Francine Garner Email & Phone Number

Washington, Dc, Us

Alexandria, Virginia, United States

• Accomplishments: Increased affinity partnership program by acquiring seven (7) new partners in the last 18 months, which included HP, ADT Home Security, 1-800-GOT-JUNK?, BMG Money, Signature Federal Credit Union, Active&Fit Fitness Program, and Heroes Vacation Club. Added a new donor gift to the fundraising campaign, which increased giving among non-donors by 25% over the prior year’s campaign; and reached webinar sponsorship goals at 103%.• Develop, recommend, and implement strategic initiatives to maximize non-dues revenue for the association to meet budget goals in excess of $2.2 million. • Collaborate with other departments to make sure organizational initiatives are included in the development of sponsorship and marketing opportunities.• Responsible for selling online digital and print advertising for all association marketing channels, which include monthly magazine, weekly newsletter, narfe.org website, and community hub chatroom; coordinating six-figure corporate sponsorships agreements; and selling exhibits and sponsorships for national and chapter conferences.• Cultivate and maintain strategic relationships with executives and decision-makers at key partner organizations, serving as the primary point of contact for high-value accounts to meet or exceed revenue goals annually. • Organized the association donor program through online and direct mail marketing, working with third-party vendors. Work closely with the vendor to select donor gifts and approve all artwork for four quarterly direct mail fundraising campaigns throughout the year. • Supervise the Business Development Coordinator.

Alexandria, Virginia, United States

• Assist the sales team in the fulfillment of exhibits and sponsorships, as well as providing high-level customer service to industry solution providers, associate members, advertisers, corporate partners, sponsors, and exhibitors. • Responsible lead for managing and handling exhibitor registration pre- and on-site and all invoicing. • Staff liaison for managing associate member membership which included processing membership applications in AMS database (Fonteva), sending welcome letters, and dues renewal and billing for more than 250+ associate members. • Managed exhibitor prospecting database in MapYourShow and responsible for keeping it up-to-date with accurate information for current and potential exhibitors. Used MapYourShow to communicate with exhibitors weekly through mass emails; and manage Exhibitor Kit, and all exhibitor marketing, and correspondence.

Washington D.C. Metro Area

• Accomplishments: Coordinated and managed the setup of new employee benefits for Kumra Orthodontic staff in two offices, which included setting up payroll processing through ADP; the offering of medical health benefits and a 401k retirement plan through John Hancock.• Provided end-of-day productivity reports to doctors which included statistical breakdowns by appointment, patient, and consultation type, financial collections’ breakdown, and other office operation stats. • Supervised two front office staff and four orthodontic clinical assistants in the Washington, D.C. office. Served as Human Resource Manager and was responsible for interviewing, hiring, and evaluating current staff and their duties. • Managed the processing of staff payroll through ADP for two offices (Kumra Orthodontics-Washington and Kumra Orthodontics-Stafford), which included reviewing timecards, resolving any discrepancies in hours worked, making sure state, federal, and other withholdings (health benefits, retirement, vacation, sick, and overtime) were calculated and submitted properly. • Managed Retirement Broker and coordinated enrolling staff in all three offices into health benefits and 401k Retirement Plan.

Washington D.C. Metro Area

• Accomplishments: Managed the selling of trade show exhibit spaces, sponsorship, advertising, and online e-marketing opportunities for multiple clients. Goals met for the following four assigned accounts: Bank Insurance and Securities Association (BISA) – met exhibit income budget goal at 113% and sponsorship budget at 146%; Restoration Industry Association (RIA) – met exhibit income budget goal at 93%, contracted 40 new exhibitors out of 89 and met e-newsletter advertising budget goal at 124%; and The American Society for Bone & Mineral Research (ASBMR) – met exhibit income budget at 110%. This sales position was commissionable.• Provided weekly sales and marketing reports pulled from the Salesforce database for each client. • Developed marketing strategies and promotional campaigns for all related exhibit, advertising, and sponsorship activities for the client. • Participated in weekly team meetings for each client to provide the status of sales, advertising, and sponsorship deliverables, and review any new revenue streams or marketing strategies that align with conference events. • Participated in weekly sales department meetings with the Sales Director to review the status of sales goals for each client, evaluate the effectiveness of current marketing programs, and discuss new marketing strategies. • Collaborate with event staff to coordinate registration and housing reservation process for exhibitors and sponsors. • Independently prepared routine correspondence which included solicitation/marketing letters or emails, confirmation letters, invoices, purchase orders, sponsorship contracts, and agreements. • Managed the Salesforce database for each client making sure to update vendor and prospect information in the database, and document all communications with potential exhibitors, sponsors, and advertisers. • On-site management of exhibiting companies, service contractors, day-to-day exhibit floor operations, and tear down of exhibits/trade show.

Alexandria (Old Town), Virginia

• Accomplishments: Implemented new exhibitor policies and procedures for the new exhibit division within the Meetings Department. Exceeded exhibit income, sponsorship, and advertising goals by 140%, totaling $525,000 over budget for 2015 budget goals. This position was commissionable and earned $46K in commissions in 2015.• Developed and implemented new sales initiatives, strategies, and programs to capture key demographics and increase the client base for the spring annual meeting and fall conference. • Coordinated with the Marketing team to develop new brochures, and other electronic marketing collateral to help increase exhibit space sales, and sponsorship, and improve communication with exhibitors. • Provided weekly exhibit and sponsorship sales income reports to the VP of Finance and Administration, Director of Meetings, and other appropriate staff. • Worked closely with the membership department to increase associate member membership and offered member discounts related to sponsoring and exhibiting. • Routinely prepared correspondence to confirm exhibit participation, compose sponsorship agreements, email follow-up communication, registration and housing information, • Worked closely with the Director of Meetings to review registration and hotel processes for exhibitors and sponsors. • Manage the booth sales process and inventory using ExpoCad software and maintained priority point spreadsheet for booth assignment process. • Served as Chair of the Sales Update Committee which included all association departments to review sales goals for each department and discuss B2B marketing strategies to integrate to meet sales goals. • On-site management of contractors (decorator, exhibitor temps), exhibit move-in, day-to-day floor operations, and tear down of exhibits/trade shows.

Washington D.C. Metro Area

• Accomplishments: Assisted in re-establishing the exhibit trade show management function in-house for all ASM conferences (formerly contracted outside ASM for several years). Implemented new procedures and resources that aided in effectively organizing exhibit processes within the ASM new Meetings & Conventions Department (i.e., improved document formats, recommended new software, reviewed and revised deadlines so that they were reasonable and attainable). Exceeded exhibit income and sponsorship sales goals by 110% and awarded a bonus within the first six months of employment. • Provided weekly exhibit sales and sponsorship reports using EXCEL to Director of Meetings & Conventions. • Developed budgets and marketing plans for all exhibit and sponsorship related activities for regional and annual conferences.• Researched new ways of increasing exhibit sales through cold calls, sending personalized emails to potential prospects, followed up with former exhibiting companies that had not returned, and researching competing web sites for potential prospects. • Staff liaison for working directly with the contracted hotel representatives to coordinate exhibitor ancillary meetings, focus groups, receptions, staff meetings for exhibitors, and other outside societies and chapters. • Independently managed the review and approval of all marketing materials submitted by exhibitors and sponsors to promote their participation and ancillary activities at each conference. • On-site management of trade show contractor, exhibitor temps, exhibit move-in, day to-day exhibit operations, and tear down of exhibits/trade shows. • Managed priority point list for determining hierarchy of booth assignment during on-site rebooking for following year. • Supervised the Exhibits Coordinator position.

Bachelor Of Science

High School Diploma

Bachelor Of Science - Bs