With over two decades of experience, my journey includes pioneering roles at GroupM and WPP Portugal, where I have honed my skills in marketing communications and new media. As CEO, I lead GroupM Portugal with a strategic vision, integrating artificial intelligence insights to drive innovation and market leadership. My expertise in editorial content bridges political acumen and marketing strategies, empowering my team to craft compelling stories that resonate globally. At WPP, my contributions have cemented partnerships and expanded our influence. Our mission aligns with my commitment to sustainability and ethical leadership, shaping a future where business and society thrive together.