,

Washington D.C. Metro Area

• Accomplishments: Assisted in re-establishing the exhibit trade show management function in-house for all ASM conferences (formerly contracted outside ASM for several years). Implemented new procedures and resources.
• Provided weekly exhibit sales and sponsorship reports using EXCEL to Director of Meetings & Conventions.
• Developed budgets and marketing plans for all exhibit and sponsorship related activities for regional and annual conferences.
• Researched new ways of increasing exhibit sales through cold calls, sending personalized emails to potential prospects, followed up with former exhibiting companies that had not returned, and researching competing web.
• Staff liaison for working directly with the contracted hotel representatives to coordinate exhibitor ancillary meetings, focus groups, receptions, staff meetings for exhibitors, and other outside societies and chapters.
• Independently managed the review and approval of all marketing materials submitted by exhibitors and sponsors to promote their participation and ancillary activities at each conference.

Bachelor Of Science

High School Diploma

Bachelor Of Science - Bs