Marketing Brand Manager – Marlboro• Spearheads brand management for Marlboro, combustible cigarettes category. Develops and executes short term to long term integrated marketing strategies, crafting compelling online and offline activitations and campaigns to drive market share growth.• Collaborates with internal stakeholders and external agencies to create and execute impactful integrated marketing campaigns, fostering customer and consumer loyalty to elevate overall brand power. Boosting the brand's overall strength by elevating consumer affinity through increased meaningfulness, differentiation, and saliency.• Co-creates product design, innovations, and commercial toolboxes working alongside with regional and global teams. Engages in collaborative efforts to ensure the successful introduction of new products and the creation of cohesive offline and online marketing materials that align seamlessly with the brand's overarching strategy and campaign communication objectives.• Utilizes market research and leverages on customer insights to identify short and long-term opportunities. Maintains a keen focus on current market demands and future category trends, facilitating strategic decision-making to drive continuous market share growth.

Category Manager – Health & Personal Care Category• Formulated and executed effective category campaigns, resulting in revenue growth and substantial expansion of active sellers within the category.• Spearheaded overarching category management strategies. Encompassing category analytics, co-developing seller tools & services, and business development through seller relationship building.• Led a dynamic team responsible for day-to-day relations with category operators and sellers, fostering a collaborative and fruitful business relationships. Ensured sustainable growth for all business partners, cultivating long-term and mutually beneficial connections with the platform.• Directed the overall skills development of the category team, enhancing capabilities in operational analytics, campaign development, and business planning & reviews.

Category Manager – Personal Care• Philippines market champion for Personal Care Category.• Brand & marketing lead for Skin-So-Soft, Naturals, and Avon Care master brands – all sub-brand & forms.• Brochure conceptualization & creation, leads brand building activations, & new product launches / developments for the category.• Over-all Lotions strategy development & identifying white space opportunities to increase Avon’s PC category footprint.

Small & Medium Enterprise Group – Mobile Marketing, Usage Head• Tracks and analyzes extensive mobile marketing data and identifies specific opportunities for growth and execution of swift activation plans.• Conceptualizes, initiates, and executes go to market campaigns to increase mobile usage across identified revenue streams.• Identifies opportunities for new products/services for mobile usage and leads project development together with matrix teams.

Regional New Products Development Team HeadSpearheads new product development and regional activation of global brand building initiatives for iconic brands such as Mentos and Chupa Chups. Key-lead and responsible for SEA markets plus Australia and New Zealand.• Leads cross functional teams to develop and deliver on time new products relevant to market’s key customers and end-consumers.• Works closely and in partnership with corporate, global, and local brand teams to maintain brand/product essence and recipe relevance in new product developments.• Project management leadership to provide operations excellence which proactively partners and liaises with factory teams to ensure efficiency and maximize new product development and investments.

Associate Category Manager• Key roles and responsibilities: 1. To achieve category simulations / targets every campaign. 2. Conceptualizing brochure creative stories and merchandising executions that are aligned with brand and category directions. 3. Analyzes KPIs, sales results, category productivity, market share, internal sales data, consumer and competitive trends. 4. Presents internal and competitve data to strategize, plan, and contribute to sales performance and other KPIs. 5. Manages current product portfolio of lead market(s) and maximize size of line productivity. 6. Plans with regional counterparts to discuss and align category calendar in a 3-5 year horizon to maximize the portfolio energy of the category. 7. Develops category profit plan and recommends necessary resources / budget to support category targets. 8. Conceptualize and launch identified key new products with inspired brand building, smart merchandising strategy and breakthrough execution.• Market Championing: 1. Market champion for Fragrance Category - Thailand, Vietnam, Malaysia, and Philippine Markets. 2. Market champion for Personal Care Category - Philippine Market• Marketing Lead of the following Fragrance Segments and Personal Care Brands: 1. Fragrance: a. Philippine Top Brands b. Men’s Fragrances c. His & Hers Fragrances d. Upper Mass and Malaysia Unique Fragrances. 2. Personal Care: a. Skin So Soft b. Avon Lotion c. Feeling Fresh Deodorants

Management Trainee ProgramRotated in the following departments:1. Managerial Accounting (3 months)2. Customer Development – Modern Trade (3 months)3. Marketing Brand Building – Foods (6 months)Involved in projects that developed and sharpened my skills and core competencies both in brand and marketing management. More importantly, projects that delivered growth for the company: 1. Led and managed adhoc teams / taskforces to help drive eneregy and excitement for core brands. 2. Delivered efficient and excellent operational results by continuously learning and improving internal processes in current role / department.3. Planning and executing both customer and brand campaign strategies / initiatives