Francisca Ribeiro Email & Phone Number

Lisbon, Portugal

Lisbon, Portugal

🏆 My top achievements:→ Led a go-to-market strategy for a financial feature, turning it into the company's 3rd largest revenue generator.→ Spearheaded monthly enablement sessions, ensuring customer-facing teams know what’s new in the product and achieving 20% increase in attendance.→ Helped create a central repository to empower customer-facing teams and.

This project was pivotal in driving the growth of Vodafone Fiber in Portugal by:- Expanding fiber coverage to thousands of new households across multiple cities.- Launching dozens of communications plans, including outdoors ads, radio, PR, buses, taxis, and more.- Collaborating with a wide range of stakeholders: engineers, sales teams, product managers.

Go-to-market of the Tv Net Voice Service:- Managed trainee assignments and follow-up on tasks. - Led the Vodafone Fiber Expansion project, developing dozens of communications plans (digital, in-stores, outdoors, radio), across different cities.- Led the Member Get Member project, implementing a new offer that boosted sales through a 1.5-month digital.

I stepped into this role cover a colleague's maternity leave, where I was responsible for:- Revising bundles and simplifying processes.- Collaborating with the sales team, digital team, and agencies.- Managing digital communications.- Overseeing supply control and forecasting.- Conducting sales and market analysis.

Responsible for communication materials (online and offline) for Ethicon, ASP, Biosense, and Mentor, including:- Managing app-related activities.- Collaborating with commercial areas.- Conducting sales analysis.- Managing medical events and "Operation Smile" initiatives.- Performing market analysis and benchmarking.

- Developed communication materials for Ethicon (online and offline).- Managed app-related activities.- Conducted sales analysis.- Managed medical events.- Performed benchmarking.

- Managed trainee tasks and follow up.- Oversaw national go-to-market campaigns (ATL, and BTL).- Collaborated with IT, agencies, and commercial partners (e.g., Continente, Worten, Fnac).- Coordinated digital campaigns across the website, online displays, newsletters online, and email.- Developed Disney, Marvel, and Star Wars pages in Fnac.pt.- Managed.

- Product Management for home appliances.- Oversaw price list and catalogs reviews. - Conducted sales analysis.- Collaborated with market research firms like AGEFE, GFK, and DECO.- Managed market research and client databases.- Planned and organized events.

- Trained shop employees on management control. - Validated cash register sheets. - Verified bank statements.- Cleared meal tickets. - Conducted final cash register validation.- Entered business goals.- Recorded merchandise receptions entry in ERP PHC management Software.- Entered purchases in PHC.- Recorded meal ticket entries.

International Master, Postgraduate, Marketing

#49 no ranking Eduniversal Best Masters

Postgraduate Degree, Marketing Digital & Social Media, 18

Marketing Digital, Social Media, Website, PPC, SEO, Web Analytics. Grade: 18

Bachelor'S Degree, Business Administration And Management, General

# 23 in Europe and leading Business School in Portugal according to the FT ranking