As a General Sales and Marketing Manager for a CKO Kickboxing Miramar, my role encompasses a wide range of tasks and responsibilities to ensure the success and growth of the business.- Oversee and coordinate day-to-day operations to ensure a smooth and efficient gym environment.- Work closely with franchise owners to address operational challenges and implement solutions.- Develop and implement effective lead generation strategies to attract potential members.- Manage lead databases and CRM systems to track and nurture leads.- Collaborate with the sales staff to convert leads into memberships.- Plan and execute paid advertising campaigns across various platforms.- Monitor ad performance, analyze metrics, and optimize campaigns for better ROI.- Establish key performance indicators (KPIs) to measure the success of marketing and sales efforts.- Regularly analyze and report on KPIs, providing insights and recommendations for improvement.- Develop and execute email marketing campaigns to engage and retain members.- Segment email lists for targeted communication and personalized messaging.- Create engaging and relevant content for various platforms, including social media, website, and newsletters.- Collaborate with the marketing team to develop multimedia content that resonates with the target audience.- Implement retention strategies to ensure member satisfaction and loyalty.- Gather feedback and insights to continuously improve services and member experience.- Address member disputes professionally and efficiently, finding amicable resolutions.

- Created and executed comprehensive marketing strategies to enhance brand visibility and attract new clients.- Utilized digital marketing channels, including social media, email campaigns, and online advertising, to promote F45 training programs.- Led the sales team to achieve and exceed monthly revenue targets.- Implemented effective sales training programs to enhance the team's performance and customer engagement.- Organized and executed events to promote F45 training, attracting prospective clients and generating leads.- Collaborated with local businesses and community partners to host joint promotional events.- Conducted market research to identify trends and opportunities for business growth.- Analyzed competitor activities to develop strategies for maintaining a competitive edge.- Created engaging content for social media platforms and marketing materials to showcase the unique aspects of F45 training.- Developed compelling narratives to highlight success stories and testimonials from clients.- Fostered strong relationships with clients to ensure satisfaction and retention.- Implemented feedback mechanisms to continuously improve the customer experience.

- Administration of escrow accounts.- Closely worked with the IT department on procedural and system-based improvements.- Processed monthly close and reconciliation for all cash, credit, and ACH postings.- Carefully reviewed client accounts and corresponded with consumer and businesses regarding past due invoices and over/short payments via emails, letters, and telephone calls.- Worked with Customer Service regarding refunds, client disputes, and general information.- Provided monthly summary report analysis for the company billing operations.- Provided administrative support by responding to correspondence, emails, and faxes.- Maintained calendars, scheduled appointments and conference calls, and prepared itineraries. - Composed and prepare memos, letters, and other correspondence as needed - Legal writing when needed.- Created and maintained detailed billing spreadsheets.