More than 20 years creating, managing and transforming businesses and brands in different areas allowed me to develop solid hard & soft skills that are critical to face a fast moving environment as the one we are living today. Powerful Management expertise from leading successfully one of the biggest private Education groups and revamping one of the strongest media agencies in Portugal. Unique Digital knowledge developed with the creation of a Digital Agency. Strong Marketing skills built as head in McDonalds and managing global Unilever & Reckitt brands. I truly believe that leading by example, building high efficient teams, chasing powerful growth & innovation cycles, deciding without fear and bringing a positive attitude everyday to work are the key factors for the success of an Organization.