Francis Yango Email & Phone Number

San Francisco, California, Us

Lead PM for Member Communications platform

Plantation, Fl, Us

Lead PM for growth/retention strategy and related product roadmap across all trading apps.• Conducted large-scale research and analysis eort with 30+ user interviews to develop 5 year product vision/strategy alongside leadership• Co-leader for product strategy, design, and development of ground-up iOS app• Launched improved Account Funding feature resulting in 36% increase to funding conversion rate (leveraged Plaid & internal systems)• Launched new market data & analysis product on web and mobile, increasing website customer conversion by 61% and new mobile-user engagement by 20%• Released an improved Futures Options account sign-up, resulting in 56% increase to Futures Options account acquisition• Product lead for client-side data initiatives including user interaction data instrumentation (Amplitude and Databricks)

San Francisco, California, Us

Lead PM for marketing/notifications platforms and related product roadmap across all areas.• Implemented strategy for new in-app messaging (Pendo) resulting in 16% increase to registration rate for user education platform• Created and deployed personalized in-app messaging strategy (badging, modals, and contextual dialogs) resulting in an average of 10% feature adoption lift for new product releases• Launched new data streaming infrastructure (Kafka) with new data vendor (Amplitude) to improve scalability of Marketing and transactional notifications system • Supported enhanced customer shipping notifications, drastically decreasing related customer support costs

West Hollywood, California, Us

Responsible for development of new, in-house Martech platform and cross-functional messaging strategy• Co-own ideation, strategy and development of internal CRM Platform and Engagement/Growth campaigns. Develop campaign strategy/experiment design for CRM campaigns. • Product lead on expansion of ephemeral in-app experience Swipe Surge to additional 100 cities, resulting in average increase of 45% more active users, 120% more consumable revenue, and 90% more overall user engagement at weekly peak times. • Product led optimization of premium user re-subscription funnel via notifications that resulted in approx. 25% incremental re-subscription of expired Tinder Gold users. • Product led internationalization of introductory subscriber series across 46 languages, resulting in approx. 6% incremental subscription revenue. • Launched targeting and delivery for new Push messaging channel on an internally-developed Martech platform, replacing existing vendor (Leanplum) and resulting in over $1M savings annually• Spearheaded development/launch of In-App Banner channel resulting in approx. 30% increase in message-able audience and 12% avg. lift over regular Push.• Owned development/launch of Silent Notifications creating the ability to measure impact of push notifications on opt-out and allowing for testing/optimization of push to reduce user opt-out. • Led development/devised strategy for implementation of Campaign Metrics/Goals system greatly reducing time spent creating ad-hoc reports to provide performance against major/minor KPIs. • Product led creation/launch of new onboarding series across push, email and Team Tinder (bespoke in-app channel) leading to an increase in user profile interaction of 3%.

West Hollywood, California, Us

Universal City, California, Us

Owned experimentation strategy and operational deployment for all messaging automations and campaigns• Maintain and monitor outgoing email systems in coordination with operations teams company-wide to ensure all systems function with no negative customer impact• Develop strategy for campaign experimentation and build customer segmentation lists using complex SQL queries• Update and build complex HTML to ensure accurate customer-facing data is displayed correctly in corresponding emails• Work with developers to ensure API calls are built to support email marketing goals and implement functionality for API-driven emails• Build complex marketing automations using company ESP that supports marketing strategy initiatives and goals• Ensure data is accurate and supports CRM initiatives by working with data engineers to develop correct data schema and pipelines• Utilize agile development through use of 3rd-party project management tools (JIRA)• Work with product management and engineers to develop operational strategy of complex company-wide initiatives• Deploy and ensure campaigns are delivered correctly and without failure• Ensure proofs render flawlessly across all email clients with a detailed QA process

Los Angeles, Ca, Us

Responsible for client project execution including strategy, front-end development, and launch of all email and landing page campaigns• Report, analyze, and provide insight on data and trends• Development/execution of all email and landing page campaigns• Lead management within Hubspot and across platforms

Los Angeles, Ca, Us

Planned strategy and implementation for all marketing technologies across website and email• Planning/development of Inbound Marketing/SEO over two companies• Administer, maintain, and customize Salesforce CRM and Zoho• Development of workflow across all departments• Manage email campaigns

• Facilitating company-wide operations• Administrating CRM and workflow software• Planning of marketing initiatives

Boston, Ma, Us

• Moved from ContentLead, to larger of the company family, Brafton• 140-180 calls a day• Generated leads to introduce new business• Helped pioneer new department/product and consulted with team to determine best methods of marketing product

Boston, Ma, Us

• 140-180 calls a day• Generated leads to introduce new business• Moved from ContentLead, to larger of the company family, Brafton

Cambridge, Ma, Us

• Promoted to Regional Account Manager within 4 months• Facilitating presentation of the product and closing deals• Maintaining relationships with current clients

Denver, Co, Us

• Garnering donations and pledges for multiple organizations

Stamford, Ct, Us

• Driving up sales for products

Boston, Ma, Us