Francisca Ribeiro Email & Phone Number

Lisbon, Portugal

Lisbon, Portugal

🏆 My top achievements:→ Led a go-to-market strategy for a financial feature, turning it into the company's 3rd largest revenue generator.→ Spearheaded monthly enablement sessions, ensuring customer-facing teams know what’s new in the product and achieving 20% increase in attendance.→ Helped create a central repository to empower customer-facing teams and boost sales effectiveness, and developed more than 40 pieces of collateral (one-pagers, pitch deck, battlecards, and more).→… Show more 🏆 My top achievements:→ Led a go-to-market strategy for a financial feature, turning it into the company's 3rd largest revenue generator.→ Spearheaded monthly enablement sessions, ensuring customer-facing teams know what’s new in the product and achieving 20% increase in attendance.→ Helped create a central repository to empower customer-facing teams and boost sales effectiveness, and developed more than 40 pieces of collateral (one-pagers, pitch deck, battlecards, and more).→ Fostered a positive team environment by maintaining clear communication, keeping everyone informed about ongoing projects, and regularly checking in on team well-being.🔑 Key responsibilities:→ Buyers & competitive research: conducted extensive market research to analyze competitor's tactics and economies of scale, and identify customer needs and pain points.→ Positioning & messaging: crafted compelling narratives for various features, developed target messaging, and communicated positioning and messaging to enable internal teams.→ Product launches: created and executed go-to-market strategies for new features launches, leading cross-functional teams in their execution.→ Sales enablement: led monthly enablement sessions for customer-facing teams, and created +40 collateral materials (e.g., pitch decks, one-pagers, battlecards) to enhance sales efforts.→ Cross-functional collaboration: worked closely with product managers, sales, customer success,and marketing teams to ensure alignment and successful project execution. Show less

This project was pivotal in driving the growth of Vodafone Fiber in Portugal by:- Expanding fiber coverage to thousands of new households across multiple cities.- Launching dozens of communications plans, including outdoors ads, radio, PR, buses, taxis, and more.- Collaborating with a wide range of stakeholders: engineers, sales teams, product managers, agencies, etc.- Planning and executing the rollout of new areas while driving commercial dynamization.- Conducting client… Show more This project was pivotal in driving the growth of Vodafone Fiber in Portugal by:- Expanding fiber coverage to thousands of new households across multiple cities.- Launching dozens of communications plans, including outdoors ads, radio, PR, buses, taxis, and more.- Collaborating with a wide range of stakeholders: engineers, sales teams, product managers, agencies, etc.- Planning and executing the rollout of new areas while driving commercial dynamization.- Conducting client and competitors analysis to refine strategies. Show less

Go-to-market of the Tv Net Voice Service:- Managed trainee assignments and follow-up on tasks. - Led the Vodafone Fiber Expansion project, developing dozens of communications plans (digital, in-stores, outdoors, radio), across different cities.- Led the Member Get Member project, implementing a new offer that boosted sales through a 1.5-month digital communication campaign.- Collaborated with commercial areas, product managers, and agencies to ensure a seamless execution. -… Show more Go-to-market of the Tv Net Voice Service:- Managed trainee assignments and follow-up on tasks. - Led the Vodafone Fiber Expansion project, developing dozens of communications plans (digital, in-stores, outdoors, radio), across different cities.- Led the Member Get Member project, implementing a new offer that boosted sales through a 1.5-month digital communication campaign.- Collaborated with commercial areas, product managers, and agencies to ensure a seamless execution. - Developed go-to-market strategies for national TV campaigns, including major events such as B2S, Christmas, and Black Friday.- Coordinated digital campaigns across various channels: website, GDN, newsletters, email, social media, etc.- Managed communication with TV channels, apps partnerships and resellers.- Oversaw internal campaign management processes.- Conducted benchmarking and campaign analysis to drive performance improvements. Show less

I stepped into this role cover a colleague's maternity leave, where I was responsible for:- Revising bundles and simplifying processes.- Collaborating with the sales team, digital team, and agencies.- Managing digital communications.- Overseeing supply control and forecasting.- Conducting sales and market analysis.

Responsible for communication materials (online and offline) for Ethicon, ASP, Biosense, and Mentor, including:- Managing app-related activities.- Collaborating with commercial areas.- Conducting sales analysis.- Managing medical events and "Operation Smile" initiatives.- Performing market analysis and benchmarking.

- Developed communication materials for Ethicon (online and offline).- Managed app-related activities.- Conducted sales analysis.- Managed medical events.- Performed benchmarking.

- Managed trainee tasks and follow up.- Oversaw national go-to-market campaigns (ATL, and BTL).- Collaborated with IT, agencies, and commercial partners (e.g., Continente, Worten, Fnac).- Coordinated digital campaigns across the website, online displays, newsletters online, and email.- Developed Disney, Marvel, and Star Wars pages in Fnac.pt.- Managed partnerships with toy manufacturers.- Planned strategic initiatives for Marvel and Disney social media.- Supported… Show more - Managed trainee tasks and follow up.- Oversaw national go-to-market campaigns (ATL, and BTL).- Collaborated with IT, agencies, and commercial partners (e.g., Continente, Worten, Fnac).- Coordinated digital campaigns across the website, online displays, newsletters online, and email.- Developed Disney, Marvel, and Star Wars pages in Fnac.pt.- Managed partnerships with toy manufacturers.- Planned strategic initiatives for Marvel and Disney social media.- Supported the cinema department.- Conducted competitive benchmarking.- Organized and executed events.- Implemented in-store activities.- Drove consumer engagement and brand activation initiatives. Show less

- Product Management for home appliances.- Oversaw price list and catalogs reviews. - Conducted sales analysis.- Collaborated with market research firms like AGEFE, GFK, and DECO.- Managed market research and client databases.- Planned and organized events.

- Trained shop employees on management control. - Validated cash register sheets. - Verified bank statements.- Cleared meal tickets. - Conducted final cash register validation.- Entered business goals.- Recorded merchandise receptions entry in ERP PHC management Software.- Entered purchases in PHC.- Recorded meal ticket entries.

International Master, Postgraduate, Marketing

#49 no ranking Eduniversal Best Masters

Postgraduate Degree, Marketing Digital & Social Media, 18

Marketing Digital, Social Media, Website, PPC, SEO, Web Analytics. Grade: 18

Bachelor'S Degree, Business Administration And Management, General

# 23 in Europe and leading Business School in Portugal according to the FT ranking