 Returned to Portugal to improve the KPIs of the sales structures (direct structure and partners), as well to create and to implement methodologies in the sales process. Route structures improved average efficiency from 42/43 to 38 visits per day and with service compliance ratios above about 25pp. Start better control over the opening and closing of routes by seasonality and channel segmentation. Prepared and trained the “Back2Basics” for sales teams which was shared with great reception. Have actively participated in decision making to new ongoing projects, such as e-ordering which is the last bet on development. Successfully provided the training of route reengineering to the Polonia team.

 I have started a new project in Spain, as an expert in the restructuring of route reengineering, having participated in several optimizations of route efficiency in sales delegations. Contributed with my experience in sales methodologies and processes, when we started the Girona pilot project and then with the roll out of the sales transformation from auto-sales routes to pre-sales routes, helping the sales teams to prepare transformation, training execution, sales processes and implement the pre-sales routes whit success.

 Accepted the challenge to participate in an optimization project of our distributor's sales team in the UK, improving reporting and visibility of their KPIs performance. Leading assessment, creation and execution of their capability plans; Improving compromise with PepsiCo and P&H field teams. Great challenge to help building their capabilities in an environment of working within another organization. Our team won the prize of “Team of the Year” 2017, in UK.

Responsible or the coordination and implementation of the pilot for the new G2M Face and Call in Leiria; Follow and analyze KPIS to assure all analytical information to support New Go to Market distribution project, its implementation and development for all country. Sustain in great detail the decisions of the Commercial Director, Horeca Sales Director and sales team. During 2014, I have coordinated the rollout to implement the new G2M for all country with 2 partners (reduce 197 DTS routes to 97 F&C routes), recognized as a great achievement and won the Ring of Honor 2015 (one of the biggest prizes in PepsiCo). Designed, created and trained the Sales team (Horeca & Organized Trade) in Routes reengineering tool, allowing the company to optimize its distribution system and reduce its fixed costs; Training for the Tele sales team (coordination between Sales team DTS and Tele sales team); Go to Market procedures optimization to capture new markets, creating synergies, increasing channel productivity and efficiency (F&C); Responsible for the creation, preparation, coordination and training to supervisors and their sales team on the new G2M in F&C as well as provide all the needed support materials (sales book, tablets, cars,…)Responsible for data sharing and interaction between the company and new strategic partners in the development and building, and their implementation in the Horeca channel (and new external partners).Responsible for the design and implementation of the invoicing tool to one partner use (PepsiCo Hand Held Computer to Tablet). Responsible for the coordination of the national reengineering’s with supervisors and for the creation of efficiency on discounts done to customers.Be the link between our 3rd partner and needs of PepsiCo business and its implementation.

• Started with the responsibility to manage 3 sales supervisors in 2 delegations around Lisbon and in October 2011 extend liability to the others sales supervisors in south area of Portugal (Lisbon to Algarve), and additional management responsibility with our Walkers agent in the territory of the Algarve.

• Great period where I had the opportunity to be responsible for the development and implementation of several important projects in PepsiCo such as: Prepare, implement and coordinate pilot project “Power of One” with our beverage partner; Test other “Go to Market” projects : Participate in Portugal Sales Field Management Tools, from Periods to Months ; Reengineering route structures for New Go to Market on DC`s where begin; Responsible for designing, preparing and providing training, to Portuguese Supervisors, on reengineering routs and “Foco 2010” ; Project No Stock delegation (Evora); Responsible for formation of supervisors and their sales team.

• Supervisor in Algarve: Walkers Project; Responsible for regular Sales Team in DC and Walkers Project (New Team with new products and working with Walkers Agent on Algarve region)Supervisor in Coina to test the new DC concept with external service (DHL).

• Responsible for the implementation team of the new HHC (sales toll) to provide training to our sales force ; Prepare and provide training to Supervisors on reengineering routes ; Focal point in DTS for corrections of our Master Files sales data base and their maintenance, essential for implementing “Operação Tornado” ; Responsible for maintaining, creating, and updating actual methods and processes, Supervisors Agenda and training for salesmen “How to do it”/“Como Fazer”

• Responsible for preparing, implementing our operation inside the Expo 98(Including delivering team during event), allowing a great visibility of our company; Project “Centro de Excelência da Maia” where I was co-responsible for reengineering route structures in restructuration of delegation of Maia and Rio Tinto.• Supervisor in Cacém and Loures delegations, sometimes with sales teams of 20 sellers

• Started as supervisor of DTS and OT sales team in various delegations around Lisbon which was necessary performance improvements, training sales team to implement business calendar and achieve daily results and focus and negotiation with customers with greater potential for development. Involved in process of first-time implementation, in PepsiCo Portugal, new frequencies on route (3x3 and periodic).

• Reporting to the Supervisor I had the responsibility to do all the sales service and development to Horeca customers in my route.• Reporting to the Supervisor I had the responsibility to substitute salesman and supervisor vacations, and do incremental business activities during training “Work With” process with sales team.

• Apr 1984 Start working in hotel Viking in Algarve• End 1984 Bartender in Quinta do Paraiso in Algarve• End 1986 bartender on cruise ships in Caribbean• Jul 1988 Bartender in several bars in Portugal• 1989 - 1991 bartender in 5* hotel Altis in Lisbon