Francis Tan

Francis Tan Email and Phone Number

Regional Marketing Manager - Asia, Marketing Manager - Business Unit Singapore @ ROCKWOOL Asia
Singapore
Francis Tan's Location
Singapore, Singapore, Singapore
Francis Tan's Contact Details

Francis Tan personal email

About Francis Tan

With over 20 years of experience in the field, Francis is an accomplished professional with a track record of success in various managerial roles within the marketing and sales domain. Currently serving as the Regional Marketing Manager at ROCKWOOL Asia, Francis leads a high-performing team responsible for product management, branding, communications, digital marketing, commercial excellence, and market intelligence. He excels in driving strategic initiatives, fostering cross-functional collaboration, and achieving sustainable growth objectives in the company.Throughout his career, Francis has demonstrated exceptional leadership skills, guiding teams to deliver outstanding results and surpass targets. He is adept at conducting thorough market research, leveraging customer insights to develop innovative strategies, and implementing effective sales techniques. Francis's commitment to consultative selling, solution-oriented approaches, and exceptional customer service has consistently garnered positive feedback and improved profitability for the companies he has worked with.Francis holds a Diploma in Manufacturing Engineering from Nanyang Polytechnic and has pursued further education in Business Management from the Management Development Institute of Singapore. His strong academic foundation, coupled with his extensive industry experience, positions him as a versatile professional capable of driving organizational success.In summary, Francis is a dynamic and results-oriented leader with a proven ability to spearhead strategic initiatives, optimize marketing functions, and drive business growth. His expertise in product management, sales, and customer relationship management has consistently contributed to the success and market positioning of the organizations he has served.

Francis Tan's Current Company Details
ROCKWOOL Asia

Rockwool Asia

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Regional Marketing Manager - Asia, Marketing Manager - Business Unit Singapore
Singapore
Website:
rockwoolasia.com
Employees:
100
Francis Tan Work Experience Details
  • Rockwool Asia
    Regional Marketing Manager - Asia, Marketing Manager - Business Unit Singapore
    Rockwool Asia
    Singapore
  • Rockwool Asia
    Regional Marketing Manager
    Rockwool Asia Dec 2018 - Present
    Singapore
    As the Head of the Regional Marketing Team at ROCKWOOL Asia, I am responsible for overseeing various critical functions including Product Management, Branding & Communications, Digital Marketing, Commercial Excellence, and Market Intelligence.In this role, I lead a highly skilled team, guiding them in strategic brainstorming sessions to develop innovative business applications and solutions that align with our company's future growth objectives within local markets. Collaboration with… Show more As the Head of the Regional Marketing Team at ROCKWOOL Asia, I am responsible for overseeing various critical functions including Product Management, Branding & Communications, Digital Marketing, Commercial Excellence, and Market Intelligence.In this role, I lead a highly skilled team, guiding them in strategic brainstorming sessions to develop innovative business applications and solutions that align with our company's future growth objectives within local markets. Collaboration with the local business team is integral to ensure seamless implementation of these solutions.Additionally, I foster a strong partnership with the Global marketing team as well as the local Business Unit marketing team, facilitating the exchange of new products & Marketing ideas or initiatives and effectively implementing them within the local context through localization strategies.I supported the Regional Marketing Director in the preparation of Asia strategic plan presentation deck and submission template annually. I was also given the opportunity to present our OPCO Marketing plan to SVP Group Marketing during Marketing Director's call with Group Marketing before. Under my leadership, the digital marketing team has successfully implemented an e-commerce store, effectively transforming our approach into an integrated digital marketing campaign on various social media platforms. This strategic shift has significantly contributed to driving business growth through the digital platform, resulting in our industry-leading position as a top search entry.Overall, my role entails spearheading and optimizing key marketing functions, leveraging cross-functional collaboration, and driving strategic initiatives to propel ROCKWOOL Asia's market presence and achieve sustainable business success. Show less
  • Rockwool Asia
    Head Of Product Marketing
    Rockwool Asia Feb 2017 - Dec 2018
    Singapore
    As the Team Leader of a two-person unit, my primary responsibility involves overseeing and managing projects related to product development and commercialization within the building and industrial insulation sectors.In collaboration with the product team and local country sales and business teams across Asia, I actively engage in strategic product planning and rollout activities. This entails developing comprehensive strategies and coordinating their execution across multiple countries… Show more As the Team Leader of a two-person unit, my primary responsibility involves overseeing and managing projects related to product development and commercialization within the building and industrial insulation sectors.In collaboration with the product team and local country sales and business teams across Asia, I actively engage in strategic product planning and rollout activities. This entails developing comprehensive strategies and coordinating their execution across multiple countries within the region.Additionally, I assumed the role of Marketing Manager for the Thailand Business Team during a specific period. In this capacity, I provided valuable support by conducting customer needs analysis and competitor research. Working alongside local marketing specialists, I meticulously planned and executed seminars, exhibitions, and events, leveraging the assistance of the local business team.Moreover, I undertook the role of an "opposition" to the Business Unit Director of Thailand. This involved challenging her on proposed plans and activities, ensuring that strategies were meticulously devised before implementation, with the ultimate goal of maximizing effectiveness and success.Overall, my role encompasses leadership, strategic planning, cross-functional collaboration, and critical analysis, all aimed at driving successful product development, commercialization, and marketing efforts in the insulation industry. Show less
  • Rockwool Asia
    Product Manager
    Rockwool Asia Aug 2014 - Jan 2017
    Asia
    Francis spearheaded a pivotal initiative to develop and launch a new segmented product in 2015. Building upon this success, he further demonstrated his strategic acumen by successfully launching a second segmented product in 2016. The combined impact of these two product launches resulted in an impressive rolling 12-month growth rate of over 50% as of year-to-date December 2018.Francis's leadership and project management skills were instrumental in guiding the company and the project… Show more Francis spearheaded a pivotal initiative to develop and launch a new segmented product in 2015. Building upon this success, he further demonstrated his strategic acumen by successfully launching a second segmented product in 2016. The combined impact of these two product launches resulted in an impressive rolling 12-month growth rate of over 50% as of year-to-date December 2018.Francis's leadership and project management skills were instrumental in guiding the company and the project team throughout the entire product development and launch process. His ability to effectively strategize, coordinate resources, and drive execution contributed significantly to the achievements and positive growth observed within the segmented product portfolio.By consistently delivering outstanding results and exceeding growth targets, Francis demonstrated his commitment to driving the company's success and establishing a strong market presence. His accomplishments serve as a testament to his leadership capabilities and strategic vision. Show less
  • Stanley Black & Decker, Inc.
    Regional Product Manager
    Stanley Black & Decker, Inc. Jun 2013 - Jul 2014
    Singapore
    In the role of Regional Product Manager overseeing the introduction of the Stanley Power Tool portfolio to the Asian market, Francis demonstrates exceptional proficiency. He establishes close collaborations with local distributors throughout Asia to gain a comprehensive understanding of their market needs. With this valuable insight, Francis effectively communicates these requirements to the development team at the factory in China. As a result, he successfully delivers products that… Show more In the role of Regional Product Manager overseeing the introduction of the Stanley Power Tool portfolio to the Asian market, Francis demonstrates exceptional proficiency. He establishes close collaborations with local distributors throughout Asia to gain a comprehensive understanding of their market needs. With this valuable insight, Francis effectively communicates these requirements to the development team at the factory in China. As a result, he successfully delivers products that consistently surpass customer expectations.Notably, Francis orchestrated a highly impactful distributor event, where key partners were invited to visit the manufacturing facility in China for an exclusive new product launch. The event proved to be a resounding success, with the sales team securing significant orders on the spot following an impressive tour of the facility.In terms of sales performance, Francis demonstrated remarkable achievements by attaining 70% of the sales targets assigned to him within a six-month period in 2014. Moreover, with a robust pipeline of orders, the trajectory indicated a year of surpassing expectations and overachievement.In summary, Francis exemplifies strong leadership as a Regional Product Manager, ensuring effective communication, exceptional product delivery, and surpassing sales targets. His contributions are pivotal in driving the success and growth of the Stanley Power Tool portfolio in the Asian market. Show less
  • Hilti Singapore
    Product Manager
    Hilti Singapore Nov 2008 - May 2013
    Hilti Far East Pte Ltd, Singapore
    In the capacity of a Product Manager at HILTI, Francis undertakes a pivotal role encompassing the management of the entire product life cycle for both new and existing innovative premium HILTI products and services. Additionally, he leverages his expertise to develop strategic initiatives aimed at driving profitable and sustainable growth for his business units.A notable accomplishment in Francis's career was successfully introducing a family of cordless tools in the Singapore market… Show more In the capacity of a Product Manager at HILTI, Francis undertakes a pivotal role encompassing the management of the entire product life cycle for both new and existing innovative premium HILTI products and services. Additionally, he leverages his expertise to develop strategic initiatives aimed at driving profitable and sustainable growth for his business units.A notable accomplishment in Francis's career was successfully introducing a family of cordless tools in the Singapore market. Despite the presence of established brands offering cordless tools, Francis effectively managed to capture market share by implementing a range of innovative strategies during the launch. These initiatives solidified the future growth prospects of the cordless tools family in Singapore market.A key aspect of Francis's approach involves employing fact-finding techniques using various methods to gain in-depth insights into customer needs, market dynamics, and competitors. This comprehensive understanding serves as a foundation for formulating successful strategies that resonate with the target audience.Recognizing the significance of effective sales techniques, Francis actively collaborates with the sales team to boost their confidence in consultative selling skills. He develops training scripts and conducts role-playing exercises to equip the team with the necessary tools for engaging in solution-oriented selling rather than solely focusing on product features. This strategic shift ensures long-term customer engagement and fosters lasting relationships.Overall, Francis's role as a Product Manager at HILTI entails managing product life cycles, implementing innovative strategies, conducting thorough market research, and cultivating a sales team skilled in consultative solution selling. His contributions significantly contribute to driving business growth and establishing HILTI as a leader in the industry. Show less
  • Hilti Far East Pte Ltd
    Account Manager
    Hilti Far East Pte Ltd Feb 2006 - Nov 2008
    Hilti Far East Pte Ltd, Singapore
    As a proficient Account Manager, Francis consistently strives to gain a comprehensive understanding of customer needs by employing tools such as SAP / CRM and implementing meticulous Time & Territory Planning. By adopting these measures, he ensures that every sales call to customers is purposeful, efficient, and yields productive outcomes.Francis excels in providing customers with optimal solutions to address their specific challenges, leveraging the available products and services… Show more As a proficient Account Manager, Francis consistently strives to gain a comprehensive understanding of customer needs by employing tools such as SAP / CRM and implementing meticulous Time & Territory Planning. By adopting these measures, he ensures that every sales call to customers is purposeful, efficient, and yields productive outcomes.Francis excels in providing customers with optimal solutions to address their specific challenges, leveraging the available products and services within defined parameters. This commitment to delivering tailored solutions strengthens customer satisfaction and ultimately enhances the company's profitability.In addition, Francis actively cultivates a culture of enthusiasm among customers through his swift responsiveness and commitment to delivering excellent service. By promptly addressing customer inquiries and attending to their needs, he fosters positive relationships that contribute to improved profitability for the company as a whole.Moreover, Francis takes personal ownership of meeting and exceeding monthly sales targets, demonstrating a high level of responsibility and determination. Through strategic planning, effective execution, and continuous monitoring of performance, he consistently achieves these targets.In summary, Francis's role as an Account Manager revolves around understanding customer needs, providing tailored solutions, nurturing enthusiastic customer relationships, and achieving monthly sales targets. His proactive approach and dedication significantly contribute to driving customer satisfaction and ensuring the company's overall profitability. Show less
  • Elid
    Technical Sale Representative
    Elid Jan 2002 - Feb 2006
    Elid Technology International Pte Ltd, Singapore
    Throughout my tenure of four years at ELID as a Technical Sales Engineer based in Singapore, I successfully executed a wide range of responsibilities. These encompassed overseeing sales activities and providing exceptional customer support to a diverse portfolio of clients, including both large multinational corporations (MNCs) and small and medium-sized enterprises (SMEs). Additionally, I played a pivotal role in projects management and coordination for the design and implementation of… Show more Throughout my tenure of four years at ELID as a Technical Sales Engineer based in Singapore, I successfully executed a wide range of responsibilities. These encompassed overseeing sales activities and providing exceptional customer support to a diverse portfolio of clients, including both large multinational corporations (MNCs) and small and medium-sized enterprises (SMEs). Additionally, I played a pivotal role in projects management and coordination for the design and implementation of cutting-edge security systems. Some notable clients in my portfolio included renowned organizations such as SONY, Singapore Oxygen, SPC, CAAS, and GE Medical, among others.An integral part of my role involved actively participating in numerous Security Exhibitions held in Singapore, Malaysia, and Germany. This invaluable engagement enabled me to stay abreast of the latest industry trends, establish meaningful connections, and showcase ELID's offerings to a wider audience.I displayed a strong commitment to customer satisfaction by effectively addressing and resolving customer complaints. By providing them with excellent solutions and surpassing their expectations, I successfully re-engaged customers and nurtured lasting relationships.In summary, my role as a Technical Sales Engineer at ELID encompassed sales and customer support for a diverse client portfolio, projects management for security systems, active participation in security exhibitions, and the provision of exceptional customer service to address and resolve complaints. Through my efforts, I contributed to ELID's reputation as a trusted provider of security solutions and cultivated strong customer relationships. Show less

Francis Tan Skills

Product Management Product Marketing Marketing Strategy Direct Sales Strategic Planning Project Management Competitive Analysis Security Market Analysis Online Marketing Account Management Sales Microsoft Excel Negotiation Digital Photography Videography Video Editing Pivot Tables Market Planning Business Development Business Strategy Product Development Marketing Sales Management Strategy Sap Bw Excel Powerpoint Photoshop Imovie Final Cut Pro Public Speaking Management Vlookup Power Tools Electronic Security Systems Photo Editing Photography Strategic Marketing

Francis Tan Education Details

Frequently Asked Questions about Francis Tan

What company does Francis Tan work for?

Francis Tan works for Rockwool Asia

What is Francis Tan's role at the current company?

Francis Tan's current role is Regional Marketing Manager - Asia, Marketing Manager - Business Unit Singapore.

What is Francis Tan's email address?

Francis Tan's email address is ta****@****hoo.com

What schools did Francis Tan attend?

Francis Tan attended University Of Bradford, Nanyang Polytechnic.

What skills is Francis Tan known for?

Francis Tan has skills like Product Management, Product Marketing, Marketing Strategy, Direct Sales, Strategic Planning, Project Management, Competitive Analysis, Security, Market Analysis, Online Marketing, Account Management, Sales.

Who are Francis Tan's colleagues?

Francis Tan's colleagues are Neha Dalvi, Nicharee Saraphan, Thomas Agung, Yong Hui Lee, Ngo Thi Thuy Van, Khánh Hòa (Red Point), Pornpen Yujaroen.

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